At the start of 2017, the online education market in India was $20billion but experts predict it to double up to about $40billion by the end of the year. 93% of the students in India have access to the internet and spend about 4 hours online every single day, be it through their mobile devices or computers. So, as a player in the education arena, while you are busy erecting billboards and inserting newspaper ads or even distributing flyers in front of schools and colleges, a more effective mean of reaching out to students lie untapped: online marketing.
Why Hire a Digital Marketing Agency
There are various reasons why a digital marketing agency is what you need. Some of them are:
- Just the Right Crowd: What is the cardinal rule of marketing? It is selling where your potential customers are! The young minds are on the internet. They are not reading newspapers or watching TV by the hour. They are online reading e-newspapers, watching shows and movies online and even studying online. They spend hours on Facebook, Twitter, Snapchat and Instagram. To reach this clientele, you need to be where they are. We, the best digital marketing agency, can take you there.
- Effective Investment: It costs an arm and a half to invest in ads for mainstream media like TV and newspapers. As we wrote earlier, these outlets are not even that effective in grabbing the eyeballs of the students of today. On the contrary, our efficient team of online marketers will engage with the students on their own hangout zones. It will come at a much pocket-friendly cost, with more hits. Our targeted social media marketing will help you reach students directly and that is much smarter than going for a single marketing message for everyone on the horizon.
- Daily Insights: We are an online marketing service provider that offers daily insights into the progress of your online campaign. In traditional media channels, it takes weeks, often months, to find out how your ad campaign has worked out. With us, you get a daily focus on the progress and we make changes to the blueprint as we go along. We make use of student activity zones as and when they crop up. This allows your message to be seen by a wider network of students.
Why Hire 7boats
Our clientele has ranked us the best digital marketing agency in Kolkata. Here’s how we can help you in your education sector, other than the impact we talked about earlier:
- Social Media Marketing: To reach students in their comfort zones, interacting and engaging them, instead of hurtling marketing messages at them.
- Search Engine Optimization: To ensure page one ranking of your education brand so that students looking for allied content come across your brand and its content.
- Video Marketing: To engage students through a medium they understand and love.
There are a whole range of other methods at our disposal. Speak to our team for details and get us onboard to take your education brand directly to prospective students.