FOR ENQUIRY : +91 80 170 49 042

Why is Digital Marketing Important?

digital marketing 7boats

Why is Digital Marketing Important? To answer this question in a single line: digital marketing gives everyone a chance, no matter how big or small your company is, and where it is geographically located.

  1. The avenues of traditional marketing are available at a steep price and only companies and brands with deep pockets can afford them. With digital marketing, even a startup can compete with a multinational company on a level field. The reach of the internet, with thousands of new smartphones being sold every day on a global scale, is getting wider and deeper by the day.
  2. Digital marketing has the power to turn each of these smartphones into a shopping bag.
  3. It embraces social media networks and search engines. With the help of digital marketers, you can now tap potential customers who were outside your customer demographic circle. It may be that you didn’t know they existed as potential customers before digital marketing brought them into the mix. With this plank of marketing, you will be able to add a whole new dimension to the way you promote or sell your brand.
  4. The return on investment (ROI) is high with digital marketing as opposed to traditional and offline means of marketing. What it means is that startups and businesses with a tight budget can afford this form of marketing. This is not just for those powerful players in the arena. Every brand can start off their online marketing with the right digital marketers on their side. Moreover, the rate of conversion (the ratio of the number of customers checking out your products and services with the number of them actually buying something) is quite high in this form of marketing. With the initial investment low, the conversion rate makes it a win-win situation for brands.
  5. In the day and age of connectivity, it is very crucial that you remain connected to your brand at all times. Digital marketing helps you achieve that. With social networks and websites, people who actually buy your products and services can communicate with you, leave reviews or offer suggestions. It helps you make better products or offer better services. Similarly, it gives you an opportunity to address their concerns and resolve their problems. The whole interaction comes together to make it excellent for brand reputation. In fact, brand building is a critical by-product of effective and targeted digital marketing.
  6. In the days to come, digital marketing will get a larger share of the marketing pie so the sooner you adopt and adapt, the better it will be for your brand or company.

News & Events

Admission open for 2019 all digital marketing courses.
Join us at the Workshop on Digital Marketing & Entrepreneurship by Seven Boats at ICCR, Kolkata at Coca Cola Presents AIESEC Youth Speak Forum 2019 on 30th August, 2019.
Join Debajyoti Banerjee at Entrepreneur’s Business Breakfast at Hotel De Sovrani on 2nd September 8 AM – 10 AM hosted by The Bengal Chamber
Digital Marketing Workshop at The Telegraph PRSI Engage 2019 Digital Summit at ITC Sonar Kolkata on 6th August 2019.
Digital Marketing Workshop at Bengal Institute of Business Studies
Globsyn summer school 2019 at RCC Institute of Information Technology
Felicitated by B P Poddar Institute of Management & Technology
Invited as speaker in eChai Startup Networking.
In news: Bartaman Patrika & The Telegraph
Invited & Felicitated by PRCI – Kolkata Chapter, YCC, Bhavan’s Asutosh College of Communication & Management & Calcutta University
Invited & Felicitated by IIM Shillong
Felicitated by Xavier’s Commerce Society. (St. Xavier’s College)
McGraw Hill Education & IIM-B became our official Digital Marketing Book Partner
Digital Marketing Training partner for Globsyn Finishing School
Digital marketing training partner of Calcutta Business School
Digital Marketing Training partner of UWSB
Conducted workshops for 200+ employees at SZI technologies
Seven Boats is now ISO 9001:2015 certified company
Recognized by Government Of India / Ministry of Commerce and Industry under StartupIndia
Conducted workshops for Primarc, Hope foundation & more
Listed among top 10 digital marketing companies in kolkata by, coursedom, quora, learnpact & more.
Listed among top 50 digital marketing companies by digital monster magazine
Bengal entrepreneurship recognition by Bengal Chamber of Commerce
Featured in Knowledge & News Network – KNN India news portal (a Govt. of India production)
Seven Boats at Startup Camp GES 2015 at IIT KGP
Seven Boats has been featured in Social samosa magazine
Interviewed by & Featured in Wadhani Group’s National Entrepreneurship Network (NEN)
Seven Boats has been felicitated by GMIT, Kolkata in collaboration with Entrepreneurship development Institute (EDI, Gujarat)
Seven Boats has been featured on -India’s biggest platform for startups
Indian Leadership award for Industrial Development by IEDRA & AIAF
Seven Boats has been featured in Yo Success!
Top 50 Training Providers Of The Year 2016 by Silicon India Education Magazine
Featured in Startup Talkies
Featured on talking posts
Recommended by Udemy – The largest online course platform
Featured in Andhra Jyothi, Sakshi Telugu Daily, Namaste Telangana
DM Partner at Ventura ’15 by E-Cell NIT Trichy
Listed among top 3 digital marketing institutes in Kolkata by Team Sorav Jain

Admission Going on


20aug(aug 20)11:00 am30oct(oct 30)2:00 pmDigital Marketing Regular Career Courses

27aug(aug 27)11:00 am12mar(mar 12)2:00 pmDiploma / Advanced Diploma in Digital Marketing


13sep(sep 13)11:00 am29jan(jan 29)2:00 pmDigital Marketing Specialization Courses

Office & Center Address

Kolkata, India Head Office & North Kolkata Center

Seven Boats Academy
(Unit of Seven Boats Info-System Pvt. Ltd.)

Unit #304, Diamond Arcade, 1/72, Cal Jessore Road, Kolkata, West Bengal 700055, India

+91 801 704 9042
/ +91 9674 937 499 / +91 33 4064 7085

Enquiry Form

WhatsApp us