Video content are mostly popular due to their incomprehensibly viral nature. They can create an epic over the Internet, if used properly. However, you need to posses the hottest video to crease such a buzz. A good video content can even spread without any marketing. The social networking sites, along with their “Share” button have actually made it a reality. So if you are about to enter the wonderland of video marketing read its benefits to measure your ROI.
As you know, Google sends crawlers to your website to collect certain information including page quality, keyword instances and relevance. And having multimedia objects in your site will add value to these metrics. Moreover, video content are known to increase and improve user engagement. As a result, the user’s “Time on Page” will increase indication a higher page quality. Also, website that contains multimedia content are more likely to get linked back by other people who find them interesting. In addition to the aforementioned benefits, video content helps to stand out on the search engine results page or SERP, as it is better known as. Thus, adding a mere video thumbnail will help you to improve your ranking in search results. In fact, ecommerce sites can actually doubled their linking root domains by placing videos in locations like product pages.
A smart marketer should even consider surrounding their video content with images and text, as Google’s crawlers are not programmed to decipher the embed code of your video content. This way, Google will receive better algorithmic signals from your site. This practice has an additional benefit of providing you yet another opportunity to better target your keywords.
Give a proper headline to your video content and summarize its content. Also, provide links for other related videos to keep your users engaged.
It is recommended to opt for YouTube, when it comes to selecting a host for your video content. This will help you to leverage upon Google’s own video outlet to receive precious link juice from this video sharing site. Apart from YouTube, you can opt for the video hosting servers offering paid services. For Google, it will seem as if the video content is on your domain. Wistia and Vimeo Pro offer such paid services. However, the former can generate as well as submit video sitemaps on your behalf, while the latter comes across as an affordable video hosting option for those with limited budget.