Let’s face it: the popularity of a brand will definitely have an effect on its fan following on Facebook, or Twitter for that matter. There are brands that are so immensely popular offline that their online social media pages get appreciative nods from consumers all the time. Their social media work is easier than hitting the online zone with a fresh, new brand. That does not mean that you will rule out the lessons that you can pick up from these big brands and how they handle their online social media affairs. Here are some important takeaways for you:
- Brand is a Lifestyle: If you are interested in merely selling a product or service, you will be in for a rude shock on the social media scene, especially Facebook. Who wants to buy a particular brand of chewing gum where there are so many other alternatives for them to pick from? The aim must be to ‘sell’ the unique, awesome feeling one gets when chewing on your brand of gum! Make the Facebook users feel that their life’s troubles will be washed away and replaced by a cool swagger, you will find your chewing gum flying off the shelves.
- Something for Nothing: This one advertising mantra is age-old but retains its original verve. No consumer can resist getting something out of nothing. In the social media context, where your aim is to infiltrate into every possible small network of Facebook users, you need personal recommendation. You also need your trusted followers and brand users to double up as your brand ambassadors. They will only that for you when you offer something in return. Prepare a bouquet of giveaways for small services rendered to bolster your brand name: encourage people to follow your page, participate in discussions or take part in online polls.
- Events are Everything: Events encourage participation and that, in turn, brings more people into your Facebook arena. Brands have to organize events and occasions where fans and followers come together to do something cool and worth their time. You need to blow up these events on Facebook. Non-participants must feel that they missed out on a life-changing event by not signing up for your event! This will push them into signing up the next time around and also bring their own coterie to the ring.