Local businesses have every reason to get excited about the rise of the social media phenomenon. All these months, social media found takers only among larger, more established brands. The reason is that social media users paid attention to brands online only if they have a strong presence offline. Now, that same line of thinking is going to help smaller businesses working only in local pockets. According to research, 63% of consumers in USA nodded in the affirmative about buying from local businesses if they found these companies on social media networks.
Why is that so? The presence of local businesses in the social media platforms like Twitter, particularly Facebook, established their credentials in a way. Consumers wary of buying something from an unknown brand or company found considerable solace in the fact that the company has a social media page. There are other consumers as well on the Facebook page in the form of friends and on Twitter as followers. They act as an added assurance for potential consumers! They feel safe that they are buying from an authentic seller.
Another reason why local businesses need social media presence is that these platforms help to tap into the local market. There is no better place to find what local consumers are looking for other than on social media networks. You can push your products and services on these networking sites by creating business pages. Engage with the local buyers and you will be able to make better use of your online marketing resources. Because you have a social media page with tangible contacts and addresses, you will be able to make a better sales pitch than a business based thousands of miles away.
The presence of companies on social media is now an issue of trust as well. A couple of years back, you were not willing to buy anything from an online company that did not have a website. The same can be said about companies without social media networks. In the local domain, word of mouth publicity is another integral aspect of getting business. You can create that positive buzz about your brand or company on the local scene only if you have a social media presence. Mobilize your friends and followers and you will have people talking about your business in no time!