Despite all the new-age online marketing methods that are available on the internet today, email marketing remains a top choice for online marketers. There are many factors that work in favor of email marketing: targeted consumers, personalized marketing messages and excellent opportunities to drive online traffic to web pages that you want the receivers to visit. However, to launch a successful email marketing campaign, you need to get the basics right. Here are some pointers to take you in the right direction when it comes to email marketing:
Email marketing will be a failure if you don’t reach out to a wider cross-section of online users through subscription points. Your aim would be to enable more users to sign up or subscribe to your email newsletters. The opt-in facility is a must for email marketing campaigns. Do not add up people to your email list through decoys or pre-checked options. Then you will be sending emails to unwilling recipients, endangering your campaign and also your IPs!
Keep a close track of your emailing lists. The database programmer must have a clear idea about the number of receivers and their geographic locations. You need to get rid of invalid users and also those who have opted out of your email marketing campaign. Track down spambots and erase them off your list.
CAN SPAM Act
The CAN SPAM Act guides all email campaigns. Follow the statutes of the Act like law. While discussing the Act in detail is beyond the scope of this post, we can touch upon a couple of them. Like getting rid of spam words and spam-triggering words. For example, words like ‘deal’ or ‘girlfriend’ are sure to trigger spam alerts that are detrimental for your IPs.
Email marketing thrives on content. The template of an email campaign must be clutter-free with plenty of white spaces. Cramming too much will repel receivers of your emails. The writing should be easy to read and end with a call to action. Provide strategically placed hyperlinks and anchor texts in the email. Use images judiciously but opting for heavy images are a strict no-no. Finally, while drafting the content, use personal touches and address each receiver by name.