There is little point in having a strong number of Facebook ‘Likes’ or members in your Facebook group unless you can mobilize them towards sales. The very idea to have a Facebook page for your online business is to make sure that can capitalize on the social media networking scene. However, it is noted with disappointment that business firms are not able to reap the benefits of having a ton of people on their social networks. Here are some easy steps to make better use of your Facebook presence:
- Update regularly but not too often. There is a fine balance between how many updates or posts you can put up on your Facebook page without annoying your contacts. On the other hand, you have to be careful about not leaving too much of time between posts: that way your contacts will forget about your brand! Strike a regular balance depending upon the message that you want to put across.
- The second key is to post relevant updates and news items. Do not promote your products or services randomly. Be judicious in selecting your marketing message and then promote them on as many channels as you can. Your Facebook platform must be an assortment of updates that make sense. Steer clear of gimmicks and hard-selling. That will upset your ‘friends’ and repel them from being associated with your brand on Facebook.
- Study the mood of your Facebook ‘friends’. Check up statistical data through the use of Facebook Insights. Learn the way in which your social networks are using your page and pick up the trends fast. By reading into statistics, you will be able to understand what kind of posts your users are responding to and what is keeping them passive. Play to your strengths by using these lessons when you post next.
- Make optimum use of your ‘About’ section that Facebook pages provide. Write pithy, lucid lines about your organization, your goal and objectives. Let your users know what you are looking for and what you can do for them. Plug in email ids, websites or even business phone numbers for instant connects. You can also make of this section to talk about your USP or provide links to other social networking presences that your brand has online.