Anchor texts, simply put, are the keys in a written online document that takes you to a different web link than the one you are currently reading. Anchor texts are extremely popular not only because they help the reader locate additional content or a related web page, but also for the search engine algorithms to identify keywords in the SERP process. However, the practice of using anchor texts is much abused by desperate SEO efforts to grab higher page ranks. The most commonly abused anchor text is ‘Click Here’! Are there alternatives to this? Let’s find out!
Take a hint from Google’s patent example. It clearly demonstrates how you can use the method of ‘co-occurrence’. To state it in layman terms, the example encourages you to place the anchor text links on related key-phrases instead of on the keywords itself. This will also help you come up higher in the ranking order because your content has relevant anchor texts. Also, it weakens the unrelated anchor texts. Using synonyms is another smart way of falling into the clichéd anchor text trap. Use the tilde (~) operator of Google and find synonyms that work as alternative keywords and so, anchor texts.
Who says that anchor texts have to be keywords and generic key phrases only? You can think differently and use your brand name or branded-product names as anchor texts. The only word of caution here is that unless you have gained some online branding, it is not advisable to use this method. Also, if the name of your brand or product matches with that of a reputed brand, do not use this method. It will confuse the search engines and your gains will not be much. SEO efforts stuck in this rut can try anchoring to names of people who matter in your brand. You can achieve substantial gains by using anchor texts on names like the name of your CEO.
To sound the endnote, avoid the overuse of anchor texts by repeating them irrelevantly. You cannot outsmart the search engines by this method. A wiser way would be to write excellent content and link through relevance. Your readers will appreciate this method far more than shoving web links at them and demanding that they click on them. Create unique anchor texts and you will reap the benefits of doing so.