It is an obsolete thought to look upon the word audit only fit for number crunching and hardcore business statistics. Audits can be carried out for your content as well. Just like in an audit conducted on your business ledgers, the idea of the content audit is to figure out how much you have achieved by writing a particular blog post or web page. There are so many metrics available online that can tell you the reach and impact of your content if you have the heart to follow those roadmaps. In this post, we will take a closer look at how to audit your web content.
To begin with, take stock of all the web content that you are publishing, starting now. Keep track of the articles being published on online submission sites, blog posts being put up in your own blog or as guest posts on other blogs and also additional web pages that you are adding to your existing number on the website. For each web content page that you put out, you need to know how much they have worked, if at all. A quick look at the bounce rates, the page views, the average time spent on each page and several other statistics will tell you if readers actually read your page.
A study of the clicks on anchor texts provided in the content and the number of social media shares are other metrics to measure the success or otherwise of a content page. A content that is shared more on Twitter or Facebook is definitely a bigger success in terms of impact than another article which you think was better written. You don’t get to judge here, just analyze the available data. Armed with the statistics, you will be in a better position to take a call on what kind of posts work for your business and the topics that you want to cover. Other than these audits, asking people to come up with ideas or vote online about topics that they want to read will keep your content juices flowing.
The content audit will help you in taking the right content marketing decisions. In this age of stiff competition in the content domain, you have to cater to tastes or fade into oblivion.