The role of social media reviews is now more important to the seller or manufacturer than it is to the buyer. More consumers these days check up social media platforms to find out what friends and extended family members, even professional peers, think of a particular product or brand. They tap existing consumers of a product and find out about their experience and base their decision to purchase on the feedback that they get. It is because of consumers deciding on whether to buy or not through the use of social media reviews that they become so important in the context of the seller or manufacturer.
Taking this discussion deeper, there are ways in which you can influence the consumer by taking part in this decision making process. How can you make that happen? To begin with, you will need to be a part of the social media network in an active, almost an omnipresent kind of way! There are various tools of social media networks that allow you to be alerted each time your brand name is discussed in some forum, or discussion thread. You will have to actively come to the discussion and voice your opinions when people are talking about your brand. Now, since you cannot do that on any random social profile, you will need to ensure that most (if not all!) such discussions take place on your own social media page.
Encourage your consumers, both existing and potential, to talk about your brand, products and services on your company page. Let them have a free-wheeling chat where they can join in the discussion with their own friends and social contacts. You have to play the role of a mediator here. Do not draw conclusions or flush out the debate with a final word about any topic. Instead, let the debate simmer, boil and tipple over! That will get your eyeballs on social media networks and also give you a good opportunity to have potential customers coming to your company page. Such lively discussions, with the brand’s voice playing moderator, will encourage people to share their appreciation and complaints on your page. You will, in turn, get a better understanding of what they are looking for from your brand. This kind of social media review churning works both for the seller as well as the buyer.