SEO Essentials – what you need to know? For some years now, I’m running the 7boats digital marketing academy. No, this post is not about plugging for my academy, but bear with me for a couple of essential lines before I jump into the topic! I started out with this academy because I had a lot of trouble finding experienced SEO professionals, among other digital marketing hands for my company. I harked back to my own days as a greenhorn where I picked up most of what I know today through self analysis and research, coupled with information and guidance of some distinguished seniors.
This state of affairs is particularly pronounced because you will scarcely find institutions teaching SEO. My academy is focussed on bridging this gap in the domain and dare I say, we have managed to do it successfully for years now. Writing from this experience, I’m compiling some SEO essentials for a greenhorn in this field. This post will not be about specifics and technical knowledge. For that kind of in-depth information, you have to check out my academy course material.
So, here goes what you need to know about the SEO essentials as a newbie SEO professional!
First things first, you need a thorough knowledge about the internet as a whole. Picking up jargon and online lingo is crucial. No matter where you learn the tricks of the trade, you will have to fall back on this knowledge of internet jargon, like HTTP, domains and roots, clients, servers, DNS, VPN, PageRank, Domain Authority and the like. This information bank will be helpful when you study for further SEO knowledge through online or offline tutorials. Even if you fly solo, you cannot always check back while reading articles on the subject. Knowing the jargons will facilitate the learning process.
Secondly, for SEO essentials, you have to understand that learning SEO is more practical than theoretical. That is how I have learned this profession. You have to make mistakes and learn from them. As a newbie, tinker with web development tools. Create a scratch website and try to optimize for that. In the process, you will learn what is there to know about domain hosting, etc. What’s more, you will pick up some additional, offline tricks that are not found in any book or tutorial! It is fascinating what you will learn when you work things out all by yourself!
SEO alone is of limited value unless you combine computer skills with that of negotiation, marketing and PR. As an SEO professional, you need to hard-sell your site’s requirements. For example, can you close the deal on a guest blog post at a blog which is many levels higher up the online pecking order? It takes a lot of conviction and negotiating prowess to achieve this. The same goes for link exchanges. SEO executives are often required to find out greener pastures for getting more exposure for their websites and blogs. You need a commanding idea about popular online channels and where you might find your target audience.
Finally, data crunching skills are a must for SEO professionals. In my training modules and work floor, I make special note of professionals with patient research skills. You don’t need to be a geek or a nerd to do this! You just need a nose for research and number crunching. Numbers speak more than you can imagine. You can develop precise strategies and targeted marketing if you are good with your numbers. You can also open up newer avenues and previously unknown doors by following the trail of numbers.
Other than these skills that are strictly by the book, there are others that require smart thinking and a flexible outlook. Handing out a penalized website to a newbie is a good way to test how they handle an outright hostile situation! After all, in your career in SEO, you will have clients coming to you with penalized sites. You need to know how you can work them out of a tight spot.
This business isn’t always about going forward. It is also about pulling out of the muck, dusting yourself and then embarking on the journey forward.