Are you into thinking that the best way to drive traffic to your website from territories beyond your control zone is to offer guest posts for other blogs? It’s time to rethink your strategy a little, if you go by what Matt Cutts of Google has to advise. According to Cutts, you must offer guest posts only in moderation and not go over the top trying to bring in traffic to your website. He clearly states that if guest blogging is one of the main strategies that you have to bring in online visitors, you will be putting the brand reputation of your website under serious threat.
Answering a general query about the difference between genuine guest posts and ones that are written for payment in link building efforts, Matt Cutts said that there was a fundamental difference between them. And that difference comes from the purpose of the guest post that is written. Posts written for links are usually heavy on keywords and anchor texts. The algorithms of Google quickly spot such posts and flag them as spam. However, guest posts written with honest and genuine intentions do not have a smattering of keywords or anchor links. Cutts mentions that while reviewing and checking spam reports picked up by Google, this basic difference is highlighted.
Matt Cutts is of the opinion that guest posts written for authentic reasons are usually by experts who have substantial knowledge in the subject. Because of their domain knowledge, the content is rich in information and low on deliberate use of keywords. The number of anchor links is also few and far between. Another sign post that tags a guest post as genuine is that more often than not, spam posts have no link between their title heads and the content body. With more sophisticated algorithms working overtime on Google, such spam posts do not stand a chance at all! Cutts signs off with a warning saying that guest blogging should not be your ‘full-time job’.