Do you have any idea that what was the first form of digital marketing? Undoubtedly E-mail Marketing. E-mail remains one of the most important web technologies all over the World. At least once every day, 91% of all email users worldwide check their e-mails in this age of social media mania.
Here are some ways to maximize e-mail marketing’s potential for your own brand-
- We all measure every aspect of online marketing platforms which include page views, conversion rates, CTRs etc. You can also check email activity to help you understand your end users including their actions, motivations, and preferences. Analytic tool, such as GetResponse permits you to examine aspects of your emails and user interaction. The aim is to upgrade your marketing efforts more precisely.
- You can directly ask your clients about their requirements and opinions by using email marketing. To justify your brand’s popularity, e-mail your audience surveys about customer satisfaction levels, their demands and interest- there are unlimited options which help you form relationships with your readers.
- Many people do this huge mistake of only putting social sharing and connection icons in their website. It’s a proven fact that if you put social sharing and social connection buttons in your e-mail then you will have a CTR (Click -through rate) that is 115 percent higher than those who don’t use this button.
- E-mail retargeting is a process through which you can concentrate on various customer actions that create automated emails from your side. These actions can add an abandoned shopping cart. For example, explain the immoderate shopping cart in detail, sometimes a visual indication helps to solve indecisiveness and triggers a purchase.
If e-mail marketing is used correctly, then no doubt it can be a powerful tool also. Still it’s one of the most effective ways to built tangible results that enhance your business.