At the start of 2017, the online education market in India was $20 billion but experts predict it to double up to about $40 billion by the end of the year. 93% of the students in India have access to the internet and spend about 4 hours online every single day, be it through their mobile devices or computers. So, as a player in the education arena, while you are busy erecting billboards and inserting newspaper ads or even distributing flyers in front of schools and colleges, a more effective mean of reaching out to students lie untapped: online marketing.
Seven Boats is a leading digital marketing agency in Kolkata, India providing digital marketing services to educational institutions in India & abroad. A few of clients include the name of B P Poddar Institute of Management & Technology, Swami Vivekananda Institute of Science & Technology, Globsyn Finishing School, Calcutta Business School, United World School of Business, Saraswati academy, Aakash Institute, Excellent Guide, ProLrn, Academy of Broadcasting (Kolkata), Lincoln University Malaysia, Buy Online Classes & many more.
Why Hire a Digital Marketing Agency for Educational Institutes?
There are various reasons why a digital marketing agency is what you need. Some of them are:
Just the Right Crowd
What is the cardinal rule of marketing? It is selling where your potential customers are! The young minds are on the internet. They are not reading newspapers or watching TV by the hour. They are online reading e-newspapers, watching shows and movies online and even studying online. They spend hours on Facebook, Twitter, Snapchat and Instagram. To reach this clientele, you need to be where they are. We, the best digital marketing agency, can take you there.
It costs an arm and a half to invest in ads for mainstream media like TV and newspapers. As we wrote earlier, these outlets are not even that effective in grabbing the eyeballs of the students of today. On the contrary, our efficient team of online marketers will engage with the students on their own hangout zones. It will come at a much pocket-friendly cost, with more hits. Our targeted social media marketing will help you reach students directly and that is much smarter than going for a single marketing message for everyone on the horizon.
We are an online marketing service provider that offers daily insights into the progress of your online campaign. In traditional media channels, it takes weeks, often months, to find out how your ad campaign has worked out. With us, you get a daily focus on the progress and we make changes to the blueprint as we go along. We make use of student activity zones as and when they crop up. This allows your message to be seen by a wider network of students.
Seven Boats Info-System Pvt. Ltd. Provides a wide range of Digital Marketing Solutions for all types of Educational Institutes & the Education Sector as a whole. Seven Boats’ CEO, Mr. Debajyoti Banerjee, has said, “The Education Sector is one of the most potential areas for Digital Marketing. We have successfully completed many projects in this domain and helped our clients to tap the unexplored potential areas and get better ROI (Return on Investment).
Some of the services provided by Seven Boats in this education domain are as follows:
1) Search Engine Optimization
2) Search Engine Marketing
3) Social Media Marketing
4) Email Marketing
5) Lead Generation
6) Branding & Corporate Identity
7) Website Development & Maintenance
8) Mobile App Development
9) E-Commerce Development
10) Content Writing & Blogging Services
11) Graphic Designing Services
12) Camera-ready artwork creation services etc.
Few of our clients in Educational Sector / Educational Institutes
- Calcutta Business School
- B P Poddar Institute of Management & Technology
- Chhaya Prakashani
- Swami Vivekananda Institute of Technology
- Arena Multimedia
- Inspiring Education
- Saraswati Online Academy
- YesVidya (Vidya.com Consultancy)
- Study Group
- Academy of Broadcasting
- XL Digi Media
- Excellent Guides
- Oswego Learning
- Graphson technology (SAP Training)
- Shruti (Autism School)
- Indian School of Ethical Hacking (ISOEH)
- United World School of Business
- Globsyn Finishing School
- Sarala Birla University Ranchi
- Arun Nursery School
- Sixth Dimension Learning Canada
- DJEIDI.com Angola
- Siegwald Academy (SSB, NDA Coaching)
- BuyOnlineClasses.com (CA courses)
Digital Marketing Services for Education Sector: School, Colleges & Universities
Digital marketing for the education sector is a specialized field. It requires an understanding of the unique needs of schools, colleges and universities when it comes to promoting their programs and services. At our company, we have a team of experts who understand these needs and can provide digital marketing services that help your school, college or university achieve its goals.
Some of the services we offer include:
Digital Marketing Solutions
– Search engine optimization (SEO)
– Social media marketing
– Email marketing
– Pay per click (PPC) advertising
– Content marketing
Additionally, at Seven Boats we provide the following services –
Keeping up with the latest technological developments can be difficult, but it is possible. Our team offers a Learning Management System (LMS) and e-learning platform that provides students access to resources anywhere at any time–no matter what device or browser they are using! In addition we also provide tools backed by experts so you don’t need technical skills anymore for your coursework – all this plus 24/7 customer service make us rise above others in today’s market.
We are the trusted partner for transforming your knowledge and content into e-learning. Whether you’re starting out, expanding existing programs or looking to transform how teaching goes at every level of an institution – we will help get it done with our 360° learning solutions that target learners by pinpointing strategies based on their needs so they can overcome any obstacle in between themselves.
The online courses need to be interactive and engaging. We will help you outline your course so that it aligns with today’s learners expectations.
We offer a variety of marketing strategies designed to help you acquire potential students. We have refined our approach over the years and now use innovative techniques that engage with your target market right from their start-of course page!
Value Added Programs
To provide your students with a well-rounded education, we have connect with some of the reputed digital content providers such as Google, Facebook, LinkedIn etc.
A virtual learning platform where you can create an online classroom, store data securely and monitor live classes. It’s the perfect solution for managing your students’ progress from anywhere in any country with 24/7 customer service!
The future of education is here. We create an opportunity for our students to interact with the best in their industry by implementing innovative programs like Industry Connect, which gives them access not only learn but also share what they’ve learned from some really cool people!
Our team has the expertise, resources and connections to help you get your students practical exposure in this dynamic market. The most comprehensive placement network for industry professionals A program that connects students with diverse backgrounds into relevant jobs across different sectors. Placement guidance from seasoned recruiters who know what it takes make an impact at any level of company or organization.
We can make your course and program marketing more effective by enhancing the skills in them, syncing up with popular programs that students want to pursue.
Why Hire 7boats
Our clientele has ranked us the best digital marketing agency in Kolkata. Here’s how we can help you in your education sector, other than the impact we talked about earlier:
- Social Media Marketing: To reach students in their comfort zones, interacting and engaging them, instead of hurtling marketing messages at them.
- Search Engine Optimization: To ensure page one ranking of your education brand so that students looking for allied content come across your brand and its content.
- Video Marketing: To engage students through a medium they understand and love.
There are a whole range of other methods at our disposal. Speak to our team for details and get us on-board to take your education brand directly to prospective students.
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Seven Boats Academy is a premier digital marketing institute in India. Seven Boats Academy offers digital marketing online class, digital marketing classroom class in Kolkata , WordPress training & digital marketing workshop for students, professionals & entrepreneurs/organizations. Enroll in our Free SEO course for demo.