Digital Marketing has become one of the biggest weapons for branding, promotion and revenue generation for all sort of business. 2014 has been a year where this mantra of Digital Marketing has gained momentum. So when it’s just a month for the New Year to begin, let’s discuss the prospects of Digital Marketing in 2015.
According to new figures released by Gartner, all the organizations are going to increase their budget allocation on digital marketing in 2015. Recent survey taken by Gartner, explains that 51 percent of organizations intends to increase digital marketing budgets by next year. The growth rate is expected to be on an average of 17 percent for 2015.
Another notable development in digital marketing strategy by 2015 will be extensive emphasize on customer experience technology. This process will help advertisers to target the customers with relevant advertisement. It is due to this technology, that we tend to see relevant advertisement in facebook.
According to forbes another brownie point into digital marketing’s kitty will be the requirement of mobile optimization of all the online content by 2015.It is expected that the second half of 2015, is going to be a year where maximum companies will work for development of a mobile responsive website, mobile advertisement, and specific content separately developed for mobile website users. Business houses will also start to realize the importance of having a separate social media strategy for smart phone users.
It is very evident that branding and promotion of products and services in social media has been very popular recently. Now a day’s social media has become such a strong platform that it can make or break the fortune of any business. Social media like paid social ads are the ways for increasing popularity and goodwill of a product. The budget for branding and marketing that is assigned to social media will increase to 13.2% as compared to 9.4%in 2014. For an example, Twitter’s latest advertising options, where payment made for specific actions like, application downloads web- clicks and email opts, will influence small to mid-sized businesses to invest in these objective-based promotions. So this is another aspect where digital marketing has to focus in the coming year.
In 2015 content and context
will be the key feature of digital marketing campaign. Google is refining its process to co-relate content and context. Accordingly in-depth content and long tail content will get preference in content marketing. This will happen as longer and more value enriched content, will help companies to upgrade their digital ranking and user search potential.
To conclude, we can say that coming year many more businesses will depend on digital marketing strategy to reach their target audience and be a part of digital kingdom.