You are aware of how netizens rely on reviews these days. Each given day, there are so many posts on your own social media page asking for recommendations about sundry things, including places to stay during vacations. These queries are often unanswered because of usable information. The hotel industry can tie up with an online marketing agency in rising up to the challenge of providing for this information gap. In the process, they will reach out to potential customers and expand their business.
Seven Boats is a premier digital marketing company in Kolkata India, providing result driven digital marketing services to hotels, travel agencies, hospitality & tourism industries. A few of our clients include Cocoon Luxiry Business Hotel Dhanbad, AVR Group of Hotels, Hotel Coral Digha, Hotel Santiniketan Digha, Hotel Larica Inn Puri, Hotel City Centre Agartala & many more.
How Digital Marketers Help in promoting your hotels, travel or tourism business
With more people relying on online hotel booking before they visit places, there is a growing demand for digital marketers in this arena. There are numerous ways in which an internet marketing service provider can help your hotel business. Some of them are:
Potential customers can book hotels through a website. People don’t like heading out to brick-mortar travel agencies to book hotels anymore. Instead, they like to book hotels through a few clicks, picking up rooms of their choice and budget. An online marketing service provider will promote your website and make it accessible to people who are looking to book hotels. By increasing your hotel’s presence on search engines, people will come across your website easily.
Social Media Campaigns
Most of your potential customers are now on social media, that is something you know well. What you are not so sure about is how you can tap them for your business. That is something that an internet marketing service provider can do for you. With targeted advertising, social engagement and interaction, these marketers will connect with your clientele directly, cutting out all intermediaries. They will respond to customer queries and reservations and provide the required information.
Related reading: Social Media Marketing Services
More often than not, your customers out there online are not aware of what they are actually looking for! You have to create and satisfy the demand for your hotels. Through smart content marketing, you have to put out information that will hook the customers into considering a holiday at your hotels. Content marketing teams create and disseminate content in the written form and through videos. This brings up your hotels to the attention of the potential customers.
Related reading: Content Marketing Guide
Few sales and marketing strategies for hotels
- Invest in paid advertising such as Google Search ads, Facebook lead ads
- Create flexible booking, re-scheduling & cancellation policies as well as value added services
- Create a robust online customer care experience so that people can reach you online easily
- Focus more on Local SEO & Google map promotion
- Focus on bulk email marketing & whatsapp communication.
The best digital marketing agency will give you a much higher return on investment (ROI) than other forms of marketing that happen offline.
Why Hire 7boats
There are so many reasons why 7boats is ideal as your digital marketing partner. Here are some pointers why:
- Experienced digital marketers plan and develop online marketing strategies to overcome competition in your arena of business
- Skilled marketers conversant in the latest tools and trends of digital marketing to help your business take the big leap ahead
- Proficiency in using social media platforms to create a buzz about your hotel business by forming groups, activities, polls and the like, including direct customer interactions
- Establish dominance in search engine results to ensure that interested customers find you easily
Dial 7boats for a digital marketing partner that will help your business take the next big step.
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Seven Boats Academy is a premier digital marketing institute in India. Seven Boats Academy offers digital marketing online class, digital marketing classroom class in Kolkata , WordPress training & digital marketing workshop for students, professionals & entrepreneurs/organizations. Enroll in our Free SEO course for demo.