Updated on:

February 9, 2023

Are you looking for a step-by-step course on how to start your own digital marketing business? Seven Boats Academy offers an expansive yet easy-to-follow guide on the entire process. Whether you're a novice looking to get into digital marketing or an experienced industry professional seeking tips, it's worth considering the course. You'll learn more about each of the key elements needed for creating, developing, and sustaining a successful digital venture. From choosing a niche market to understanding digital advertising algorithms, this course will take you through all the fundamentals of launching and running your own enterprise.

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This course includes
Hours of videos


Units & Quizzes


Course access

3 Months

Access on mobile app
Downloadable notes
Certificate of Completion
Mode of Training: Live Instructor-led Online Classes in India & Worldwide locations / Online Self Paced Video Walk-through modules & class recordings (India & International locations) / Online and Classroom training in Kolkata, India. 
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Interested in starting a digital marketing business? Seven Boats Academy has you covered. Their comprehensive course will equip you with everything you need to know for success, from the basics of setting up your online presence to advanced techniques used by industry experts. All the resources are curated and compiled by experienced industry professionals to ensure that the quality of information is top-notch. Take this course and learn how to gain a competitive edge through digital marketing!

Seven Boats Academy offers a comprehensive digital marketing business course that covers everything from setting up your business to scaling it up. The course is designed for entrepreneurs who want to get a solid foundation in all aspects of digital marketing. You'll learn how to identify your target market, create a strong web presence, and drive traffic to your site. The course also covers essential topics such as search engine optimization, social media marketing, and email marketing. With Seven Boats Academy's digital marketing business course, you'll be well on your way to starting and growing a successful freelance business.

How to setup a digital marketing startup? How to scale up your freelancing business? Get in-depth knowledge of starting up a digital marketing business.

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Online live instructor-led classes & Offline/Classroom Course in Kolkata with online course material access. Contact us for enrollment here.

Course Description: This course is all about how to start a digital marketing business. It covers the fundamentals of digital marketing including social media marketing, search engine optimization (SEO), content marketing, email marketing, marketing automation & more. It also provides guidance on business structure, financing, and other key considerations. By the end of the course, students will have a comprehensive understanding of the steps required to start a successful digital marketing business.

Course Objectives:

• Develop an understanding of what digital marketing is and how it works

• Learn about the key tactics and strategies used in digital marketing

• Understand the various business structures and financing options

• Develop the skills and knowledge to start a successful digital marketing business

Module 1: Introduction to Digital Marketing

Unit 1: What is Digital Marketing?

• Overview of digital marketing

• Digital marketing vs. traditional marketing

• The importance of digital marketing

Unit 2: Digital Marketing Channels

• Overview of digital marketing channels

• Social media marketing

• Search engine optimization (SEO)

• Email marketing

• Content marketing

• Mobile marketing

Module 2: Business Structures and Financing

Unit 1: Business Structures

• Overview of business structures

• Sole proprietorship

• Partnership

• Corporation

• Limited liability company (LLC)

Unit 2: Financing

• Overview of financing options

• Bank loans

• Angel investors

• Venture capital

• Crowdfunding

Module 3: Developing a Digital Marketing Plan

Unit 1: Market Research

• Overview of market research

• Identifying target markets

• Conducting competitor analysis

Unit 2: Developing a Digital Marketing Plan

• Overview of digital marketing plans

• Setting goals and objectives

• Identifying key strategies

• Developing tactics and action plans

Module 4: Implementing and Managing a Digital Marketing Plan

Unit 1: Implementing a Digital Marketing Plan

• Overview of implementation

• Identifying resources and tools

• Developing tracking and measurement systems

Unit 2: Managing a Digital Marketing Plan

• Overview of managing a digital marketing plan

• Monitoring performance

• Making adjustments and improvements

Learn everything you need to know about starting your own Digital agency, SEO & Web Design business as a digital marketer. Don't miss out on this great opportunity - sign up today!

