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In this generation of smartphones, it is almost imperative to excel in the concept of Mobile App Marketing for every digital marketer. Every day there is a new mobile app being launched in the market. So to stay in the competition and make sure that your mobile is getting due visibility and user base, you have to understand how to market that properly.

So this 11th chapter starts with the definition and overview of of mobile app marketing. After that we would explain the functionality of google playstore, WP and itune. So the next thing that would be explained is app store optimization. We would further share the scope of App Development Tool like Andromo in this chapter.

So after covering the theoretical aspects, you would be able to understand the topic further with practical training on Mobile App Marketing with Andromo.

So the main topics covered in this chapter are:-

  1. Definition and overview
  2. Google Play store /WP/ itune
  3. ASO( App Store Optimization)
  4. App Development Tool(Andromo etc)
  5. Practical {Andromo}

After completion of this chapter you can develop the digital marketing plan for effective mobile app marketing. Assure positive growth in user base, through optimization of mobile app and effective usage of mobile app development tool.

Course Curriculum

Mobile Apps & ASO
Mobile App Marketing & ASO 00:20:00
Mobile apps are the next big digital marketing platform. More ecommerce ventures are realizing that mobile apps present a better marketing platform for products and services than even websites. Roughly speaking, the use of mobile apps to promote and sell products and services is called mobile app marketing.
Mobile app development tools 00:25:00
It is not possible for smaller brands and startups to invest heavily in developing mobile apps. To facilitate the designing and development of mobile apps, there are a number of free tools and platforms available online. These tools work mainly in the cloud-based system, enabling app developers to work online and not be worried about having too much of technical knowledge or knowhow.

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    Instructor is good in handling queries.

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