FOR ENQUIRY : +91 80 170 49 042

How Will Digital Marketing Change in the Future?


How Will Digital Marketing Change in the Future? – Like every other dynamic industry, you cannot say for sure how digital marketing will change in the future. What you can be certain about is that there will be a sea of changes happening! The proof of this is how the industry has changed in the last couple of years. With more internet connectivity and cheaper smartphones, the digital marketing sector has seen a wave of new tidings. That is certainly going to continue in the days to come.

Change 1:

There are a few changes in the digital marketing future that are written on the wall. For example, the dominance of voice searches is a foregone conclusion. Right now, stats say that 40% of adults in the US use voice searches at least once every day. Moreover, comScore predicts that in the next couple of years, 50% of searches conducted will be through voice. People prefer to use their voice rather than their fingers to access information as most of them are doing ten different things at the same time!

Change 2:

There’s another growing trend in digital marketing that you should be aware of: the use of videos. Yes, you are already using more videos than ever but you have to pull up your game here as well. Cisco tells that by the year 2021, 81% of online traffic will be through video! YouTube is already the second most popular website online. So the power of videos speaks through numbers. Add to it the falling readership of blogs, the rising rate of unopened email newsletters and failed social media engagement and you will know why videos are the next level.

Change 3:

You must have heard a lot about machine learning and artificial intelligence (AI) changing the face of digital marketing in the coming years. It is true that AI will be more in use but it will only be a weapon for digital marketers. As of now, the uniqueness of digital marketers cannot be overshadowed by AI. It may be that the fringe jobs of the sector, like chat bot management or bidding will see a rise in automation but the core sector will continue to have a human face, and brain.

These are the Big Three changes that digital marketing will see in the near future. There are other smaller changes on the anvil, like the social media engagement methods or online advertising models. However, if you get the Big Three mix right, your digital marketing future planning will be sorted.

Related Pages:

  1. Why is Digital Marketing Important?
  2. Will Digital Marketing kill Traditional Marketing?
  3. Can I do Digital Marketing from Home?
  4. Will Digital Marketing be Automated?

News & Events

Admission open for 2019 all digital marketing courses.
Join us at the Workshop on Digital Marketing & Entrepreneurship by Seven Boats at ICCR, Kolkata at Coca Cola Presents AIESEC Youth Speak Forum 2019 on 30th August, 2019.
Join Debajyoti Banerjee at Entrepreneur’s Business Breakfast at Hotel De Sovrani on 2nd September 8 AM – 10 AM hosted by The Bengal Chamber
Digital Marketing Workshop at The Telegraph PRSI Engage 2019 Digital Summit at ITC Sonar Kolkata on 6th August 2019.
Digital Marketing Workshop at Bengal Institute of Business Studies
Globsyn summer school 2019 at RCC Institute of Information Technology
Felicitated by B P Poddar Institute of Management & Technology
Invited as speaker in eChai Startup Networking.
In news: Bartaman Patrika & The Telegraph
Invited & Felicitated by PRCI – Kolkata Chapter, YCC, Bhavan’s Asutosh College of Communication & Management & Calcutta University
Invited & Felicitated by IIM Shillong
Felicitated by Xavier’s Commerce Society. (St. Xavier’s College)
McGraw Hill Education & IIM-B became our official Digital Marketing Book Partner
Digital Marketing Training partner for Globsyn Finishing School
Digital marketing training partner of Calcutta Business School
Digital Marketing Training partner of UWSB
Conducted workshops for 200+ employees at SZI technologies
Seven Boats is now ISO 9001:2015 certified company
Recognized by Government Of India / Ministry of Commerce and Industry under StartupIndia
Conducted workshops for Primarc, Hope foundation & more
Listed among top 10 digital marketing companies in kolkata by, coursedom, quora, learnpact & more.
Listed among top 50 digital marketing companies by digital monster magazine
Bengal entrepreneurship recognition by Bengal Chamber of Commerce
Featured in Knowledge & News Network – KNN India news portal (a Govt. of India production)
Seven Boats at Startup Camp GES 2015 at IIT KGP
Seven Boats has been featured in Social samosa magazine
Interviewed by & Featured in Wadhani Group’s National Entrepreneurship Network (NEN)
Seven Boats has been felicitated by GMIT, Kolkata in collaboration with Entrepreneurship development Institute (EDI, Gujarat)
Seven Boats has been featured on -India’s biggest platform for startups
Indian Leadership award for Industrial Development by IEDRA & AIAF
Seven Boats has been featured in Yo Success!
Top 50 Training Providers Of The Year 2016 by Silicon India Education Magazine
Featured in Startup Talkies
Featured on talking posts
Recommended by Udemy – The largest online course platform
Featured in Andhra Jyothi, Sakshi Telugu Daily, Namaste Telangana
DM Partner at Ventura ’15 by E-Cell NIT Trichy
Listed among top 3 digital marketing institutes in Kolkata by Team Sorav Jain

Admission Going on


20aug(aug 20)11:00 am30oct(oct 30)2:00 pmDigital Marketing Regular Career Courses

27aug(aug 27)11:00 am12mar(mar 12)2:00 pmDiploma / Advanced Diploma in Digital Marketing


13sep(sep 13)11:00 am29jan(jan 29)2:00 pmDigital Marketing Specialization Courses

Office & Center Address

Kolkata, India Head Office & North Kolkata Center

Seven Boats Academy
(Unit of Seven Boats Info-System Pvt. Ltd.)

Unit #304, Diamond Arcade, 1/72, Cal Jessore Road, Kolkata, West Bengal 700055, India

+91 801 704 9042
/ +91 9674 937 499 / +91 33 4064 7085

Enquiry Form

WhatsApp us