Setting up Google Webmaster Tools, Improve your site’s visibility in Google

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Google Webmaster Tools is not as well-known as Google Analytics. But it is essential to maintaining the health of your website, and perhaps even more important, its Google search engine visibility.

The Google Webmaster Tools Dashboard

The Dashboard provides you with an overview of the health of your site and its visibility via the Google search engine. At a glance, you can see:

• Top search queries (the top 10)
• Crawl errors encountered by the Google bots
• Links to your site (the top 10 plus the total of links)
• Sitemaps names, the number of indexed URL’s and the last time it was used by the Google bots

Detailed reports are available from the left sidebar. Note that all reports are downloadable and include much more information than is shown on the screen.

• Site configuration
• Sitemaps – sitemap list, URL’s submitted and indexed, and the last time they were used by the Google bots. If you have no sitemaps, you can add them from this screen.
• Crawler access – details of your robots.txt file and status
• Sitelinks – to your site’s interior pages generated by Google
• Change of address – tools to move your site to another domain
• Settings – geographic target, preferred domain, and crawl rate
• Your site on the web
• Top search queries – with clickthrough. Lists top 100 search terms with percentage use and rank position, can download a report with all of them for 90 days
• Links to your site – top 50, can download report with all of them
• Keywords – found when Google bots were crawling site
• Internal links
• Subscriber stats
• Diagnostics
• Crawl errors – encountered by Google bots, including 404 pages
• Crawl stats – Googlebot activity for the last 90 days
• HTML suggestions – duplicate, long, short and missing meta descriptions, title tags, as well as non-indexable content

See Google Webmaster Tools Setup & Configuration Pricing