Google+ is here to stay, and whether you love or hate it, it is now playing a prominent role in search engine rankings. If you want to make the most of your Google+ profile and the power it has to add authority to your posts and your blog, then read on.
Here are four things you can do right now to be certain your Google+ page is doing all it can to help you out.
1. Completely Fill Out Your Profile
With Twitter or Facebook, the sheer brute number of followers you have doesn’t instantly translate to more authority on a subject, or the preferential rankings that would accompany it. Thankfully, having an apocalyptic sized army of followers does affect the position of your name or brand in Google search results – at least for now. Part of this seems to have to do with the occurrence of keywords around your name. It also has to do with the kinds of companies you follow, and who you can persuade to follow you. The fuller your profile is, the more loaded with desired keywords you can make it.
2. Google+ and External Content
Officially linked content from outside needs to be connected to your Google+ profile. This includes websites, blogs, and other social media accounts. Getting followers on Google+ isn’t too difficult, but keeping their attention can be a real trick. To avoid this, be sure you link all related content, and keep everything up to date on a regular schedule.
3. The More +1s, the Better
In addition to amassing an armada of followers, you should engage them on a regular basis. Find a way to encourage them to +1 your posts. Those +1s are having a real impact right now as Google has (perhaps temporarily) opened a window of preference for user rated content.
4. Authorship Attribution Counts
Author information is about to go live in Google Search and Google News results, and if you plan to link the content you create with your Google+ profile in a way that gives you author credentials, you’ll need to follow the set of instructions provided by Google: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986
By taking these four steps now, you might be able to enjoy the bias Google’s search is currently granting to Google+ posts and +1s by other Google+ users. As I mention above, this won’t likely last for very long, so move swiftly if you want to reap the benefits.