In one of our last posts, we discussed a few tips to create impressive Facebook ads to attract potential clients. But before you start implementing those tips, have you ever wondered why should you invest in Facebook ads in the very first place? The answer is simple – Facebook is future of advertising. I know it’s a bold statement; nevertheless, it is true. The trend says anything that is new and has the potential to create the buzz will attract the people. Remember when banner ads were first invented in 1994 by Wired.com! Their click-through rate initially was 78%. Though their click-through rate has now dropped to an average of 0.2%, this form of advertising ruled the market for quite some time. Thus, we can safely bet that Facebook ads too will be dominating the market in future.
Moreover, Facebook has the data. All they need is to build the analytics to leverage the power of social advertising. And if you see the statistic, you can understand what I mean. Since last year, Facebook advertising rates have increased to 41%. This is amazing, especially when Facebook started showing more advertisements per page the prices should have decreased. Rather, the prices of Facebook ads managed to increase.
In United States, the average cost per click of Facebook ads has also increased by 20%. However, the click through rate in USA decreased by 8%. This doesn’t mean that Facebook advertising has become less of a viable platform in USA. The ad platform of this social networking site comes with a unique feature of detailed targeting, which is too good to stay away from when it comes to framing your digital marketing campaign.
In fact, Facebook ads opened new opportunities for local advertising. Many small-scale businesses and marketers have been successfully driving leads with the help of this method of advertising. Small businesses can actually use this to generate local leads. Another reason to invest in Facebook ads is its current membership. At present, Facebook has more than 150 million, which is likely to increase in the near future. Besides, statistics says, the fastest growing demographics of this social media are over the age of 25. Thus, your Facebook ads are likely to target more than the college crowd. The non-US markets too can focus on Facebook. In fact, non-US based Facebook members are one of the fastest growing sectors. Thus, international businesses can enjoy less saturated as well as cheaper foreign clicks.
However, advertisers need to think out-of-the-box since Facebook is more likely to become inundated with advertisements in the future.