Updated on:

February 9, 2023

Learn Pay per click PPC advertising. Learn Google Adwords. Seven Boats Academy is the leading provider of PPC courses and Google Ads training. We offer a comprehensive curriculum that covers all aspects of pay-per-click advertising, from campaign creation to optimization and measurement. Our instructors are experienced PPC professionals who are passionate about sharing their knowledge with students. In addition to providing informative lectures, we also offer hands-on learning opportunities so that students can put what they've learned into practice. Whether you're new to PPC or looking to brush up on your skills, Seven Boats Academy is the perfect place to get started.

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This course includes
Hours of videos

1 day, 13 hours

Units & Quizzes


Course access

6 Months

Access on mobile app
Downloadable notes
Certificate of Completion
Mode of Training: Live Instructor-led Online Classes in India & Worldwide locations / Online Self Paced Video Walk-through modules & class recordings (India & International locations) / Online and Classroom training in Kolkata, India. 
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Seven Boats Academy is a premier digital marketing institute based in Kolkata, India. The academy offers a wide range of courses to help students master various digital marketing skills. One of the most popular courses offered by Seven Boats Academy is the PPC course, which covers Google Ads. 

The course is designed to help students learn how to effectively use Google Ads and PPC campaigns to drive traffic to their website or online store. The course covers a wide range of topics, including keyword research, ad creation, and campaign management. 

The PPC course at Seven Boats Academy is led by experienced instructors who are experts in the field of digital marketing. As a result, students who complete the course will have the skills and knowledge necessary to effectively use Google Ads to drive traffic and sales.

Google Ads Training in India: Learn How to Create, Manage and Optimize Google Ads Campaigns

Looking to learn Google Ads? Want to become a certified Google Ads professional? Then look no further! Our Google Ads Training in India will teach you everything you need to know about creating, managing and optimizing Google Ads campaigns. In this course, you will gain in-depth knowledge of the different aspects of Google Ads, and learn how to use this powerful advertising platform to reach your target audience. With our Google Ads training, you will be able to create successful campaigns that generate results for your business. Enroll now and get started on your journey towards becoming a Google Ads expert!

 Become Google adwords certified professional. Google Adwords training course, Online mode and classroom in Kolkata. PPC/CPC, eCPC, CPA, CPV, CPM ads. Retargeting/Remarketing, Ecommerce/Shopping ads, Search ads, Display ads, Gmail ads, HTML5 Ads, Mobile ads, Video ads, Bidding strategies, Overdelivery, Budget & audience targeting, Dynamic Ads, Call Ads & more. Join today and become a Google adwords specialist with live case studies & projects.

The fifth chapter is based on the significance, planning and execution of pay per click and Google Adwords. After completing this chapter you would be able to operate the paid ad campaign. Before getting into the details of the chapter, we familiarise the student with the basic concept of PPC & Adwords. So to start with the updated definition of PPC, CPC, PPA, CPA are explained to the students. 

We have usually seen that students take great interest in understanding the bidding process. The concepts of manual bidding, automatic bidding and flexible bidding are covered under this course. Then we shall show you the various types of ads & the search or display network is also explained in this chapter. Various types of ads like, image/display, shopping, video, mobile and dynamic ads are explained with examples. 

The steps of adwords are explained with practical examples like camping, ad groups, ad copy. How to choose keywords and the difference between keywords like Broad, Phrase, Exact, Negative are explained.Then the next steps of this process are, making ad extension, automation rule, quality score, policy, Image Ad Types . Google Adwords & Analytics are very crucial for a person who wants to work in Digital Marketing Field. 

It is very necessary for a an Internet marketing Professional to know about this topics in details to get a leverage in the career front.  So once you have learnt these techniques the final part of this chapter would deal with the Conversion Tracking, Remarketing & Other Media Buying Techniques. 

A brief about the topics covered in this chapter:-

  • Definition PPC/CPC & PPA/CPA, Google Adwords
  • Concept of Bidding
  • Analytics & Adwords.
  • Conversion Tracking,  Remarketing
  • Other Media Buying Techniques.

After completing this chapter you would be able to:- Manage and optimize PPC campaign. Create & manage Ad Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research, etc. Can Help to create & implement PPC strategies like keyword research and analysis and also prepare performance reports with suggestions.

