Every internet marketer and their mother are actively into social media! In fact, social media is like a fad these days, with every online marketer in the book claiming to be experts in social media marketing. However, the going is not so easy on the social media circuit. That is primarily because the social media users are very wary and intolerant about internet marketers hijacking their personal space. But, if you can manage your social media profiles well, it can be a very handy tool in your internet marketing oeuvre.
Let us now look at some social media methods that you should never apply for your internet marketing promotions. The first basic mistake that internet marketers do is going all out on Facebook. There is no denying that Facebook is very popular among online users, with more than 70% of them having Facebook profiles. The key is to understand that Facebook is not everything in the world of social media networking. For professionals, LinkedIn is a bigger deal and for the cool kids on the block, Vine is their poison. So, you have to decide on your social media platform depending upon your target audience.
Another major mistake that online marketers commit on the social media scene is to branch out on all the major networks at the same time. When you end up having profiles on Twitter, Google Plus, Facebook and all the other variants of social media, you end up diluting your effort to engage users. It is a tough ask anyway to keep people hooked to discussions, threads and conversations. If there are so many profiles to handle, your team will be up against a tough ask to cover such a large territory every single day.
The third big mistake on social media is being anything but social! Yes, there are a ton of internet marketers out there who are simply interested in showcasing their products and services. They have scant regard for online users and their preferences. No one wants to be at the receiving end of a marketing blitz that they did not ask for. That is exactly what social media marketers end up doing! Let the engagement bit be about the users and less about your brand, products and services. Generate the interest about your brand first, then suggest links to your web pages. That is the way to do it right!