Google Adwords Training Course
Learn Pay per click PPC advertising. Learn Google adwords and become Google adwords certified professional. Google Adwords training course, Online mode and classroom in Kolkata. PPC/CPC, eCPC, CPA, CPV, CPM ads. Retargeting/Remarketing, Ecommerce/Shopping ads, Search ads, Display ads, Gmail ads, HTML5 Ads, Mobile ads, Video ads, Bidding strategies, Overdelivery, Budget & audience targeting, Dynamic Ads, Call Ads & more. Join today and become a Google adwords specialist with live case studies & projects.
The fifth chapter is based on the significance, planning and execution of pay per click and Google Adwords. After completing this chapter you would be able to operate the paid ad campaign.
Before getting into the details of the chapter, we familiarise the student with the basic concept of PPC & Adwords. So to start with the updated definition of PPC, CPC, PPA, CPA are explained to the students.
We have usually seen that students take great interest in understanding the bidding process. The concepts of manual bidding, automatic bidding and flexible bidding are covered under this course. Then we shall show you the various types of ads & the search or display network is also explained in this chapter. Various types of ads like, image/display, shopping, video, mobile and dynamic ads are explained with examples.
The steps of adwords are explained with practical examples like camping, ad groups, ad copy. How to choose keywords and the difference between keywords like Broad, Phrase, Exact, Negative are explained.Then the next steps of this process are, making ad extension, automation rule, quality score, policy, Image Ad Types .
Google Adwords & Analytics are very crucial for a person who wants to work in Digital Marketing Field. It is very necessary for a an Internet marketing Professional to know about this topics in details to get a leverage in the career front.
So once you have learnt these techniques the final part of this chapter would deal with the Conversion Tracking, Remarketing & Other Media Buying Techniques.
A brief about the topics covered in this chapter:-
- Definition PPC/CPC & PPA/CPA, Google Adwords
- Concept of Bidding
- Analytics & Adwords.
- Conversion Tracking, Remarketing
- Other Media Buying Techniques.
After completing this chapter you would be able to:-
Manage and optimize PPC campaign. Create & manage Ad Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research, etc. Can Help to create & implement PPC strategies like keyword research and analysis and also prepare performance reports with suggestions.
Course Curriculum
| Google Adwords | |||
| Adwords Concept Pointers | 00:30:00 | ||
| What is Adwords | 00:10:00 | ||
| Learn more about Google adwords | |||
| Definition of PPC/CPC & PPA/CPA, Enhanced CPC | 00:25:00 | ||
| PPC or Pay per Click is an advertising channel that is used to bring in traffic to a website. These online visitors have the potential to convert into consumers. The PPC model works in tandem with Google AdWords, the online advertising wing of Google. With PPC, business owners are able to bid for keywords that their target consumers are using to search on search engines. | |||
| Types of Ad Networks: Search, Display, Shopping, Video, Mobile | 00:25:00 | ||
| To kick start an online advertising campaign, you have to choose a campaign type and subtype. The campaign type will determine where your advertisement is going to appear on Google’s network. The subtype will decide the settings of the ad and other options on the table. The use of these choices will enable you to customize your online ads to target specific consumer groups and leverage maximum benefit from them. | |||
| Image Ad Types | 00:07:00 | ||
| Type of various image ads in adwords | |||
| Bidding | 00:25:00 | ||
| Concept of bidding and various bidding strategies. | |||
| Quality Score | 00:20:00 | ||
| Google AdWords measures the relevancy and usefulness of an ad and its landing page through a Quality Score on a 10-point scale. Measured on a scale of 1 to 10, AdWords tells you how relevant your ad is for a customer who is looking for a product or service related to the keyword(s) used in the ad. It is possible for you to measure the Quality Score of any keyword that you use. | |||
| Adwords Keywords | 00:25:00 | ||
| Types of adwords keywords. | |||
| Broad Match Modifier | 00:10:00 | ||
| What is broad match modifier and how to set it up? | |||
| Ad Group & Ad Copy | 00:25:00 | ||
| An ad copy has the same functions online as it has offline. Its job is to highlight the USP of a brand and inform viewers about features, offers and promotional material, etc. The basic requirement of an ad copy is that it should be eye-catching and attractive. People must feel enticed to read the ad and make a click. Moreover, the ad copy must be relevant and specific. | |||
| Ad Extension | 00:20:00 | ||
