How to optimize images for SEO? When it comes to SEO, image optimization is one of the most important things you can do to help your website rank higher in search engine results pages (SERPs). In fact, optimizing your images can have a bigger impact on your SEO than you might think! In this blog post, we will discuss some tips for optimizing your website images for better SEO.
How to optimize images for SEO
Image file name
First and foremost, it is important to make sure that your image file names are descriptive and keyword rich. For example, instead of naming an image “IMG_1234.jpg,” you should name it something like “website-image-optimization-tips.jpg.” This will help search engines understand what the image is about and how it relates to your website content.
Image Alt text
In addition to descriptive file names, you should also use relevant alt text for each of your images. The alt text is the text that appears when an image does not load on a web page (or when a user hovers over an image with their cursor). This text helps describe the image to both users and search engine crawlers, so it is important to make sure it is keyword rich and relevant to your website content.
Read also: What is image alt tag
Image file format
Another thing you can do to optimize your website images for SEO is to use the right file format. Generally, JPEG files are best for photos and graphics, while PNG files are better for logos and other text-based images. You should also avoid using too many image formats on your website, as this can confuse search engine crawlers and cause them to rank your pages lower in SERPs.
Image Size – Width and height
Finally, be sure to size your images correctly. oversized or undersized images will not look good when displayed on a web page, and they can also slow down your website loading times. Make sure that all of your images are sized appropriately for the layout of your website before uploading them.
By following these image optimization tips, you can help improve your website’s SEO and visibility in search engine results pages. Optimizing your images is a simple and effective way to boost your website’s traffic and rankings, so be sure to start using these tips today!
Now that we have discussed some basics of image optimization for SEO, let’s move on to some more advanced tips.
CDN
One advanced tip is to use a CDN (Content Delivery Network) to serve your images. A CDN can help improve your website’s loading time by caching your images and serving them from a nearby server. This can result in faster load times for your website pages, which is beneficial for both users and search engines.
Image Compression
You can also use image compression to improve your website’s SEO. Image compression is the process of reducing the file size of an image without compromising its quality. This can be done using online tools or software programs like Photoshop. Compressing your website’s images can help them load more quickly on web pages, which will improve overall user experience and may also boost your SEO rankings.
Use of Keywords
Finally, you should always make sure that your images are properly tagged with relevant keywords. By tagging your images with the right keywords, you can help increase their visibility in SERPs and improve your website’s SEO.
By following these tips, you can optimize your website images for better SEO. Optimizing your images is a simple and effective way to boost your website’s traffic and rankings, so be sure to start using these tips today! Thanks for reading. I hope this helps.
Related reading – How to optimize landing page for better conversion? and How to optimize an image gallery website?
Debajyoti Banerjee is the Founder, Director & CEO of 
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