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Once the student develops the basic understanding of search engine optimization, we introduce them to the advanced level of SEO functionalities. By the time students have already gained a deep understanding of SEO concept & Fundamentals, Keyword Research, using audit tools, identifying proper format of using description, title, alt tags, Keyword Proximity, Keyword consistency, Keyword Density, internal, External Link etc. This chapter deals with more advanced SEO topics. So to start with, the topics that would be covered are search snippet. The necessity of rich snippet & structured data. Another important aspect that is covered in this chapter is the correct process of using Robots.txt/ Meta Robot tag. & sitemap.

 

So by this time a student has understood the way in which an SEO professional should think & execute the process. Now the next crucial things that is covered in this portion of chapter would be  301 redirect & canonical, Open Graph, Google Local & Local SEO. To further proceed with the RSS Feed, Page Cache & Mobile Responsiveness, 404 Broken Checker, Boiler Plate Content are explained to develop even more detailed knowledge on this subject.

 

In this present scenario, the popularity of Ecommerce sites have reached new height. So Ecommerce SEO is also a very relevant topic. So now as a student have understood the overall concept, so it is very important to make them aware about the SEO Do & Don’t (Whitehat vs Blackhat), SEO Glossary.

 

So these are the things with are mostly covered under the Advanced SEO segment of the Digital Marketing Training. This portion has huge significance in the overall Digital Marketing Operation.

 

So to sum up , the main points that are covered under this chapter are:-

  • Search Snippet, Rich Snippet & structured data.
  • Robots.txt/ Meta Robot tag. & sitemap.
  • SEO Audit & tools
  • 301 redirect & canonical
  • Ecommerce SEO.
  • SEO Do & Don’t (Whitehat vs Blackhat)

 

So basic benefits of learning SEO:-

  • Now you are all set to work as an SEO Professional
  • Now you can Execute tests, identify trends and insights & make proper competitor analysis.
  • You can optimize the home page, landing pages from SEO perspective
  • Make proper link building strategy
  • You can easily Recommend changes on layout, content,links etc to optimize the website.

