In this age of social media networking becoming a potent tool for internet marketing, casual interactions do not count. You have to engage with your social media contacts and mobilize the potential that it holds. To be able to do that, you need to be particular about your performance on social media networks. Just like you have Google Analytics to help you measure the performance of your website and SEO machinery, there are some free and paid online tools to measure social media interactions. Some of these tools are mentioned here:
- Klout: A free social media engagement tool, Klout has all what you need to get an overview idea of your social media performance. Klout offers you a rating on a scale of 0-100 depending upon the number of ‘friends’ or ‘followers’ you have, how regularly you interact with them and how readily these users contribute to your social media page. The good part of Klout is that is covers all the major social networking websites like Twitter, Facebook and Google Plus. The flip side is that the metrics of performance measurement offer holistic data rather than a detailed one.
- Commun.it: You can get an account on the free and paid version of Commun.it. This social media tool is exclusively designed for Twitter. Getting a Commun.it account will get you three columns: one with the tweets that you update, the middle one with the tweets of your regular and influential ‘followers’ and the left hand one provides you a variety of other metrics. You can get the tweets of people who write regularly on your page, the tweets that cry out for a reply from your end and even those Twitter contacts that you need to ‘follow’ for your own benefit.
- Crowdbooster: Another important tool for social media engagement, Crowdbooster works for Facebook as well as Twitter. There are some features of Crowdbooster that make it stand out from the rest: analysis on a real-time basis for your Twitter and Facebook updates so that you can check what works and what falls flat; time schedules when you will get maximum leverage out of your social media updates depending upon the usage of your social media contacts; recommendations on which influential ‘friends’ and ‘followers’ need particular attention for greater leverage and also enabling you to schedule timers for status updates through Crowdbooster.