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What are Digital Marketing Strategies?

Digital Marketing

To conduct digital marketing effectively and efficiently, you need a plan. It is a blueprint where you have to mark the opportunities available and what you need to do to utilize those. An ideal digital marketing strategy will take into account all the factors on the table, including the budget. You will have to chalk out the digital marketing channels you will use and how. You also need to have an aim and objective marked out so that you can evaluate if your strategy is working or not. If not, you will need to go back to the drawing board and figure out another strategy.

There are various factors that decide your digital marketing strategy. For example, your budget is a huge factor in deciding your plan of action. There are avenues that you may not be able to use because of budget constraints. Similarly, if you have deeper pockets, you can use the additional dough to launch a more offensive and large-scale digital marketing campaign. Your strategy has to be tweaked according to the budget.

An important factor deciding the digital marketing strategy is your goal. Some brands are interested in selling products while others are selling services. Your digital marketing strategy will vary accordingly. Similarly, if your goal is simply to promote a brand or an idea, you need a different method of disseminating the message. The goal of your digital marketing campaign will decide which way you are going to take. The channels of communication you will be using for digital marketing will also be decided by the goal of your digital marketing initiative.

Let us now look at some of the pointers to develop an effective digital marketing strategy.

Firstly, you need to have a clear idea of who your targeted audience is. Unless you have a clear demarcation of your targeted demographic, people who are likely to buy your product or service, you will not be able to create and launch marketing messages suited for them.

Secondly, you have to be aware of the pros and cons of digital marketing channels. By drawing up this list, you will find out which channels are ideal for the kind of digital marketing you are planning to do. These insights will make up your strategy.

Finally, you have to keep a close eye on the branding of your product and services. You cannot use any digital marketing strategy that goes against the brand values which customers identify with. Doing so would mean long-term damage to brand perception and alienate customers.

Related FAQs

  1. Why is Digital Marketing Important?
  2. Will Digital Marketing kill Traditional Marketing?
  3. Can I do Digital Marketing from Home?
  4. Will Digital Marketing be Automated?
  5. How will Digital Marketing Change in Future?
  6. Who is a Digital Marketing Specialist?
  7. How will Digital Marketing add Value to Your Business?
  8. How Digital Marketing helps Small Businesses

News & Events

Admission open for 2019 all digital marketing courses.
Join us at the Workshop on Digital Marketing & Entrepreneurship by Seven Boats at ICCR, Kolkata at Coca Cola Presents AIESEC Youth Speak Forum 2019 on 30th August, 2019.
Join Debajyoti Banerjee at Entrepreneur’s Business Breakfast at Hotel De Sovrani on 2nd September 8 AM – 10 AM hosted by The Bengal Chamber
Digital Marketing Workshop at The Telegraph PRSI Engage 2019 Digital Summit at ITC Sonar Kolkata on 6th August 2019.
Digital Marketing Workshop at Bengal Institute of Business Studies
Globsyn summer school 2019 at RCC Institute of Information Technology
Felicitated by B P Poddar Institute of Management & Technology
Invited as speaker in eChai Startup Networking.
In news: Bartaman Patrika & The Telegraph
Invited & Felicitated by PRCI – Kolkata Chapter, YCC, Bhavan’s Asutosh College of Communication & Management & Calcutta University
Invited & Felicitated by IIM Shillong
Felicitated by Xavier’s Commerce Society. (St. Xavier’s College)
McGraw Hill Education & IIM-B became our official Digital Marketing Book Partner
Digital Marketing Training partner for Globsyn Finishing School
Digital marketing training partner of Calcutta Business School
Digital Marketing Training partner of UWSB
Conducted workshops for 200+ employees at SZI technologies
Seven Boats is now ISO 9001:2015 certified company
Recognized by Government Of India / Ministry of Commerce and Industry under StartupIndia
Conducted workshops for Primarc, Hope foundation & more
Listed among top 10 digital marketing companies in kolkata by, coursedom, quora, learnpact & more.
Listed among top 50 digital marketing companies by digital monster magazine
Bengal entrepreneurship recognition by Bengal Chamber of Commerce
Featured in Knowledge & News Network – KNN India news portal (a Govt. of India production)
Seven Boats at Startup Camp GES 2015 at IIT KGP
Seven Boats has been featured in Social samosa magazine
Interviewed by & Featured in Wadhani Group’s National Entrepreneurship Network (NEN)
Seven Boats has been felicitated by GMIT, Kolkata in collaboration with Entrepreneurship development Institute (EDI, Gujarat)
Seven Boats has been featured on -India’s biggest platform for startups
Indian Leadership award for Industrial Development by IEDRA & AIAF
Seven Boats has been featured in Yo Success!
Top 50 Training Providers Of The Year 2016 by Silicon India Education Magazine
Featured in Startup Talkies
Featured on talking posts
Recommended by Udemy – The largest online course platform
Featured in Andhra Jyothi, Sakshi Telugu Daily, Namaste Telangana
DM Partner at Ventura ’15 by E-Cell NIT Trichy
Listed among top 3 digital marketing institutes in Kolkata by Team Sorav Jain

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