Google has made it clearer than ever that they are watching the content on websites and rewarding those that have original content that is relevant to the subject of the site. Now it is important to make sure that all of the pages on your site contain unique articles and material that are user-friendly to the end visitor. When you keep this as your main goal there is no way that you can fail with any website you create. It will keep your visitors returning for more and will also keep Google happy at the same time.
How to create content
The best way to get the content for your site is to think as a visitor would. People are typing in the keyword to find your site but what are they really looking for? When you take out a pen and paper and actually list the things that your target market is searching for in a site, you just have to go ahead and provide this to them in many different forms.
Videos are great
Some people don’t like to read a lot of content and will quickly head off the site if there aren’t a lot of pictures or videos on it. By using videos you can get your message across in a clear and effective fashion that will keep a lot more viewers at your website for an extended period of time. The longer your visitors stay, the more likely they are to purchase something or to perform a requested action.
Images and pictures
Pictures help to make the written word come alive. They make your site look great and can add to the relevance of the content on it when the images and pictures are chosen wisely. Don’t underestimate the effect that photos, pictures and even simple images can have. An aesthetic site should be a part and parcel of the whole website content experience.
It doesn’t matter who writes it
If you aren’t a writer and have a hard time stringing words together you can hire a writer to do it for you. These people are called ghostwriters and when you purchase an article from them they give you the rights to call it your own. Don’t let the writing get you down – hire it out if you must. The important thing is to focus on getting quality content onto your site that makes both your visitors and Google happy.