The internet is a dynamic medium. The laws of the game morph into new ones and you have to be prepared for the changes. SEO executives have to be particularly wary about what’s going on around them because sometimes things can change right under your nose while your attention in on other things. In this post, we will look at the Big Four influences that rule the SEO circuit. You have to constantly keep yourself updated about these influences so that you are not caught off-guard! Here they are:
- Your Own Website: When you make changes to your website, that is bound to influence your SEO efforts. It might be that the website is not optimized according to the specified keywords after you change the basics of the web pages. If you change the content, ensure that the new mix of keywords is properly implemented.
- The Competition: The rules of the game in a particular domain of SEO are often influenced by the competition around you. Your competitors will influence your own SEO plans because you need to understand the dynamics of the market to make things work for you. Moreover, you have to move ahead of the curve.
- Search Engine Algorithms: You cannot rule out the changes made to search engine algorithms if you want to make your SEO effort a success. Google, Yahoo or Bing, the major search engines, modify the programs that guide their crawlers to index web pages. You have to take these changes into account while drawing up your SEO strategy. Obsolete ideas have to be replaced with new ones. Research is the key here. Read up on as many reviews as possible in order to keep yourself informed.
- People: The ones who create keywords are the ultimate arbitrators of the SEO game. When an online user types in some words in the search boxes, that becomes a keyword. You cannot define or control what the user will type in! Instead, you have to attune your keywords according to the searches made on search engines. You can get comprehensive lists from tools like Google Adwords. So, the users of the internet influence your SEO drive in a fundamental way.