I had written a few times about the need for content amplification on this blog. It was more about the concept of getting influencers in your domain to plug your content. It can be done through the use of retweets or simply sharing your content. Influencers in your field would be people who have a certain following among users in your line of business. When these influencers plug your content, you can be sure of getting some more eyeballs to check your work.
The problem that I am going to discuss here is, how do you get these influencers to share your content? It seems all very nice to say, “Get those influencers!” The trick is, do you know how? For example, if you have a great bit of content or even an infographic, you need to bring it to the notice of influencers. They are not going to find you out!
In this post, I have outlined a few tips to get them board.
Just Ask Them!
This is the most underrated tip of them all! You have a great content on your table. Why hesitate asking the best in your business to share it with others? After all, you believe in your work! If you feel positive that the influencer you approach will be immediately hooked to what you have to show to them, why not do it? Get them to see your content through a tweet or a Facebook nudge. You can glean their email coordinates and send over your work link.
Ask politely. Make the email or social poke worth their time. The influencers who matter place a lot of premium on valuable content. If you can hook them up, even if you are nobody or a minuscule somebody or brand, you are good to go!
Cater to Need
You need to actively follow the posts and tweets of the influencers in your domain. For example, in my area of work, digital marketing, I can follow the gurus on Twitter or Facebook. When I find that they have expressed their interest in a particular kind of content, and I happen to have one on my table right then, I can share it with them instantly.
Suppose, an influential marketing honcho tweets about some aspect of a Google update. I have an excellent infographic depicting it on my blog. I quickly share the link with a mention of the tweet that triggered it off. When the influencer finds a worthy answer to a query they posted online, they are more like to share it on their stream. We both get something out of such an arrangement. Moreover, I get into their zone and who knows, the next time around, when I ask for a plug, I may get it!
Review their Work
A cool way to grab attention of the influencers is to review their work. They blog and tweet often. You can write up something that is a review of what they have published. It can be a little difficult to get into the limelight this way. Two reasons why. One, you tend to be too effusive in praise to get that elusive mention! Two, there are too many reviews out there anyway.
You have to be doubly good to score here. But then, getting these people to share your content was never easy! You need to do something really good, set the bar really high up in order to reach their sight level.
The Final Word
Other than these tips, you can widen your networking goal with tools like FollowerWonk and Little Bird. You can also use an email finding tool like Voila Norbert and Conspire. The idea is to hunt out these influencers and get in touch with them. You should maintain contact and network with them once you get into touching distance.
Amplifying content through influencers is a huge challenge, especially for startups like 7boats. However, a couple of years into your business, when you establish your brand as a credible entity, like we have, you can have influencers interested in being associated with you or your brand. It takes quite a bit of hard work but is well worth it!