From the use of new algorithms for improved consumer insight to proper scientific detailing, the use of digital marketing has caught up with the billion dollar Indian pharmaceutical industry. The top Pharma and Healthcare companies of the country are getting more involved in the digital marketing trends. Look at your phone and you will find the number of apps and liked social media pages that are linked to the Pharma sector.
The Pharmaceutical giants in India, such as Sun Pharma have already started adopting to the millennial trend and has a mobile app called respitrack. This is for patients who want to ensure their adherence to the treatment schedule. Another Healthcare tool called Knowledge Genie is an app by Abbott Healthcare which is for heart and liver. The point is, there is a rapid adaptation of digital marketing services in the pharmaceutical industry.
The moment we speak about digital marketing, concepts of SEO, Google ads, web Analytics come into picture and if you are wondering how these can be conglomerated in a pharma sector, you have come to the right place. The digital age has seen many doctors using the technology in their favor.
In a very simple instance, the medical representatives can contact their doctors easily to schedule appointment for their sales; similarly, the patients can also book for a doctor or hospital appointment through online. The technological foray has huge potential and when the companies will be deploying the potential in the right manner it can transform the business altogether.
Focus on building proper digital culture
Apart from concentrating on just the apps, a proper digital marketing strategy in the pharmaceutical industry is much beyond that. To have a holistic approach in inculcating the digital trends, you need to have the experts of a SEO for Healthcare and Pharma sector in India. Irrespective of the city you are in, the top digital marketers can help you get the right channels through Facebook marketing or linkedin marketing and others.
What changes did digital marketing bring to the pharmaceutical industry
- Transparency in the medical products and procedures
- More involvement from the patients in their treatment and aftercare procedure
- 24/7 virtual care available through the multiple touch points
- Enhanced research and development with AI based platforms
How can social media affect the pharmaceutical industry?
Considering the digital marketing in Healthcare and Pharma sector you need to get in touch with the top SEO for Healthcare and Pharma sector in Kolkata. The experts can also work for social media marketing in Kolkata and help you get the right local search results.
Social media has virtually infiltrated almost every aspect of an individual’s digital life. The patients and doctors are no different. Apart from serving as a major source of information, it allows interaction and is a perfect conduit for the companies to connect with their people. Crafting a customer experience after providing a service is not just Limited for an FMCG or retail sector. Think about the top medical brands of India and how the customer service of these companies have changed over the years.
The younger generations are increasingly moving towards a social media platform and if these pharmaceutical giants are not updated with their content on these prevalent channels, will be missing out on a lot. It is important to develop the right content marketing strategies that can merge with the objective and the need of the overall purpose. It would be difficult to survive the competition and overall integration of content marketing and social media can help to create a value of the brand.
Looking at the evolution of social storytelling, brands should also consider influencer marketing to tap the potential market.
Is social media the only thing?
The answer is clearly no. There is an evident online competition and by remaining complaint to the medical industry every brand can run strategies to stand out from their competitors to reach out to the potential customers. Pay per click (PPC) is another exciting digital marketing strategy.
It is one of the most effective ways that can help you on getting qualified traffic but you will need a PPC strategist to carry out the work. The experts of PPC service for health and Pharma sector would bid on the most effective keyword that they think can add quality to your click through rate. They will understand the differences of long tail and short tail keywords and tailor your ads according to the search intent.
The reason the brands are getting inclined towards Google ads is because it is budget friendly because of its pay-for-performance model. Also because of its extremely targeted approach, you can customise the campaigns based on your local search.
For instance, if you are looking for your clients in Kolkata and its adjoining areas a proper tailored digital marketing campaign will provide you platform to reach to the targeted audience instead of chasing the goose. Last but not the least, these advertisements offer simple web analytics that can be understood in how to implement the next step so that it becomes effective
What the Pharma and Healthcare industries need to do?
While the implementation of digital marketing can definitely transform a brand value, it is very important that you have the right steps that can help promote, engage and grow your brand. Make sure that you have the digital influence on this industry rightly because it is directly related to the well-being of a person. As a responsible digital marketer, the following steps are very important to start with –
- Create value driven content
- Emphasize on the use of augmented and virtual reality
- Use proper SEO to improve the organic search rankings
- Consider the importance of PPC campaign
- Email marketing can be explored
The idea is to have a detailed marketing plan that should help to raise awareness by considering the various marketing channels and KPIs rightly. Understanding how to leverage data power insights and the related solutions can help the pharma Industry in India to take a leap further.
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