The concept of link building is as old as the idea of search engine optimization. It has been long considered as the premiere way of widening the horizons, building up networking milestones and getting the cream of SEO traffic trooping into the website or blog. In the last couple of years, however, the concept of link building has taken a serious beating. Much is due to the fact that SEO professionals (if you can call them so!) abused the idea of link building. Spam links, unrelenting pushing of links and link buying were rampant till Google put a stop to all of it.
Now, SEO firms have no other choice but to look beyond link building. Serious-minded SEO professionals are choosing to go for link earning rather than link building. Link earning is a kind of pull marketing where you engage online users and websites enough to make them ask for links from their blog or website. This is the best way of building up your linking network. It is much easier written than done! For link earning, you have to be at the very top of your game. The content on your website has to be cutting edge in order to get other websites and blogs interested in placing your link.
There are other ways in which you can make your website or blog powerful enough to earn links, other than content marketing. Building up contests and opinion polls can get you a substantial amount of popularity on the internet. When people flock to participate in contests on your page, you can get other parties to want links from your page. This is a great way to build up organic links and also get enough coverage on the internet.
Freebies in form of free ebooks or other giveaways are excellent ideas to link earning. Other websites and blogs will be interested in your page when they find that they can get something out of nothing. You don’t have to give away premiere content or apps developed by your company! Give away something that is not too hard to make but is quite useful for others. Such low-key offerings will have the entire online domain eating out of your hands.