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What Digital Marketing Includes

digital marketing is helpful for small businesses

The first thing about digital marketing that you should know is that its boundaries are quite blurred. By definition itself, digital marketing refers to any form of marketing conducted through digital means. The definition is so broad as to include every activity that markets or promotes products and services with the help of digital devices like computers, tablets and mobile phones. You should know that by virtue of this definition and the nature of digital marketing, there are multiple flanks present.

So what are the angles included in digital marketing? Here are some of the marketing aspects which definitely form the core, and fringes, of digital marketing.

Search Engine Optimization or SEO was once the bedrock of digital marketing. Though it has been overshadowed a little by more targeted digital marketing methods, SEO still remains a dominant force. In this mode, search engines like Google and Bing are used to market products. The keywords or phrases used by searchers on search engine boxes trigger algorithms that pull up web pages with relevant content. SEO experts try to optimize their web pages for these keywords so that searchers come across their pages. That is the first step of generating leads online through SEO.

Social Media Marketing is now on the digital marketing initiatives of every brand, big and small. In this mode, social media networks like Facebook and Instagram are used to reach out to customer groups. Users of these social media networks put up a lot of personal information on their profiles, including their likes and dislikes. Customer groups are prepared by demographic research for targeted social media marketing. Social media is also where brands can engage with users to resolve their grievances and complaints.

Online advertising is a key ingredient of digital marketing. This can be paid or free. Advertising can happen over search engines and social media networks. It can also be in the form of classifieds. Like the traditional form of advertising where you put up adverts at places visited or seen by your target consumer groups, the same happens in digital marketer. PPC or Pay Per Click is another model of digital advertising where revenue is generated according to clicks made on visible adverts.

Email marketing is also a component of digital marketing. Additionally, digital marketing includes the designing and development of websites. Without a proper website, online marketing attempts will fall flat. In fact, you have to build a secure and safe website because most websites these days have an ecommerce division. This is where customers buy products after paying online. So their payment details have to be safe. All of this comes under the ambit of digital marketing. Moreover, online reputation management is another aspect of this mode of marketing where brands try to protect their branding through various online activities.

  1. Why is Digital Marketing Important?
  2. Will Digital Marketing kill Traditional Marketing?
  3. Can I do Digital Marketing from Home?
  4. Will Digital Marketing be Automated?
  5. How will Digital Marketing Change in Future?
  6. Who is a Digital Marketing Specialist?
  7. How will Digital Marketing add Value to Your Business?
  8. How Digital Marketing helps Small Businesses
  9. What are digital marketing channels?
  10. What are digital marketing strategies? 
  11. What are digital marketing campaigns?
  12. Are Digital Marketing Agencies Profitable?
  13. What are Digital Marketing Jobs?
  14. What are Digital Marketing Skills?
  15. Is Digital Marketing a Good Career Option?
  16. How to Start a Digital Marketing Agency?
  17. What’s the definition of digital marketing?
  18. Where to learn digital marketing?

News & Events

Admission open for 2019 all digital marketing courses.
Join us at the Workshop on Digital Marketing & Entrepreneurship by Seven Boats at ICCR, Kolkata at Coca Cola Presents AIESEC Youth Speak Forum 2019 on 30th August, 2019.
Join Debajyoti Banerjee at Entrepreneur’s Business Breakfast at Hotel De Sovrani on 2nd September 8 AM – 10 AM hosted by The Bengal Chamber
Digital Marketing Workshop at The Telegraph PRSI Engage 2019 Digital Summit at ITC Sonar Kolkata on 6th August 2019.
Digital Marketing Workshop at Bengal Institute of Business Studies
Globsyn summer school 2019 at RCC Institute of Information Technology
Felicitated by B P Poddar Institute of Management & Technology
Invited as speaker in eChai Startup Networking.
In news: Bartaman Patrika & The Telegraph
Invited & Felicitated by PRCI – Kolkata Chapter, YCC, Bhavan’s Asutosh College of Communication & Management & Calcutta University
Invited & Felicitated by IIM Shillong
Felicitated by Xavier’s Commerce Society. (St. Xavier’s College)
McGraw Hill Education & IIM-B became our official Digital Marketing Book Partner
Digital Marketing Training partner for Globsyn Finishing School
Digital marketing training partner of Calcutta Business School
Digital Marketing Training partner of UWSB
Conducted workshops for 200+ employees at SZI technologies
Seven Boats is now ISO 9001:2015 certified company
Recognized by Government Of India / Ministry of Commerce and Industry under StartupIndia
Conducted workshops for Primarc, Hope foundation & more
Listed among top 10 digital marketing companies in kolkata by, coursedom, quora, learnpact & more.
Listed among top 50 digital marketing companies by digital monster magazine
Bengal entrepreneurship recognition by Bengal Chamber of Commerce
Featured in Knowledge & News Network – KNN India news portal (a Govt. of India production)
Seven Boats at Startup Camp GES 2015 at IIT KGP
Seven Boats has been featured in Social samosa magazine
Interviewed by & Featured in Wadhani Group’s National Entrepreneurship Network (NEN)
Seven Boats has been felicitated by GMIT, Kolkata in collaboration with Entrepreneurship development Institute (EDI, Gujarat)
Seven Boats has been featured on -India’s biggest platform for startups
Indian Leadership award for Industrial Development by IEDRA & AIAF
Seven Boats has been featured in Yo Success!
Top 50 Training Providers Of The Year 2016 by Silicon India Education Magazine
Featured in Startup Talkies
Featured on talking posts
Recommended by Udemy – The largest online course platform
Featured in Andhra Jyothi, Sakshi Telugu Daily, Namaste Telangana
DM Partner at Ventura ’15 by E-Cell NIT Trichy
Listed among top 3 digital marketing institutes in Kolkata by Team Sorav Jain

Admission Going on


20aug(aug 20)11:00 am30oct(oct 30)2:00 pmDigital Marketing Regular Career Courses

27aug(aug 27)11:00 am12mar(mar 12)2:00 pmDiploma / Advanced Diploma in Digital Marketing


13sep(sep 13)11:00 am29jan(jan 29)2:00 pmDigital Marketing Specialization Courses

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