SEO is not difficult to understand if you put your mind to it. However, most entrepreneurs who are getting SEO done for their online business prefer to remain oblivious to the details of the search engine optimization process. They are mostly dependent on their SEO consultants to tell them at every step what needs to be done. Even the reports are interpreted by the consultants because the entrepreneurs feel SEO is a technical and specialized field. This is a myth! Here are the top 5 facts about SEO that your consultant will never tell you:
SEO is not wholly technical: You will never hear your SEO consultant tell you that with a little basic knowledge, you can quickly understand the workings of SEO! Instead, most SEO consultants make it look like a wizardry that only they are privy to. That is never the case. SEO reports and workings can be decoded and understood by laymen. The next time your SEO consultant reports to you, ask them to explain those numbers on the sheets.
SEO will not get you quick results: SEO takes time to take off. Any SEO consultant telling you otherwise is probably bluffing or violating the norms of Google. No matter how powerful your keywords are or how barren your competition is, SEO will not get your results quickly. In fact, if you begin to get quick results from your SEO consultants, press the alarm bells!
Going viral is very rare: Inspired by PSY’s Gangnam Style and asking your SEO consultant to do something similar for you? The words of assurance you get in reply are likely to be empty promises! Content does not go viral online every now and then. No one can predict which one will go viral and which one won’t. Do not buy the claim of SEO consultants that they can get your content viral.
SEO must involve you: No SEO effort can achieve success if you are not being consulted by the SEO consultant. You know your brand better than anyone else. If you don’t have a say in what is being done for your online SEO, you are being directed towards failure. Your contribution is a must for the success of your company’s SEO.
SEO results are not being tested: Without regular tests, SEO cannot progress. Even when you hit that purple patch, you need to keep testing and reinventing the methods you are applying. Always ask for test results from your SEO team.