Gone are the days when you waited for the year-end to predict trends for the upcoming year. Some still do it but it’s quite futile really! Technology is rapidly changing every single day and it makes little sense to talk about trends for so many months ahead. Yet, there are some writings on the wall that you cannot ignore. These SEO factors are some of those writings on the wall for 2019.
Emerging SEO Factors / Google ranking factors
Image SEO: Many are still floundering with it but that’s something that you have to nail this year. A picture tells a thousand stories and that’s what people want: a lot in a single glance. Images can do that. Leverage the power of images through active image SEO. It includes optimizing the images on your website or blog and providing more of them as often as you can. An image at the top of a post often enables the reader to decide if they want to read it or not.
Podcast Production: Embark on a survey to find out if your customers prefer to listen to podcasts instead of reading stuff. Many online platforms are taking the podcast way because that’s where things seem to be headed. With so many online channels available to showcase your podcasts, this is one area which has a lot of potential. If you start off now, you can get some first-mover’s advantage.
Content Focus: According to the updates and tweaks made to Google’s algorithms in 2018, one thing is clear: keywords are not enough to get you ranking. Do you know that in 2018, more than 30% of Google’s search results were delivered by using Google’s Artificial Intelligence and Voice Search? That’s where things are going and this year, you can expect things to be more about AI. Use of relevant keywords doesn’t really matter. Answering the query posed by the user in the search box is all that Google cares about. Content focus should be precise.
With these factors in mind, hopefully you will make better use of SEO in 2019. Wish you the best!