If you are thinking that the only way your business can make its presence felt on Google’s search results is through paid ads, think again!
Google is opening another window for businesses to register their presence on search results pages. Yes, it will not be as prominent across the board as a paid ad, but it will do its job in a smaller way. If searchers find your business message along with a link to your business page, what more can you ask for?
In a new move, Google will allow businesses to post their presence through Google Posts. If you have a Google My Business profile, your business message can find its way to the search results pages. It’s not just the search results that we are talking about here, it will also appear on Google Maps.
Previously Google Posts would comprise only of a multimedia or plain text. With the new move coming into the fray, it will include a photo, a marketing message of 300 words, a title, a starting date and time, along with an ending date and time, an optional coupon code for offers linked to your business, plus a link to the business page of your choice. Basically, it has everything you might need to make a comprehensive marketing pitch.
The most important advantage on this one is that it’s free! Like it was mentioned earlier, it will not be as dominant as a paid ad, but it’s worth making an effort about. As of now, this feature is in the testing phase so you may not be able to use it right away. But keeping this in mind and make the move when the time comes along.