Course Curriculum

Introduction to SEO/SXO
SEO 00:15:00
SEO is officially the acronym for Search Engine Optimization. It is the process by which online brands and information centers ensure that their websites are visible to users, who search in search engines like Google with some words. These words are known as keywords or key phrases.
How Search Engines read a website? 00:25:00
There is a distinct difference between how a human user looks at a website and how search engine crawlers see it. While human users find visuals like pictures and animation videos eye-grabbing, these mean little to search engine crawlers.
Latent Semantic Indexing 00:20:00
On a skeletal level, LSI checks for synonyms in your content that match with the title and Meta description of your web page.
Anatomy of a SERP 00:40:00
When a user keys in some words in a search box, the search engine throws up some results corresponding to those words. The words used, as you know, are called keywords. The page on which these search results are displayed is known as Search Engine Result Page or SERP.
Google Ranking Factors 01:30:00
There are a number of factors that influence the ranking parameters of Google. We can broadly classify them into two segments: on-page and off-page.
Keyword Research 00:45:00
Keyword research is the backbone of every SEO initiative. Getting hold of the right set of keywords can take your website to the dizzying heights of success
Competition Analysis 00:35:00
In the field of SEO, competition plays a vital role in deciding the strategy and future plans of your own team
On-page SEO Factors 00:45:00
The SEO of your website depends equally on the on-page and off-page factors. On-page factors are those aspects of SEO which are visible on the surface of the website.
On-page SEO Fundamentals
SEO Title Tags 00:15:00
The use of title tags enhances the SEO optimization of a web page. You can find title tags at the top of the internet browser page that you are using. Title tags carry out two functions, validating its name. As a title, it gives every user an idea about the content of the web page. As a tag, it gives search engine crawlers an idea about the content of the web page.
Meta Description 00:15:00
When online users search for something online, be it on Google or any other search engine, they find some results listed on their screen. Along with each result, there is a one or two line description of the web page listed. This description is usually the reason why an online user clicks on the web link provided and visits that page.
Meta Keywords 00:15:00
Meta keywords are found on the HTML version of a web page. They are comma-separated keywords that are relevant to the content of that particular web page. It must be mentioned at the very start that meta keywords are not that important in the context of SEO on Google. However, meta keywords still hold importance and relevance in other search engines like Yahoo, Bing and Ask. Meta keywords are like an embellishment that you add to your web page to stay ahead of the competition curve.
SEO Permalink Structure 00:15:00
The URL that you find in your browser tab for a particular web page is often its permalink. Permalink is a joined word comprising ‘permanent’ and ‘link’ or a web link that is permanent and does not change under any circumstances. Permalinks are necessary to ensure that the address of a page is not variable.
Breadcrumbs & SILO Content Structure 00:30:00
They are directions to ascertain the present location of the user in the context of the website, with the home page as the starting point. SILO Structure stands for the hierarchy of web pages within a website
Heading Tags – H1, H2, H3, H4, H5, H6 00:10:00
Learn about SEO heading tags - H1 to H6. How to rightly use them in your page content.
Image ALT Tags FREE 00:15:00
Did you know that the beautiful images on the website are worth nothing to search engine crawlers? Human users may see the images but for the search engine crawlers, it is just a blank area on the page. The smart way would be to optimize this seemingly blank area to the search engines. It can be done through image ALT tags.
Keyword Proximity 00:15:00
For example, 7boats.com is a digital marketing company. The words ‘digital’, ‘marketing’ and ‘company’ are three different keywords while the phrase ‘digital marketing company’ is a key phrase. Keyword proximity is the yardstick of how close your keywords and key phrases are to each other.
Keyword Density & Consistency 00:25:00
To put is very simply, the keyword density of your content page is the percentage of the number of keywords as opposed to the total number of words on the page. For example, if your keyword appears 2 times in a content page worth 100 words, your keyword density is 2%.
SEO Content writing style 00:10:00
Learn about SEO content writing styles
Contextual Internal & External Links 00:25:00
Internet marketers should make use of anchor texts in order to get online users to click on links and visit different web pages
On-page SEO for a Self-Hosted WordPress Web page 00:35:00
Step by step guide how to do on-page SEO for a self hosted wordpress website's page.
How to write SEO meta tags for non wordpress websites (HTML/PHP) 00:10:00
Advanced SEO
301 Permanent Redirect and Canonical Tags 00:30:00
Consider the example of two URLs: http://7boats.com and http://www.7boats.com. To an online user, both web addresses might mean the same. But they are not! To the search engines and from the SEO perspective, these are different from one another.
Sitemap 00:20:00
