Learn everything you need to know about starting your own SEO & Web Design business as a digital marketer. Classroom training in Kolkata. How to setup a digital marketing startup? How to scale up your freelancing business? Get in-depth knowledge of starting up a digital marketing business.

Offline/Classroom Course in Kolkata with online course material access. Contact us for enrollment here.

Course Curriculum

Building an agency website
	Specific Niche & Service Offerings	00:00:00
	Getting creative with your agency name	00:00:00
	Domain & Web hosting	00:00:00
	WordPress website development & customization	00:00:00
	Branding material design & identity development	00:00:00
	Define your buyer persona & strategize	00:00:00
	Content strategy & Marketing communication design	00:00:00
Setting up your new business
	Company LLP or Sole Prop?	00:00:00
	Legal & taxation guidelines	00:00:00
	IP/Patent/Trademark etc	00:00:00
Project Management / Operation Streamline
	Basecamp & Trello	00:00:00
	G-Suite details	00:00:00
	Marketing Automation Tools	00:00:00
	SEO/Digital Marketing Tools	00:00:00
	Hiring Basics/Team Building/Outsourcing	00:00:00
	Other vital tasks	00:00:00
Promoting your business
	Doing right SEO	00:00:00
	Social Media Marketing	00:00:00
	Right Content Marketing	00:00:00
	Google adwords, FB Ads etc	00:00:00
	Google search console, Analytics etc	00:00:00
	Google places & Map listings	00:00:00
	Business listing in popular local directories & profile sites	00:00:00
	How to get Free PR	00:00:00
	Email Marketing, SMS promotion & other various high traffic techniques	00:00:00
Acquiring new clients
	How to create lead magnets	00:00:00
	Killer presentation, templates, proposals	00:00:00
	Inbound marketing & Push marketing	00:00:00
	Various prospecting strategies	00:00:00
	Art of follow up	00:00:00
CRM Lead tools & automation
	Google Apps / Hubspot /Zoho / other tools	00:00:00
	How to create & optimize your lead funnel	00:00:00
	Growth hacking	00:00:00
Closing Sales & working with new clients
	Estimates/ Invoice techniques / templates	00:00:00
	Contracts & other agreement drafting	00:00:00
	Price negotiation	00:00:00
	Proposals/Reports & other docs	00:00:00
	Creating Case studies, Ebooks & other things	00:00:00
Working with clients
	On-boarding your client	00:00:00
	Client communication	00:00:00
	Key account management	00:00:00
	Reporting & Results	00:00:00
	Damage control & grievance control	00:00:00
	The Mentality Between Getting a $300 Client vs. a $1000 Client	00:00:00
Pro-active communication about client success
	What does it mean to be pro-active?	00:00:00
	Action items	00:00:00
Various Digital Marketing Tools
	Various tools	00:00:00
Scale up
	How to scale up – details discussion & strategies/ case studies	00:00:00
	Exit strategies	00:00:00
	Experiments & constant improvement	00:00:00
	Self motivation/Entrepreneur spirit	00:00:00
	Other important things to sustain & run a business successfully for long	00:00:00