Negative reviews are not for the famous anymore! Any brand can be trolled or lampooned on the internet, and the worst part of the process is that online users do not take such negative content with a pinch of salt. The lack of credibility among many brands results in a complete disregard for the truth, whatever that may be. Online users quickly assume that the negative reviews speak the truth. This hurts not just the web traffic to a new website, but also the brand value that is in its nascent stages.
That is what makes combating against negative SEO such a prerequisite for every website. If you have a new website ready to launch or its out in the air for some time now, you need a plan to fight back negative SEO. The first part of this plan is to boost up security on your website. Hacking is a more sophisticated art nowadays as compared to even a couple of years back. Hackers can smoothly enter your website and make damaging changes. You need a strong defense mechanism against these hackers. They will play havoc with your entire SEO strategy.
You need to make your brand name more visible than it already is. Negative views and reviews about brands crop up when online users are not getting enough information and updates from the horse’s mouth, that is the brand spokespersons. You need to get these updates and views out there on social media platforms. Let the consumers interested in your brand name find you on Twitter, Facebook, Google + and the likes. Let them know that your brand is accessible and so, believable. That is very important to wall out negative SEO.
Use the Disavow Links tool of Google with more regularity. Believe in the adage: You are known by the company you keep! When you have incoming links from dubious sources, your brand name gets affected and online users have an adverse view about your business. Use this tool to disavow entire domains that bring in spam traffic to the website. Remember that such artificial influx of visitors do no good to your website. On the other hand, they undermine your brand’s presence with their negative shadow. Get rid of such company to fight negative SEO effects.