It is a known grouse in every SEO team that they do not have enough content to feed their online machinery. There is no denying the fact that quality content is far cry in the world of hasty deadlines and against-the-deadline writing. Not just in the domain of content writing, but in the entire content department, including images and videos, there is a serious dearth of quality material. The creative department is never able to pull up their socks enough to work it out.
The solution to this pressing problem is the need to recycle content. If you have quality content material at your disposal, like an archivist, you have to ensure that you keep its imprint so that replicating the quality of the content is easier for future use. Here are some effective ways in which you can recycle quality content for your SEO team:
Working with Images: Images can speak a thousand words, yes, and when you alter keynote images and put up a similar show, those thousand words are replaced by another thousand! For example, if you have a successful banner ad that pays dividends to your SEO team, changing a picture here and there will suffice to use its success in similar banners across your online front. You can use the new ads for even different products!
The Donut Theory: Donuts are ad spaces within a video that can be filled up with images or texts. In other words, you can use different texts or pictures as donuts in videos, even white papers and e-books. The idea is to use the exterior and change the internal message core. The donut theory will help you develop numerous SEO spots without straining your budget or other resources.
The Template Theory: Templates, as you know, are frameworks that are customized according to different messages while keeping their exterior quite similar. No matter what kind of content you are creating, for blog posts, case study material or simple web landing pages, file away the template in your archive. Keep this archive accessible to all the team members. Use this template to create more content pages effectively and within prescribed time frames. Make a few changes here and there and you will find that you can use these archived templates in a whole host of places.