Maintaining a blog is an exciting but challenging task. In the current age of diminishing reader interest and aggressive online competition, getting visitors to actively contribute to and comment on your blog is perhaps one of the more exigent challenges. Here are a few pointers on how best to increase user interaction through the comments section of your blog:
1. Simplify the Comments Procedure
The simpler you make it for users to have a say, the greater will be the number of comments generated. Therefore have a simple comments procedure wherein users are spurred to interact sans impediments like registration formalities, long-winded text boxes, and jargon. This ease of commenting will definitely prompt visitors to comment more, more often, and – importantly – faster.
2. Frame a Comprehensive Comments Policy
At the outset, possessing a comments policy is imperative. Having formulated the comments policy, you ought to make it exhaustive and keep it as uncomplicated as possible. Your policy should:
a) Explain the comments procedure thoroughly, unraveling any tricky steps along the way.
b) Elucidate your tough stance on decent, unprejudiced, and healthy conversation.
c) Be strict about spam rules.
Not only would these steps engender more comments, they will also help keep unwarranted remarks at bay.
3. Encourage Comment Making Explicitly
As a blog owner, it is incumbent on you to adopt a very active approach. Thus simply having a discrete comments section is not sufficient; you should energetically and explicitly encourage comments through your blog posts as well. Seeing these conspicuous invitations would propel more users to comment and thus improve conversation.
4. Host Appealing Content
In order to attract maximum user participation, your blog should be suffused with absorbing content. Recommendations in this regard:
a) The content must be vigorously kept error-free and unbiased at all times with a special focus on appropriate language.
b) Your blogs posts must feature topical, thought-provoking, and engaging material triggering more people to air their views.
c) Tricks like compelling language, having stimulating queries as titles, and abridging blog posts can greatly assist in bringing in supplementary comments and sparking conversation.
d) Sometimes it pays to host polemic subjects to invite impassioned and increased comments; however you must tread with caution to avoid sensationalizing any issue.
5. Adopt Modesty and Civility
You would do well to be as unpretentious and considerate as possible; these qualities should reflect in all your blog posts and dealings thus:
a) You must write with adequate authority never appearing to be condescending or supercilious at any time.
b) Accepting your mistakes gracefully is a worthy practice. Therefore you ought to acknowledge errors such as grammatical gaffes and inadvertent factual inaccuracies with humility and promise to redress them forthwith.
c) Never react angrily to any adverse comments. Instead recognize the literary freedom of the user and express your response tactfully.
d) Similarly you ought to praise well-framed comments publicly.
6. Participate Enthusiastically Yourself
Your comments section should not be restricted to external participation alone – it should also host your active involvement initiating conversation and replying to the various comments contained therein.
The above actions and approach will manifest your blog in a positive light yielding more comments.