Perhaps, you have heard about the recent image based sharing and social bookmarking site called Pinterest. It has been one of the social networking sites becoming popular nowadays. This type of website is also useful in search engine optimization because most people prefer images and videos.
Related reading : How to do Pinterest marketing?
Video blogging is becoming popular in the blogging community in which bloggers are running an image based website.
Likewise, another niche of blogging is the photo-blogs in which it can easily go viral through the social media. In the same manner, photographers and designers can also maintain an image based website in generating traffic from the search engines. People who are maintaining weblog will not only benefit from the content to optimize search engine but also through the image.
Related reading: How to optimize images for SEO
Images are a great help in ranking in search engine optimization as it can drive more traffic to the site as well as image referral traffic. Photo blogs are continuously growing in the blogging community and through the advancement of technology other modern forms of blogging such as Vlogs is also introduced.
How to optimize image gallery website
On site SEO for Image Based website
Search engine optimization for an image based website is similar to text-based blog. However, it is necessary to add textual content to the images. Make sure to choose keyword appropriate for the images as it is an important part of search engine optimization for an image based website. Likewise, you can also use on-page optimization for photo-blogs by following some steps.
Name of picture file
Make sure to provide file names for the images relevant to the selected keyword. You should avoid using default file names because the Google image search will look for the file names.
Image ALT tag
ALT text is very important in optimizing search engines. In the same manner using image ALT tag is equally important for image based website. Use less than 140 characters of ALT tag in order to obtain better results.
Text around image
When posting photo-blog, make sure to provide some text around it. In this way it will give the Google clear idea about the images and it will be beneficial for search engine optimization.
Number of images
Avoid including too many images on a single page of the image based website. It will cause delays in loading time that can place your site in lower ranks. You can use good cache plugin and a CDN if your website is getting more traffic particularly when using WordPress.
Off site optimization for Image Based website
The best way in driving more traffic to your Image based website is through the different social media sites. You can drive more traffic by using watermarking images. Likewise, you should put the company website in every uploaded picture. It helps not only in search engine optimization but also in establishing a brand of your website.
There are other ways that you can use in optimizing the Image Gallery website. All you have to do is familiarize the steps in order to obtain better results.