Seven Boats is a leading digital marketing company in Kolkata, India, providing digital marketing services to Real Estate companies such as Usashi Real Estates, Evanie Eco Nest, DN Newtown, DN Homes, Urvan Dumdum (Shri Vriddhi Properties), Avigna Properties & many more.
India has more than 200 million internet users, ranging from the lower through middle and upper income groups. With a country having a youth-oriented population, real estate is a domain that is always booming. Youngsters are working in high-paying jobs and they want to buy properties near their workplaces. To tap this buyer group, there is no better way than digital marketing. These are upwardly mobile buyer groups that respond better to online marketing than traditional methods of advertising.
According to Assocham, real estate firms across India spend about Rs. 2500 crores per year on advertising and more than 25% of it is in digital marketing channels.
How Online Marketing Agency can Help
There are several ways in which a reputed online marketing agency, like 7boats, can boost your real estate business. Some of them are:
Real estate is a matter of high volumes of money. It goes without saying that people will have serious questions, and a lot of them! Young people have little time to grasp the logistics and legalities. They want quick answers to their questions. This is a unique opportunity for an online marketing service provider to tap with the help of content.
Blogs, web pages and other channels like Quora, will take your real estate business to these customers. Social media marketing will also help in interacting and engaging with potential buyers.
A digital advertising agency can push up your online presence by showcasing ads on Google search pages, social media and other channels. Ads help to connect quickly with interested users and potential buyers. When would-be buyers search for properties, they will be able to view your ads on their search results.
With people having lesser time to read or interact, videos are seriously into the scheme of things, especially in real estate. An internet marketing service provider can develop videos highlighting properties that you want to put up for sale. These videos are published on popular channels like YouTube. Buyers can watch the videos while commuting as well. It is a great way of putting your content and concepts out there.
Lead Generation Ads & Email Marketing
For real estate companies the most crucial part is lead generation. Lead generation can be done by Facebook Ads, Google Search Ads, Google Display Ads, Video Ads, LinkedIn Ads, Email marketing with targeted database. Audience Targeting with life events such as marriage, new job, career promotion etc can be done. Profile listing, classifieds, business directory listing, on-page SEO, social promotion, ad network like Taboola, Times Network, NRI HNI audience targeting can be effective.
Why Hire 7boats
7boats is among the best digital marketing agencies in Kolkata, specializing in domains like real estate. Here’s how we can help you:
- Focus on social media engagement on platforms like Facebook, Twitter and Instagram because that is where your buyers are. With photos, infographics and content along with proper response management, we will put out your business for their viewing.
- Develop quality web presence, including interactive and device-friendly web pages. With better content and the use of video marketing, we will reach out to potential buyers. Newsletters and email marketing is also part of our quiver.
- Specialized digital marketers with insight and ideas about the latest trends in digital marketing will work on your project, bringing their wealth of experience and exposure to the task and thus generating more leads.
Speak to our experts at 7boats and take your real estate business to the next level.
Want to learn digital marketing? Seven Boats Academy offers online digital marketing training, digital marketing course in Kolkata & digital marketing workshops for students, professionals & entrepreneurs/organizations.