India has more than 200 million internet users, ranging from the lower through middle and upper income groups. With a country having a youth-oriented population, real estate is a domain that is always booming. Youngsters are working in high-paying jobs and they want to buy properties near their workplaces. To tap this buyer group, there is no better way than digital marketing. These are upwardly mobile buyer groups that respond better to online marketing than traditional methods of advertising.
According to Assocham, real estate firms across India spend about Rs. 2500 crores per year on advertising and more than 25% of it is in digital marketing channels.
How Online Marketing Agency can Help
There are several ways in which a reputed online marketing agency, like 7boats, can boost your real estate business. Some of them are:
- Customer Engagement: Real estate is a matter of high volumes of money. It goes without saying that people will have serious questions, and a lot of them! Young people have little time to grasp the logistics and legalities. They want quick answers to their questions. This is a unique opportunity for an online marketing service provider to tap with the help of content.
Blogs, web pages and other channels like Quora, will take your real estate business to these customers. Social media marketing will also help in interacting and engaging with potential buyers.
- Online Presence: A digital advertising agency can push up your online presence by showcasing ads on Google search pages, social media and other channels. Ads help to connect quickly with interested users and potential buyers. When would-be buyers search for properties, they will be able to view your ads on their search results.
- Video Marketing: With people having lesser time to read or interact, videos are seriously into the scheme of things, especially in real estate. An internet marketing service provider can develop videos highlighting properties that you want to put up for sale. These videos are published on popular channels like YouTube. Buyers can watch the videos while commuting as well. It is a great way of putting your content and concepts out there.
Why Hire 7boats
7boats is among the best digital marketing agencies in Kolkata, specializing in domains like real estate. Here’s how we can help you:
- Focus on social media engagement on platforms like Facebook, Twitter and Instagram because that is where your buyers are. With photos, infographics and content, we will put out your business for their viewing.
- Develop quality web presence, including interactive and device-friendly web pages. With better content and the use of video marketing, we will reach out to potential buyers. Newsletters and email marketing is also part of our quiver.
- Specialized digital marketers with insight and ideas about the latest trends in digital marketing will work on your project, bringing their wealth of experience and exposure to the task.
Speak to our experts at 7boats and take your real estate business to the next level.