Video blogging is the next big thing on the digital marketing scene. Videos depicting every topic under the sun, most of them shot with regular cameras, even cell phone ones, are in vogue. These videos are published on the blog of the brand and shared across the social media scene. However, the place of video blogging nirvana is YouTube, the largest repository of online videos. You can create your own video channel of this platform and upload your videos.
Users subscribing to the channel will be able to check these videos. There is also the option of subscribing to the YouTube channel. When a user subscribes, they are able to receive feed and alerts on videos that you publish. They can tune in and watch the videos anytime. The trick is to get as many subscriptions for your video channel as you possibly can. More youtube subscriptions usually mean more eyes to watch your videos. If the video content is worth sharing or is eye-catching enough, it means more users to share them across social media networks.
It all seems very delectable. Except that you need to boost up the number of subscriptions of your official YouTube channel. There are some sure-shot ways to do that. I’m sharing some tips here that I find to be very effective in video sharing.
Tip 1 to increase youtube subscription: Knowing What Works
Ask any contemporary artist. They will tell you that it is a part of the creative process to keep an eye out on what your contemporaries are doing. This is important not just for the artist to grow but also ensure that they are not completely out of touch with what the audience wants to see. It is not imitating or looking for inspiration. It is simply knowing what works. This is very true for YouTube videos. Pick out the videos in your domain that have clicked with the viewers. Watch and learn. The same type or genre of video cannot work irrespective of the product or service that you are trying to sell. There are differences. Find out what works for your domain. This does not necessarily mean that you create the same kind of video. To break through the clutter of online videos, you must know the composition of it. This helps you do that.
Tip 2 to increase youtube subscription: Analyze the Analytics
Now that you have an idea of the competition, look inwards. You have already published some videos online, haven’t you? Did you check through the Analytics data on them? Check the Analytics data on the videos that you have already published. This will give you an idea of what sense the viewers have about your video. You can learn about the way in which they have interacted with your published videos, if at all. These lessons will prove to be invaluable when you develop the next video. The idea is to tick the boxes that have worked in the past and see if you can do something about the boxes that didn’t fare so well. Once you fix these loose ends, your videos will appeal more to viewers, a sure sign that your subscriptions are slated to go up.
Tip 3 to increase youtube subscription: Add the Annotations
Videos need a strong call to action. This decides if the viewer actually subscribes to your YouTube channel or simply bypasses the step. You need annotations to guide people towards the subscription process. It is very easy to add them. The only thing to keep in mind is that you must be creative in your exhortation message. Simply being told to do something will not cut corners. You need to make them feel that they are doing something useful by subscribing to your channel. What is in it for them? Answer this legendary question of marketing and you’re sorted! You will find yourself adding content to the annotation that users find interesting and worth signing up for.
The Final Word
YouTube videos can boost online sales and build brands. If you have not taken the platform seriously, now is a good time to start doing it. Build up a collection of watchable, interesting videos and let them do the marketing talk for your brand.