Course Curriculum

    • Specific Niche & Service Offerings 00:00:00
    • Getting creative with your agency name 00:00:00
    • Domain & Web hosting 00:00:00
    • WordPress website development & customization 00:00:00
    • Branding material design & identity development 00:00:00
    • Define your buyer persona & strategize 00:00:00
    • Content strategy & Marketing communication design 00:00:00
    • Company LLP or Sole Prop? 00:00:00
    • Legal & taxation guidelines 00:00:00
    • IP/Patent/Trademark etc 00:00:00
    • Basecamp & Trello 00:00:00
    • G-Suite details 00:00:00
    • Marketing Automation Tools 00:00:00
    • SEO/Digital Marketing Tools 00:00:00
    • Hiring Basics/Team Building/Outsourcing 00:00:00
    • Other vital tasks 00:00:00
    • Doing right SEO 00:00:00
    • Social Media Marketing 00:00:00
    • Right Content Marketing 00:00:00
    • Google adwords, FB Ads etc 00:00:00
    • Google search console, Analytics etc 00:00:00
    • Google places & Map listings 00:00:00
    • Business listing in popular local directories & profile sites 00:00:00
    • How to get Free PR 00:00:00
    • Email Marketing, SMS promotion & other various high traffic techniques 00:00:00
    • How to create lead magnets 00:00:00
    • Killer presentation, templates, proposals 00:00:00
    • Inbound marketing & Push marketing 00:00:00
    • Various prospecting strategies 00:00:00
    • Art of follow up 00:00:00
    • Google Apps / Hubspot /Zoho / other tools 00:00:00
    • How to create & optimize your lead funnel 00:00:00
    • Growth hacking 00:00:00
    • Estimates/ Invoice techniques / templates 00:00:00
    • Contracts & other agreement drafting 00:00:00
    • Price negotiation 00:00:00
    • Proposals/Reports & other docs 00:00:00
    • Creating Case studies, Ebooks & other things 00:00:00
    • On-boarding your client 00:00:00
    • Client communication 00:00:00
    • Key account management 00:00:00
    • Reporting & Results 00:00:00
    • Damage control & grievance control 00:00:00
    • The Mentality Between Getting a $300 Client vs. a $1000 Client 00:00:00
    • What does it mean to be pro-active? 00:00:00
    • Action items 00:00:00
    • Various tools 00:00:00
    • How to scale up – details discussion & strategies/ case studies 00:00:00
    • Exit strategies 00:00:00
    • Experiments & constant improvement 00:00:00
    • Self motivation/Entrepreneur spirit 00:00:00
    • Other important things to sustain & run a business successfully for long 00:00:00

Seven Boats Academy - Premier Digital Marketing Institute in India

Seven Boats Academy is one of the best digital marketing training institutes in Kolkata, India. It offers advanced digital marketing courses in online, classroom or self-paced mode. The academy has experienced and industry renowned trainers who make it affordable for students, freshers, job seekers, working professionals, housewives, freelancers and business entrepreneurs. The curriculum is in-depth and regularly updated to offer a customized learning path based training. The course includes practical live projects and on-job internship which makes it an ideal choice for 100% placement. Seven Boats Academy has been imparting quality education since 2011 and continues to be one of the most sought after training institutes in Kolkata, India. Learn & master digital marketing, SEO, Social Media Marketing, Google Ads, Facebook Marketing, YouTube Marketing, Instagram Marketing, LinkedIn Marketing, Web Analytics, Marketing Automation, WordPress, cPanel & more from Seven Boats and boost your career, startup or business. Join Seven Boats Academy today – India’s premier digital marketing institute and agency.

Our Alumni Working At


We recommend you to have a 4G  Connection with a monthly bandwidth of 5-10 GB. Compatible with Windows XP, Win 7, Win 8, Win 10, iOS 10, Mac OS, Ubuntu 14 & latest Chrome, Mozilla Firefox & Safari. Compatible with all type of desktop or mobile or tabs. We have Android mobile app also you can get on Google Play.

Yes this course covers full training modules and full-length class recordings with practical walkthrough & screen sharing in proper sequence.

This course is not any upselling course unlike other institutes who use low cost pre-recorded short/partial/basic webinars (30-45 mins) as a lead magnet and then compel you for their premium courses.

Our course is a full-fledged premium classroom recordings with in-depth & high quality subject matters that our expert trainers teach in classroom. The only difference is you will not get live trainer support/Mentoring/Hand-holding, Internship & placement support here. It’s self-paced online video recoding course. 

If you are self motivated, serious to learn and want to upgrade your skill & career, this will be the best investment on yourself. 

