Every internet marketer uses Facebook these days for brand building exercises. The success of such exercises, or the lack of it, depends entirely on the way an internet marketer mobilizes Facebook. It is like a potent tool for those who know how to wield it. For others, it becomes a liability that incurs cost but returns little. The key to success for internet marketers on Facebook is to engage users into the brand fabric.
Gone are the days when you sent out friend requests or pushed web links indiscriminately on Facebook! In this new era of social media marketing, you have to be smart in utilizing Facebook. There are some old ways of engaging other users. These have not died down despite undergoing some modifications. For example, if you have a cause that requires social media support from the big brothers in that same arena, you can write to them in order to engage them.
You could do that even a couple of years back. What has changed is that you cannot shoot a message to a brand page without hitting the ‘Like’ button on it. As soon as you do that, the option to write a personal message gets activated. Some brands, of course, polish off the message button altogether! In such cases, you need to find a different way of engaging attention. A good way to do that is to write comments on their Facebook wall. Leave a link to your website after a well-thought-out message. Do not use the stance taken by serial blog commentators where they copy-paste the same text on all blogs! That shoddy work must never see the light on social media networks.
There is another tested method of better social media engagements, especially on Facebook. That is the use of Infographics. Among all the forms of written content, Infographics attract the best kind of attention. These posts are easy to share and sums up your ideas in a good, clutter-free nutshell. Instead of sticking to the articles and blog posts you have written, why don’t you convert some of these into Infographics? It will lead to better content dissemination and with their uncanny ability to go viral, who knows how many Facebook users you will be able to engage!