Sitemaps do not just help your online visitors to find what they are looking for; it is also beneficial to search engine crawlers to index your web pages on the SERPs. Having a well-drafted and crafted sitemap will also help your web content team to build up web pages according to the blueprint of the sitemap.
Robots.txt and Meta Robot 00:25:00
The search engine crawlers or spiders that visit your website need instructions from your end to crawl and index your website. These instructions direct the crawlers in the right direction, as per your convenience. These set of instructions are listed as robots.txt.
Text to HTML Ratio 00:15:00
In a website, there is the back end and the front end. The back end is the coding section of the website and the front end is what is visible on the web page. The coding section is usually HTML. There is a ratio that needs to be maintained between the text on the web page and the HTML coding corresponding to the same page. That is the text to HTML ratio
Geo Tagging FREE 00:10:00
With the help of geo tagging, websites can offer users location-specific information like office address, nearest available stores, etc. Geo tagging is done by code automatically generated from geo-tag.de.
404-Error – Broken Links 00:15:00
The 404-error message is called so because when the web servers do not find a web page, it sends an error code of 404.
Page Caching & Page Speed 00:15:00
Page caching & page speed concept
RSS Feed 00:20:00
RSS or Really Simple Syndication feed is like the telegram of the online world! With the help of RSS feed, online users can subscribe for content updates on their favorite websites or blogs. The idea of RSS feed is to ensure that interested audiences are always kept in the loop and are engaged with content alerts, etc.
Open Graph 00:15:00
Very simply put, Open Graph is a tool on Facebook to share a webpage’s content summary through a thumbnail image and 2 or 3 lines of descriptive text.
Rich Snippets 00:20:00
Rich snippets are interesting tidbits of data and information that the webmaster provides to arrest the attention of the user. It can be in the form of reviews, ratings, snaps of the author, etc.
Mobile Responsiveness 00:07:00
Mobile responsiveness & mobile friendly checker tool
Boilerplate Content & Cornerstone content 00:10:00
Learn more about what is called a boiler-plate content and corner-stone content.
Various SEO Audit Tools 00:30:00
Various SEO audit tools
SEO Glossary 00:30:00
A Complete Glossary of Essential SEO Jargon
Off-page SEO
Types of Links 00:20:00
The stronger the linking network of a website, the more pronounced is its presence online. Search engine algorithms place a lot of value on how robust a linking network is and ranks a website accordingly.
NoFollow, DoFollow Links and PageRank 00:35:00
A website that is closely linked to other associated and relevant websites will have more credibility in the eyes, or rather algorithms, of Google
Anchor Text and Natural Link Profile 00:25:00
To put it simply, anchor text is the set of words or phrases on which a hyperlink is embedded. It can be a keyword or simply a phrase that links to a relevant and pertinent page.
Link Pyramid & Link Wheel 00:10:00
Learn what is link pyramid and link wheel
Link Building Best Practices, PA and DA 00:20:00
As obvious from discussions about link building, it is a major tool for an SEO professional. However, just like any other digital marketing weapon, link building also comes with some best practices and guidelines. These are necessary to stay in the good books of Google and ensure that spammers do not have a field day online. The motto of effective link building centers around three keywords: quality, relevance and freshness.
How to Find Relevant Sites for Backlinks 01:00:00
Google pays a lot of attention and credibility on a web page that has backlinks. Such web pages get additional benefit during SERP indexing. However, the catch is that these backlinks must be relevant to the information on the web page it leads to.
FFA / MFA Sites 00:10:00
FFA stands for Free For All. These are websites that have a list of websites that are open to advertising online. MFA stands for Made for Adsense.
SEO Don’ts (Black-hat Techniques) 00:20:00
SEO is one field where the bad can mix in seamlessly with the good. That is, of course, to a certain extent. In the modern day SEO, search engines are coming up with sophisticated tools and algorithms to quickly detect SEO efforts that are playing in dangerous waters. The websites are likely to be hauled up and penalized.
Starter Guide for SEO by Google 02:00:00
SEO starter guide book by Google
SEO for beginners Handbook by SEJ 02:00:00
SEO for beginners Handbook by SEJ
Google Search Console
Google Webmaster Tools (GWT) or Search Console 01:30:00
To make more sense of the data and statistics about a website, Google has designed and developed Google Webmaster Tools. This is a toolbox for the webmasters of websites. They can get all the information they want about a website
Local SEO
Google Local SEO & Map Listing 00:15:00
Google local SEO, Local Search & Map listing
Evaluation Test
SEO Quiz 00:30:00

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  1. Linda WalkerFebruary 5, 2014 at 2:07 pm

    Good Course

    4

    Nice Course Ciriculum

  2. Linda WalkerFebruary 5, 2014 at 2:12 pm

    Awesome course by Seven Boats

    5

    Mind blowing course…!!

  3. Donald GraciaFebruary 5, 2014 at 2:55 pm

    Nice

    5

    The instructor was very keen on hearing student questions.

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