Learn Pay per click PPC advertising. Learn Google Adwords

Mode of Training: Live Instructor-led Online Classes in India & Worldwide locations / Online Self Paced Video Walk-through modules & class recordings (India & International locations) / Online or Classroom training in Kolkata, India. 

This course includes
Hours of videos

1 day, 13 hours

Units & Quizzes


Unlimited Lifetime access
Access on mobile app
Certificate of Completion

 Become Google adwords certified professional. Google Adwords training course, Online mode and classroom in Kolkata. PPC/CPC, eCPC, CPA, CPV, CPM ads. Retargeting/Remarketing, Ecommerce/Shopping ads, Search ads, Display ads, Gmail ads, HTML5 Ads, Mobile ads, Video ads, Bidding strategies, Overdelivery, Budget & audience targeting, Dynamic Ads, Call Ads & more. Join today and become a Google adwords specialist with live case studies & projects.

The fifth chapter is based on the significance, planning and execution of pay per click and Google Adwords. After completing this chapter you would be able to operate the paid ad campaign. Before getting into the details of the chapter, we familiarise the student with the basic concept of PPC & Adwords. So to start with the updated definition of PPC, CPC, PPA, CPA are explained to the students. 

We have usually seen that students take great interest in understanding the bidding process. The concepts of manual bidding, automatic bidding and flexible bidding are covered under this course. Then we shall show you the various types of ads & the search or display network is also explained in this chapter. Various types of ads like, image/display, shopping, video, mobile and dynamic ads are explained with examples. 

The steps of adwords are explained with practical examples like camping, ad groups, ad copy. How to choose keywords and the difference between keywords like Broad, Phrase, Exact, Negative are explained.Then the next steps of this process are, making ad extension, automation rule, quality score, policy, Image Ad Types . Google Adwords & Analytics are very crucial for a person who wants to work in Digital Marketing Field. 

It is very necessary for a an Internet marketing Professional to know about this topics in details to get a leverage in the career front.  So once you have learnt these techniques the final part of this chapter would deal with the Conversion Tracking, Remarketing & Other Media Buying Techniques. 

A brief about the topics covered in this chapter:-

  • Definition PPC/CPC & PPA/CPA, Google Adwords
  • Concept of Bidding
  • Analytics & Adwords.
  • Conversion Tracking,  Remarketing
  • Other Media Buying Techniques.

After completing this chapter you would be able to:- Manage and optimize PPC campaign. Create & manage Ad Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research, etc. Can Help to create & implement PPC strategies like keyword research and analysis and also prepare performance reports with suggestions.

Course Curriculum

    • Adwords Concept Pointers 00:30:00
    • What is Adwords 00:10:00
    • Definition of PPC/CPC & PPA/CPA, Enhanced CPC 00:25:00
    • Types of Ad Networks: Search, Display, Shopping, Video, Mobile 00:25:00
    • Image Ad Types 00:07:00
    • Bidding 00:25:00
    • Quality Score 00:20:00
    • Adwords Keywords 00:25:00
    • Broad Match Modifier 00:10:00
    • Ad Group & Ad Copy 00:25:00
    • Ad Extension 00:20:00
    • Remarketing 00:25:00
    • Retargeting 00:10:00
    • Dynamic Remarketing Campaigns – Google Adwords 00:45:00
    • Automation Rules 00:15:00
    • Dimensions 00:20:00
    • Conversion Tracking 00:25:00
    • How to setup Google Ads conversion tracking code [ new ad interface] 00:10:00
    • Adwords Reports & Optimization 00:15:00
    • AdWords Campaign Report 00:05:00
    • Adwords Policy 00:15:00
    • Adwords Help Center 00:10:00
    • How to create a search network only PPC campaign 00:30:00
    • Google Search Ad Setup for a Tour Operator [New Ad Interface] 00:30:00
    • Adwords Search Ads – Concept Excel Sheet 00:30:00
    • How to create a display network only campaign 00:30:00
    • How to create video ad campaigns 00:15:00
    • How to setup shopping ad campaign (With New Google Ads interface) 00:20:00
    • Adwords new updates May 2018 00:30:00
    • Google adwords new interface with 7 exclusive new features 00:15:00
    • How to create Gmail Ads? 00:10:00
    • Google Call Only Ad Campaign Setup & Conversion Tracking [New Google Ads Interface] 00:21:00
    • Dynamic Search Ads 00:10:00
    • Adwords Screenshots 00:30:00
    • What is Free Clicks in Adwords? 00:10:00
    • Measuring performance in Search network Ads 00:20:00
    • Measuring Display Ad performance 00:20:00
    • Measure Video Ad Performance 00:20:00
    • Non-skippable Video Ads 00:10:00
    • Monitor & Optimize Your Shopping Campaign 00:30:00
    • 120 Adwords Scripts to supercharge your PPC campaign 01:00:00
    • Analytics and AdWords 00:20:00
    • Useful Third Party Resources on SEM 06:40:00
    • Other Media Buying Techniques 00:15:00
    • Overdelivery in Google Adwords 00:10:00
    • Solved Question Answers for Adwords Fundamental 01:00:00
    • Solved Question Answers for Adwords Advanced Display Ads 01:00:00
    • Google Adwords Exam Study Materials 04:00:00
    • Google Adwords Exam Guide & Links 02:00:00
    • How to create a Bumper Video Ad campaign 00:15:00
    • Youtube TrueView Action Form Ads 00:45:00
    • Universal App Campaigns: What are They, Best Practices & Setup 00:30:00
    • Google Adwords Test 01:00:00
    • How to setup a new Google Ads account [Google Expert Account; Not Google Ad Express] 00:05:00
    • Google Ads Class 1 Intro and Search Ads – VM-652020 02:00:00
    • Google Ads Class 2-Display-Video-Ads-VM-652020 01:40:00
    • Google-Ads-Class 3-Shopping-Ads-VM-652020 00:40:00
    • Google Search Ads Set up Practical for a SAP Course 00:45:00

Course Reviews


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  1. Avatar of Brian Allen

    Increadibly useful


    Very good for people like me.