There are three distinct types of SEO that you need to perform in order for your small business website to grow organically. These include:
- Code-Driven SEO: Make sure your website is fast, mobile-friendly and that you provide meta tags, meta descriptions, and other relevant markup content so that the search engines can easily sort and rank your website.
- Content-Driven SEO: Do good keyword research to make sure that your content contains relevant keywords. Your keywords should be used to formulate your content strategy, blogging topics, and news releases that convey your products and services to customers.
- Off-Page SEO: Find places to post links to your blogs, articles, press releases, and other website content.
Steps to complete this task
Always keep in mind: Amazing Content + backlinks + keywords = higher rankings (and more traffic).
Take a look at Google’s content guidelines and make sure you are incorporating these suggestions into your articles and blog posts.
Create compelling content on all of your pages. Find trending news and events that are relevant to your website visitors. Tie your business to current events in the world, but avoid controversial topics. While it’s true that controversy sells, it’s not always a guarantee that it will work favorably for you. On the other end of that, make sure your posts aren’t too generic. Facebook fans want to see that you have put a little bit of time and effort in posting updates. Try to find the perfect medium, it takes time, but oh so worth it. Keep expanding your website with new content pages in the form of news releases, in-depth articles and blogs. Make sure all of your content has a purpose. Include a variety of images, videos, and relevant links. Tip: Maximize on your old, great content. Post revised, updated versions of your relevant content that was successful.
Backlinks – think quality, not quantity. Create data-heavy content to build backlinks. To get links from high quality blogs, you need to create link-worthy content on your own blog, and then use it as a reference in your guest posts. Research shows that data-heavy content gets linked to much more frequently than opinionated content. Make sure that your backlinks actually work and are not spammy – all backlinks should have relevant anchor text but it should be varied and not always the same. When commenting on blogs forums, try to contribute to the conversation.
Use the data heavy posts on your blog as reference in your guest posts, and link back to them. Focus on building backlinks on websites that link to your competitors and have to do with your industry. The higher the quality of your backlinks, the higher your search rankings. Getting backlinks from sites with real traffic is another way to solidify your website. Use http://www.backlinkwatch.com/ or http://smallseotools.com/backlink-checker/ to research your competitors’ backlinks.
Incorporate your keywords. Do keyword research to build new content pages that you would like added to your site. Make sure that the keywords you want to rank for are included in the first 100 words of content. However, avoid “keyword stuffing”. Use a keyword density checker and try not to let the density of any one keyword rise above 3%. Google now breaks website content down and looks at the relationship between the words that are used rather than just the number of times they are repeated. Keep your content on topic and focused around a single subject per page. This gives a strong indication to Google what the page is about and therefore what it should rank for. Don’t forget to optimize your title pages, tags, and content, to focus on a particular targeted keyword. Don’t forget to incorporate those long-tail keywords into your articles!
- Review the ways to increase traffic to newer websites.
- Create social media accounts and start posting.
- Promote your business locally.
- Master the best SEO practices.
- Set up an email / newsletter campaign.
- Ramp up your email campaign efforts.