You should have noticed how popular online polls are. From a digital marketer’s point of view, these polls tell you the opinion of the potential customers and people in general. For an individual, this is an option to get your voice heard. Polls are an important aspect of social media marketing on Facebook or on Twitter. Instagram is following suit, with a new feature on its Stories platform.
You can use the new feature when you upload your content on the Story section. After you are done, click on the Poll option on the top by adding a sticker. You can design the poll choices as you wish. The questions and the answer options are all open to customization and you can use them as you see fit.
The advantage of Instagram poll is that the results are available for real-time viewing, for your eyes as well as for those who are voting in the polls. For voters, they can see their vote and corresponding change in the results immediately after voting. They can come back later for the result!
You, as a digital marketer, can check out who voted for which option. That will give you a clear picture of what people think about the question you have put up and their answer will reveal what they are thinking of that question. But you need to be careful about tapping into the poll results before 24 hours are up. That is how long a single poll will stay online.
There’s another new feature on Instagram: a new colour picker. You can use it to add colour to your images or add texts in a colour that is suited to the image. This will be useful for images which you want to touch up.