The loading time of the pages of your website can affect your website adversely because people are too advanced to hold on to their levels of patience when it comes to internet as too many options are available to them and they won’t hang on to something which is too slow no matter how good the content is and at the end you simply end up losing customers and traffic. And we all know very well that we lose 50% of our customers if our webpage takes more than 5 seconds to load and nowadays search engines are also taking the website load time in account to rank your website. So here are some tips which should be practiced in order to decrease the website load speed to avoid losing traffic.
Firstly find out the current speed of your website page and you can do that by many tools which are freely available on the internet. Some examples are Pingdom, WebPagetest, Website Speed Test (iWEBTOOL), Google Page Speed . So you can try the websites mentioned and check the current page load speed. After checking the speed you know where you stand so now you have to edit your website.
Make sure you use optimized images (Specify height & width)and there are various tools via which you can resize your pictures, infact you can compress the picture by 80% without disturbing the quality (Image crunching). For examples Irfan view is one free software where you can resize your image without harming the quality. Another thing is always prefer static images instead of animated ones. If possible try and use thumbnails. Even by changing to a different file format, you can decrease the size of image. For example for logos use GIF and if needed a better quality use PNG format. Detailed pictures should be in JPG format and using common files for images help as well.
Also keep in mind that the web hosting server wherein you have hosted your website should not be slow. Please check this factor because that might be your time to switch over to a different web hosting server who is offering better services. (Gzip, eAccelerator)
So as I explained above the tips mentioned will help your webpage load faster and after that you can again check the speed of your website and feel the difference and I will say don’t ignore this aspect of webpage load speed as it is becoming a favourite factor for search engines to rank the websites.