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Learn everything you need to know about starting your own SEO & Web Design business as a digital marketer. Classroom training in Kolkata. How to setup a digital marketing startup? How to scale up your freelancing business? Get in-depth knowledge of starting up a digital marketing business.

Offline/Classroom Course in Kolkata with online course material access. Contact us for enrollment here.

Course Curriculum

Building an agency website
Specific Niche & Service Offerings 00:00:00
Getting creative with your agency name 00:00:00
Domain & Web hosting 00:00:00
WordPress website development & customization 00:00:00
Branding material design & identity development 00:00:00
Define your buyer persona & strategize 00:00:00
Content strategy & Marketing communication design 00:00:00
Setting up your new business
Company LLP or Sole Prop? 00:00:00
Legal & taxation guidelines 00:00:00
IP/Patent/Trademark etc 00:00:00
Project Management / Operation Streamline
Basecamp & Trello 00:00:00
G-Suite details 00:00:00
Marketing Automation Tools 00:00:00
SEO/Digital Marketing Tools 00:00:00
Hiring Basics/Team Building/Outsourcing 00:00:00
Other vital tasks 00:00:00
Promoting your business
Doing right SEO 00:00:00
Social Media Marketing 00:00:00
Right Content Marketing 00:00:00
Google adwords, FB Ads etc 00:00:00
Google search console, Analytics etc 00:00:00
Google places & Map listings 00:00:00
Business listing in popular local directories & profile sites 00:00:00
How to get Free PR 00:00:00
Email Marketing, SMS promotion & other various high traffic techniques 00:00:00
Acquiring new clients
How to create lead magnets 00:00:00
Killer presentation, templates, proposals 00:00:00
Inbound marketing & Push marketing 00:00:00
Various prospecting strategies 00:00:00
Art of follow up 00:00:00
CRM Lead tools & automation
Google Apps / Hubspot /Zoho / other tools 00:00:00
How to create & optimize your lead funnel 00:00:00
Growth hacking 00:00:00
Closing Sales & working with new clients
Estimates/ Invoice techniques / templates 00:00:00
Contracts & other agreement drafting 00:00:00
Price negotiation 00:00:00
Proposals/Reports & other docs 00:00:00
Creating Case studies, Ebooks & other things 00:00:00
Working with clients
On-boarding your client 00:00:00
Client communication 00:00:00
Key account management 00:00:00
Reporting & Results 00:00:00
Damage control & grievance control 00:00:00
The Mentality Between Getting a $300 Client vs. a $1000 Client 00:00:00
Pro-active communication about client success
What does it mean to be pro-active? 00:00:00
Action items 00:00:00
Various Digital Marketing Tools
Various tools 00:00:00
Scale up
How to scale up – details discussion & strategies/ case studies 00:00:00
Exit strategies 00:00:00
Experiments & constant improvement 00:00:00
Self motivation/Entrepreneur spirit 00:00:00
Other important things to sustain & run a business successfully for long 00:00:00

Ebooks

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