The loading time of the pages of your website can affect your website adversely because people are too advanced to hold on to their levels of patience when it comes to internet as too many options are available to them and they won’t hang on to something which is too slow no matter how good the content is and at the end you simply end up losing customers and traffic.
And we all know very well that we lose 50% of our customers if our webpage takes more than 5 seconds to load and nowadays search engines are also taking the website load time in account to rank your website. So here are some tips which should be practiced in order to decrease the website load speed to avoid losing traffic.
Ranking Will Now Depend on Page Loading Speed Too
It is back in 2009 when Matt Cutts, in his blog wrote about Google incorporating the consideration of site speed while awarding good ranks to websites. However, Matt Cutts assured that this system did not have deep impact in large set of rankings. It does not even cause big nerve wrecking troubles to the site owners. Still, there is every reason to take the site speed seriously, as it improves user experience apart from passively controlling the site’s rank.
At that time, Google did not divulge clearly, how and through what metrics it was going to use for making page-loading speed a deciding factor for its rank. The patent on that matter released by Google on 4 February explains it with details. It explains that between two resources with information about the same query, the fastest loading site will be preferable to the visitors.
The ‘PageSpeed Insight’ tool by Google helps sites to understand how well they score on the basis of certain rules that are involved in the process. The patent has clear indication about the rules that are followed in this process. However, a little technical help from developers or people experienced in site-speed optimizing might be required for implementing them.
The patent focuses on certain points like, the number of images used in the site, the size of its resource, the web server, the network connection’s involvement in the loading of its resource, etc. While, comparing the loading speed between two resources Google usually confine itself to the devices being used in the same nation and that using the same browser.
The patent also contains details about how the tool can predict the probable loading time of certain pages and sites. Till now, it is not going to show the details about resource’s loading time on mobile devices. The factor is hardly going to make a huge impact on the page rank until and unless comparison is being made between two sites with very similar amount and type of information. Higher loading time can get a site demoted to a lower page rank, based purely on user experience quality.
Test Page Speed & page load time
Firstly find out the current speed of your website page and you can do that by many tools which are freely available on the internet. Some examples are GTMetrix, Pingdom, WebPagetest, Website Speed Test (iWEBTOOL), Google Page Speed . So you can try the websites mentioned and check the current page load speed. After checking the speed you know where you stand so now you have to edit your website.
Make sure you use optimized images (Specify height & width)and there are various tools via which you can resize your pictures, infact you can compress the picture by 80% without disturbing the quality (Image crunching). For examples Irfan view is one free software where you can resize your image without harming the quality.
Another thing is always prefer static images instead of animated ones. If possible try and use thumbnails. Even by changing to a different file format, you can decrease the size of image. For example for logos use GIF and if needed a better quality use PNG format. Detailed pictures should be in JPG format and using common files for images help as well.
Compression of Files
Always use crisp and compressed content which should be divided in small chunks so that the page should keep the visitor interested till the remaining page is uploaded. Try and move the stylesheet references to <head> tag of your HTML document which will make the page look like as if its loading faster and put the script reference towards the end of <body>tag of the HTML document.
Good Hosting Server
Also keep in mind that the web hosting server wherein you have hosted your website should not be slow. Please check this factor because that might be your time to switch over to a different web hosting server who is offering better services. (Gzip, eAccelerator, MemCache, OpCache)
Use of WordPress Plugins
- W3 Total Cache
- WP Rocket
- WP Super Cache
- WP Fast Cache
- Jet Pack
- WP Smush
- Hyper Cache
- WP Autoptimize plugin
So as I explained above the tips mentioned will help your webpage load faster and after that you can again check the speed of your website and feel the difference and I will say don’t ignore this aspect of webpage load speed as it is becoming a favorite factor for search engines to rank the websites.
Top 5 Online Tools to Test Your Website Speed
Slow websites will undo all the good work that you do in the online marketing department. No matter how successful your SEO drive is or how buzzing your social media scene is, you cannot make do with a website that takes ages to load up on the screens of users. How will you know the uploading time of your website? Here are the top 5 free online tools to help you test your website speed:
Among the more popular tools of checking website speed, the Pingdom website speed checker is user-friendly and convenient to use. The performance of your website is graded on 100. You have the option of keeping the grades private or making it public to attract users. The performance of the website consists of factors like loading time and the webpage’s size.
The USP of this free online tool to check website speed is that it does not limit itself to showing you the speedometer. There are various other items that provide a unique insight to your website and how it is being regarded by online users. The report generated by GT Metrix includes statistics on the image optimization and CSS as well.
This tool requires specifics to be fed in before it can test the speed of your website. Once you type in the details, you will be able to active the speed graph and get the data that you are looking for. Loading time, first byte time and page size are a few of the components that make up the Gomez report.
The high point of this Google tool is that it distinguishes between visits from computer devices, be it laptops or desktops as opposed to visits from cell phones and Smartphones. The data specifications ensure that you get a fair idea of how mobile-friendly you website is.
Web Page Test:
This one is rich in function and variety. It offers you the option to select the browser to test the speed of your website. You can pick between Mozilla, Chrome and Internet Explorer. You can also select the kind of connection you have, something that plays a pivotal role in the website speed.
Is Google Web Light Good for Your Website?
Many users across India and other parts of developing nations experience poor internet connections. The situation seems to have become better in the last couple of years but it is still far from ideal. While using internet on your smartphones, websites don’t show up the way they should in a particular time period. As a result, you get frustrated and try another website that may potentially take lesser time.
Google has the answer to this problem through its feature called Google Web Light. As the moniker suggests, Google Web Light is a stripped down version of your website, made ready for users with slow internet connection, like 2G. The stripped version does not contain several images and even texts that is otherwise part of your web page. There may be ads coming in from AdSense.
You may ask at this point, how is Google Web Light similar or different to AMPs. In terms of similarity, both cut down on content like scripts and styling like CSS to present you with a bare skeleton of the web page. In terms of difference, AMPs are not as light as Google Web Light.
The question is, how does Google Web Light help your website or does it take away from the user experience that you website wants to offer?
For starters, your web content becomes visible to a certain number of users only because there is a stripped version presented through Google Web Light. Otherwise, these users of slow internet connection would not have any access to your website. So, that’s a win.
It’s true that you can opt out of Google Web Light if you want to offer the best version of your website or nothing at all. But the additional access to an untapped clientele would do good for your business and advertisers.