Start a Digital Marketing Business
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Learn everything you need to know about starting your own SEO & Web Design business as a digital marketer. Classroom training in Kolkata. How to setup a digital marketing startup? How to scale up your freelancing business? Get in-depth knowledge of starting up a digital marketing business.
Offline/Classroom Course in Kolkata with online course material access. Contact us for enrollment here.
Course Curriculum
| Building an agency website | |||
| Specific Niche & Service Offerings | 00:00:00 | ||
| Getting creative with your agency name | 00:00:00 | ||
| Domain & Web hosting | 00:00:00 | ||
| WordPress website development & customization | 00:00:00 | ||
| Branding material design & identity development | 00:00:00 | ||
| Define your buyer persona & strategize | 00:00:00 | ||
| Content strategy & Marketing communication design | 00:00:00 | ||
| Setting up your new business | |||
| Company LLP or Sole Prop? | 00:00:00 | ||
| Legal & taxation guidelines | 00:00:00 | ||
| IP/Patent/Trademark etc | 00:00:00 | ||
| Project Management / Operation Streamline | |||
| Basecamp & Trello | 00:00:00 | ||
| G-Suite details | 00:00:00 | ||
| Marketing Automation Tools | 00:00:00 | ||
| SEO/Digital Marketing Tools | 00:00:00 | ||
| Hiring Basics/Team Building/Outsourcing | 00:00:00 | ||
| Other vital tasks | 00:00:00 | ||
| Promoting your business | |||
| Doing right SEO | 00:00:00 | ||
| Social Media Marketing | 00:00:00 | ||
| Right Content Marketing | 00:00:00 | ||
| Google adwords, FB Ads etc | 00:00:00 | ||
| Google search console, Analytics etc | 00:00:00 | ||
| Google places & Map listings | 00:00:00 | ||
| Business listing in popular local directories & profile sites | 00:00:00 | ||
| How to get Free PR | 00:00:00 | ||
| Email Marketing, SMS promotion & other various high traffic techniques | 00:00:00 | ||
| Acquiring new clients | |||
| How to create lead magnets | 00:00:00 | ||
| Killer presentation, templates, proposals | 00:00:00 | ||
| Inbound marketing & Push marketing | 00:00:00 | ||
| Various prospecting strategies | 00:00:00 | ||
| Art of follow up | 00:00:00 | ||
| CRM Lead tools & automation | |||
| Google Apps / Hubspot /Zoho / other tools | 00:00:00 | ||
| How to create & optimize your lead funnel | 00:00:00 | ||
| Growth hacking | 00:00:00 | ||
| Closing Sales & working with new clients | |||
| Estimates/ Invoice techniques / templates | 00:00:00 | ||
| Contracts & other agreement drafting | 00:00:00 | ||
| Price negotiation | 00:00:00 | ||
| Proposals/Reports & other docs | 00:00:00 | ||
| Creating Case studies, Ebooks & other things | 00:00:00 | ||
| Working with clients | |||
| On-boarding your client | 00:00:00 | ||
| Client communication | 00:00:00 | ||
| Key account management | 00:00:00 | ||
| Reporting & Results | 00:00:00 | ||
| Damage control & grievance control | 00:00:00 | ||
| The Mentality Between Getting a $300 Client vs. a $1000 Client | 00:00:00 | ||
| Pro-active communication about client success | |||
| What does it mean to be pro-active? | 00:00:00 | ||
| Action items | 00:00:00 | ||
| Various Digital Marketing Tools | |||
| Various tools | 00:00:00 | ||
| Scale up | |||
| How to scale up – details discussion & strategies/ case studies | 00:00:00 | ||
| Exit strategies | 00:00:00 | ||
| Experiments & constant improvement | 00:00:00 | ||
| Self motivation/Entrepreneur spirit | 00:00:00 | ||
| Other important things to sustain & run a business successfully for long | 00:00:00 | ||
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