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What is the Definition of Digital Marketing?

digital marketing jobs

Very simply put, digital marketing refers to any form of marketing which involves a digital medium and is conducted over digital devices. Since that digital medium is primarily the internet and the devices are computers, smartphones and tablets, the marketing is done online. You will find that many refer to digital marketing by other names like online marketing and internet marketing. Digital marketing differs from the traditional form of marketing in the fact that there is no offline work done in the former. Everything happens over the internet.

Digital marketing is a form of marketing which can be called the great leveler. A startup or even a company with a very-curtailed marketing budget can make a big splash with the help of digital marketing. In the traditional form of marketing, companies and brands had to splurge a lot of money to get the kind of attention that they wanted. Potential customers could not be tapped without going really huge and wide with the marketing and promotion. However, with digital marketing, you can reach a global audience with your brand of products and services. Also, it will not demand much of financial resources to achieve that.

There are many sections within the framework of digital marketing. All of these sections contribute toward the bigger umbrella of digital marketing. There is content marketing which focus on the promotion of published content containing information that you want your target audience to read or watch. There is social media marketing which works on tapping social media networks like Facebook and Instagram. The idea is to promote products and services where your customers may be spending leisure time online. Social media marketing is also useful in getting access to user data that is invaluable in marketing.

Other sections include email marketing where emails and newsletters are used to promote and marketing brands. Even a division like online reputation management falls under the purview of digital marketing. As the internet is a fully democratic medium, giving a voice to anyone with an internet connection, people express their opinions freely. Sometimes customers are unhappy and pour out their grievances online. That may put off potential buyers. Online reputation management teams work on resolving issues that can cause damage to the perception of your brand.

Advertising is a key component of digital marketing. It can be free or paid. Affiliate marketing, native marketing and marketing automation are some other terms that you will hear in the context of digital marketing. Search Engine Optimization or SEO takes a pivotal role in this form of marketing where content is promoted and marketed on search engines, especially Google. Brands can decide to engage all of these sections in their digital marketing initiatives or pick and choose what suits their needs. A professional digital marketer can guide you on what’s best for your brand, depending upon the goals you want to attain.

  1. Why is Digital Marketing Important?
  2. Will Digital Marketing kill Traditional Marketing?
  3. Can I do Digital Marketing from Home?
  4. Will Digital Marketing be Automated?
  5. How will Digital Marketing Change in Future?
  6. Who is a Digital Marketing Specialist?
  7. How will Digital Marketing add Value to Your Business?
  8. How Digital Marketing helps Small Businesses
  9. What are digital marketing channels?
  10. What are digital marketing strategies? 
  11. What are digital marketing campaigns?
  12. Are Digital Marketing Agencies Profitable?
  13. What are Digital Marketing Jobs?
  14. What are Digital Marketing Skills?
  15. Is Digital Marketing a Good Career Option?
  16. How to Start a Digital Marketing Agency?

News & Events

Admission open for 2019 all digital marketing courses.
Join us at the Workshop on Digital Marketing & Entrepreneurship by Seven Boats at ICCR, Kolkata at Coca Cola Presents AIESEC Youth Speak Forum 2019 on 30th August, 2019.
Join Debajyoti Banerjee at Entrepreneur’s Business Breakfast at Hotel De Sovrani on 2nd September 8 AM – 10 AM hosted by The Bengal Chamber
Digital Marketing Workshop at The Telegraph PRSI Engage 2019 Digital Summit at ITC Sonar Kolkata on 6th August 2019.
Digital Marketing Workshop at Bengal Institute of Business Studies
Globsyn summer school 2019 at RCC Institute of Information Technology
Felicitated by B P Poddar Institute of Management & Technology
Invited as speaker in eChai Startup Networking.
In news: Bartaman Patrika & The Telegraph
Invited & Felicitated by PRCI – Kolkata Chapter, YCC, Bhavan’s Asutosh College of Communication & Management & Calcutta University
Invited & Felicitated by IIM Shillong
Felicitated by Xavier’s Commerce Society. (St. Xavier’s College)
McGraw Hill Education & IIM-B became our official Digital Marketing Book Partner
Digital Marketing Training partner for Globsyn Finishing School
Digital marketing training partner of Calcutta Business School
Digital Marketing Training partner of UWSB
Conducted workshops for 200+ employees at SZI technologies
Seven Boats is now ISO 9001:2015 certified company
Recognized by Government Of India / Ministry of Commerce and Industry under StartupIndia
Conducted workshops for Primarc, Hope foundation & more
Listed among top 10 digital marketing companies in kolkata by, coursedom, quora, learnpact & more.
Listed among top 50 digital marketing companies by digital monster magazine
Bengal entrepreneurship recognition by Bengal Chamber of Commerce
Featured in Knowledge & News Network – KNN India news portal (a Govt. of India production)
Seven Boats at Startup Camp GES 2015 at IIT KGP
Seven Boats has been featured in Social samosa magazine
Interviewed by & Featured in Wadhani Group’s National Entrepreneurship Network (NEN)
Seven Boats has been felicitated by GMIT, Kolkata in collaboration with Entrepreneurship development Institute (EDI, Gujarat)
Seven Boats has been featured on -India’s biggest platform for startups
Indian Leadership award for Industrial Development by IEDRA & AIAF
Seven Boats has been featured in Yo Success!
Top 50 Training Providers Of The Year 2016 by Silicon India Education Magazine
Featured in Startup Talkies
Featured on talking posts
Recommended by Udemy – The largest online course platform
Featured in Andhra Jyothi, Sakshi Telugu Daily, Namaste Telangana
DM Partner at Ventura ’15 by E-Cell NIT Trichy
Listed among top 3 digital marketing institutes in Kolkata by Team Sorav Jain

Admission Going on


20aug(aug 20)11:00 am30oct(oct 30)2:00 pmDigital Marketing Regular Career Courses

27aug(aug 27)11:00 am12mar(mar 12)2:00 pmDiploma / Advanced Diploma in Digital Marketing


13sep(sep 13)11:00 am29jan(jan 29)2:00 pmDigital Marketing Specialization Courses

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