| an ad extension is additional information provided on an ad copy by the digital marketer. This additional information can be in the form of a phone number, email id or other coordinates. | |||
| Remarketing | 00:25:00 | ||
| Simply put, remarketing is trying to engage a potential buyer again after your first attempt failed to yield results for whatever reason. Remarketing will help you to reach across to online visitors who have visited your website or downloaded and used an app. | |||
| Automation Rules | 00:15:00 | ||
| Dimensions | 00:20:00 | ||
| The Dimensions tab in Google AdWords helps to bring all the different dimensions of an ad campaign on a single interface. AdWords subscribers can quickly check through all the data on various viewpoints without having to glean the data from multiple sources. | |||
| Conversion Tracking | 00:25:00 | ||
| A conversion is a process that changes the status of an online user into a potential customer. When an online visitor shows an interest in your brand or business by clicking on web links or subscribing to your newsletter or better buying a product or service, it is termed as conversion. The casual online visitor converts into a potential online lead. | |||
| Adwords Reports & Optimization | 00:15:00 | ||
| Adwords reports & optimization tips | |||
| Adwords Policy | 00:15:00 | ||
| Various adwords policies | |||
| Adwords Help Center | 00:10:00 | ||
| Adwords help center and study resources | |||
| How to create a search network only PPC campaign | 00:30:00 | ||
| Step by step guide to create a search network only Google Adwords PPC campaign | |||
| Adwords Search Ads – Concept Excel Sheet | 00:30:00 | ||
| Get this handy excel sheet for the key concept in brief for Google adwords search network ads. | |||
| How to create a display network only campaign | 00:30:00 | ||
| How to create display network only ads (GDN) | |||
| How to create video ad campaigns | 00:15:00 | ||
| How to create a video ad campaign in Google adwords | |||
| How to setup shopping ad campaign (With New Google Ads interface) | 00:20:00 | ||
| How to setup Google shopping ad campaigns | |||
| How to create Gmail Ads? | 00:10:00 | ||
| Learn how to create gmail ads in google adwords | |||
| Google Call Only Ad Campaign Setup & Conversion Tracking [New Google Ads Interface] | 00:21:00 | ||
| Google Call only ad campaign setup & call conversion tracking setup - live example in Google ads new interface. | |||
| Dynamic Search Ads | 00:10:00 | ||
| Learn how to create dynamic search ads | |||
| Adwords Screenshots | 00:30:00 | ||
| Various screenshots for Google adwords dashboards and more for your ready reference. | |||
| What is Free Clicks in Adwords? | 00:10:00 | ||
| Learn what is called Free clicks when you see in the dimension tab of adwords | |||
| Measuring performance in Search network Ads | 00:20:00 | ||
| How to measure search network ad performance | |||
| Measuring Display Ad performance | 00:20:00 | ||
| How to measure display ad performance | |||
| Measure Video Ad Performance | 00:20:00 | ||
| How to measure video ad performance | |||
| Non-skippable Video Ads | 00:10:00 | ||
| Monitor & Optimize Your Shopping Campaign | 00:30:00 | ||
| Learn how to monitor & optimize shopping campaign | |||
| 120 Adwords Scripts to supercharge your PPC campaign | 01:00:00 | ||
| Analytics and AdWords | 00:20:00 | ||
| Webmasters can derive maximum benefit by linking their Google Analytics account with AdWords. It will then be possible for them to track data about traffic or online sales that result from AdWords. | |||
| Useful Third Party Resources on SEM | 06:40:00 | ||
| Useful third party resources and videos about SEM (search engine marketing) | |||
| Other Media Buying Techniques | 00:15:00 | ||
| Any form of purchasing ad spaces can be termed as media buying. It can be online as well as offline. | |||
| Google adwords new interface with 7 exclusive new features | 00:15:00 | ||
| Overdelivery in Google Adwords | 00:10:00 | ||
| Solved Question Answers for Adwords Fundamental | 01:00:00 | ||
| 106 Questions You Need to Know for the Google AdWords Fundamentals Certification Exam | |||
| Solved Question Answers for Adwords Advanced Display Ads | 01:00:00 | ||
| 88 Questions You Need to Know for the Google AdWords Advanced Display Exam | |||
| Google Adwords Exam Study Materials | 04:00:00 | ||
| Study material directly from Google for Adwords certification exam. | |||
| Google Adwords Exam Guide & Links | 02:00:00 | ||
| Google Adwords Certification Study Materials | |||
| How to create a Bumper Video Ad campaign | 00:15:00 | ||
| Adwords new updates May 2018 | 00:30:00 | ||
| New updates in Google adwords as on May 2018 | |||
| Youtube TrueView Action Form Ads | 00:45:00 | ||
| Universal App Campaigns: What are They, Best Practices & Setup | 00:30:00 | ||
| Evaluation Test | |||
| The Adwords Quiz | 01:00:00 | ||
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- Effort reqd. - 3-7 hours/week
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