This self-paced online course is real full-length classroom recordings with video walk-through practicals by our expert trainers. In self-paced course you will not get priority support such as 1:1 live trainer support except email/chat, you will not get 1:1 doubt clearing sessions or internship or placement support or customized course content support or mentoring support or hand-holding assistance.

But you will get same value in terms of quality of the training materials that will 100% boost your knowledge & skill. The only difference is in live-trainer led classes, you will have specific schedule of classes, you can directly interact with the trainers in class, can ask your questions, can clear your doubts instantly and also while in internship, you can get your direct feedback about your assignments and get constant guidance & hand holding from mentors specific to your need. You will also get 100% placement assistance, entrepreneurial support & priority support even after completion of course in live trainer led courses.

Book call to discuss

Our courses are mostly conducted in a mix of English, Hindi & Bengali languages. In case, you don’t understand any specific language used in a unit/module, we have backup class recordings in English. You can request us and we will provide that to you. 

Yes, you will get replacement unit/module in English from our extensive class recordings library. 

Yes. We have central repository of all our up-to-date class recordings with latest running batches. You will get the latest class recordings in case trainers decide the content to be updated or if that’s not yet been updated on our learning management system or upon receiving valid request from user. Our team regularly updates the class content on our LMS

This self-paced course does not provide any placement support. All our live-trainer led courses have 100% placement assistance. You can upgrade to our online or offline trainer-led courses depending on your requirement. 

In this self-paced course, you can ask questions, comment or submit assignments in the LMS (Learning Management System) under each unit/module or you can email us your questions. You’ll get email reply from our trainers as per their convenience. Phone Call/Chat/GMeet Live support with trainers are not included in this self-paced course.

You have to upgrade to our live trainer-led courses for that privilege to get or you can book a trainer on hourly basis as per your requirement.

Book a call / Schedule a meeting

Yes, you will get Seven Boats Alumni status for self-paced premium / paid digital marketing courses and also you will get accomplishment certificate (PDF e-Certificate with Cert. number) after successful completion of the course. You can proudly showcase this e-certificate under licenses & Certifications on LinkedIn or on other social media profiles.

We usually don’t encourage to provide certification if you fail in the exam. In case of technical fault or genuine reason, upon request our admin team can discretionally reset your exam and you can retake the exam. 

Once you purchase a course, the course duration timer will work as per specified timeline mentioned in the course. Once the course duration is over, you have to pay / purchase the course again to get access.

Yes. We have full-length Free SEO Certification Course, Free Digital Marketing Certification Course, Free Digital Entrepreneurship Course & Free Online Demo Course. 

Further you can upgrade to our premium self-paced online course or live instructor-led courses.

Yes, We provide certification in our Free SEO course, Free Digital Marketing Course and Free Digital Entrepreneurship Course. You will get PDF e-Certificate on successful completion of the course and associated exams. 

Further you can opt in for our premium self-paced online courses or live trainer-led courses. 



Seven Boats has been invited / felicitated by

Award winning
Digital Marketing Institute
in India

Seven Boats Academy (A Unit of Seven Boats Info-System Private Limited) is an award-winning digital marketing institute located in Kolkata India, offering digital marketing courses for job seekers, working professionals, and entrepreneurs. This digital marketing institute has set a new benchmark for digital marketing education in India by training over 100K+ students in digital marketing through their online, classroom, corporate training and workshops. Seven Boats provides digital marketing solutions tailored to each student’s requirements while ensuring they acquire the latest industry skills that are required to kickstart their digital career. With their committed team of experienced digital professionals by their side and interactive teaching pedagogy, it’s no wonder Seven Boats has become one of the premier digital marketing institutes in India.

Seven Boats Academy Centres


Unit No.304, Diamond Arcade 1/72, Cal, Jessore Rd, Kolkata, West Bengal 700055, India

Phone: 08017049042
Secondary phone: 09674937499
Email: [email protected]


P.O, 1095, Lodh House, Arunachal, Khardaha, Rahara, Kolkata, West Bengal 700118, India

Phone: 08017049042
Secondary phone: 09766470193
Email: [email protected]


SHIVAYAN, Flat No. G-2, 41B, Suhasini Ganguly Sarani, Bhowanipore, Kolkata, West Bengal 700025, India

Phone: 08017049042
Email: [email protected]


14/4/1, Behari Lal Paul St, Baranagar, Kolkata, West Bengal 700036, India
Phone: 08017049042
Email: [email protected]

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