By now, we all know how important social media platforms are in the domain of content marketing. We use a healthy dose of Facebook and Twitter to get more online visitors to our websites. The question we are asking here: are we making optimum use of platforms like Facebook to push content? We have noted in our work in the field of social media that more often than not, online marketers do not target audiences on Facebook.
As a result of this scatter-gun approach, they receive substantial number of visitors, but a fraction of them actually stick. The rest bounce out, primarily because they are the wrong kind of online visitors. You will be surprised to know how you can make more out of your content on Facebook because user profiling on this social media giant is in fact better than on Google! With Facebook recording various information about every single user you can target your audiences much better and more effectively.
When you customize your content message to suit only your targeted readers, you save so much time and effort. You serve only those who are interested in your party, rather than everyone out there! You are not just writing for people associated with your brand in some way, but also engaging those who are interested in your kind of products and services and fit the bill of potential customers. The Data File Custom Audience option will help you upload information about customers or online users that you want to target. Facebook will help you out in matching this information against users who fit the profile and voila, your content profiling is done!
The use of customized messages will surely cost you but it is worth the money you spend. You will be able to reach users interested in your brand and other Facebook users who are ‘lookalike’. This option gives you access to people who fit your target consumer profile but are not really part of your circle. Yet! You can engage them into reading your content and feel part of your group. This will also ensure that you are getting people to read your content in a very select process as opposed to a generalized approach. Facebook content customization is surely worth your time.
Try it and tell us about your experience!