Google Ads Course Syllabus

Module 1: Introduction to Google Ads

Unit 1: Overview of Google Ads

Unit 2: Setting Up Your Google Ads Account

Unit 3: Understanding the Google Ads Interface

Unit 4: Tips and Best Practices

Module 2: Google Ads Campaigns

Unit 1: Setting Up Your Campaigns

Unit 2: Campaign Types and Structures

Unit 3: Targeting and Bidding Strategies

Unit 4: Campaign Optimization

Module 3: Google Ads Strategies

Unit 1: Search Ads Strategies

Display Ads Strategies

Unit 2: Video Ads Strategies

Unit 3: Mobile Ads Strategies

Unit 4: Shopping Ads Strategies

Module 4: Measuring Results

Unit 1: Understanding Your Results

Unit 2: Measuring Your ROI

Unit 3: Tracking Conversions

Unit 4: Analyzing Your Results

Module 5: Advanced Google Ads Strategies

Unit 1: Automated Bidding Strategies

Unit 2: Remarketing Strategies

Unit 3: Audience Targeting Strategies

Unit 4: Advanced Optimization Techniques

Module 6: Working with Google Ads Professionals

Unit 1: Identifying Professional Services

Unit 2: Working with Agencies & Consultants

Unit 3: Managing Your Google Ads Budget

Unit 4: Working with the Google Ads Support Team

Course Curriculum

    • Adwords Concept Pointers 00:30:00
    • What is Adwords 00:10:00
    • Definition of PPC/CPC & PPA/CPA, Enhanced CPC 00:25:00
    • Types of Ad Networks: Search, Display, Shopping, Video, Mobile 00:25:00
    • Image Ad Types 00:07:00
    • Bidding 00:25:00
    • Quality Score 00:20:00
    • Adwords Keywords 00:25:00
    • Broad Match Modifier 00:10:00
    • Ad Group & Ad Copy 00:25:00
    • Ad Extension 00:20:00
    • Remarketing 00:25:00
    • Retargeting 00:10:00
    • Dynamic Remarketing Campaigns – Google Adwords 00:45:00
    • Automation Rules 00:15:00
    • Dimensions 00:20:00
    • Conversion Tracking 00:25:00
    • How to setup Google Ads conversion tracking code [ new ad interface] 00:10:00
    • Adwords Reports & Optimization 00:15:00
    • AdWords Campaign Report 00:05:00
    • Adwords Policy 00:15:00
    • Adwords Help Center 00:10:00
    • How to create a search network only PPC campaign 00:30:00
    • Google Search Ad Setup for a Tour Operator [New Ad Interface] 00:30:00
    • Adwords Search Ads – Concept Excel Sheet 00:30:00
    • How to create a display network only campaign 00:30:00
    • How to create video ad campaigns 00:15:00
    • How to setup shopping ad campaign (With New Google Ads interface) 00:20:00
    • Adwords new updates May 2018 00:30:00
    • Google adwords new interface with 7 exclusive new features 00:15:00
    • How to create Gmail Ads? 00:10:00
    • Google Call Only Ad Campaign Setup & Conversion Tracking [New Google Ads Interface] 00:21:00
    • Dynamic Search Ads 00:10:00
    • Adwords Screenshots 00:30:00
    • What is Free Clicks in Adwords? 00:10:00
    • Measuring performance in Search network Ads 00:20:00
    • Measuring Display Ad performance 00:20:00
    • Measure Video Ad Performance 00:20:00
    • Non-skippable Video Ads 00:10:00
    • Monitor & Optimize Your Shopping Campaign 00:30:00
    • 120 Adwords Scripts to supercharge your PPC campaign 01:00:00
    • Analytics and AdWords 00:20:00
    • Useful Third Party Resources on SEM 06:40:00
    • Other Media Buying Techniques 00:15:00
    • Overdelivery in Google Adwords 00:10:00
    • Solved Question Answers for Adwords Fundamental 01:00:00
    • Solved Question Answers for Adwords Advanced Display Ads 01:00:00
    • Google Adwords Exam Study Materials 04:00:00
    • Google Adwords Exam Guide & Links 02:00:00
    • How to create a Bumper Video Ad campaign 00:15:00
    • Youtube TrueView Action Form Ads 00:45:00
    • Universal App Campaigns: What are They, Best Practices & Setup 00:30:00
    • Google Adwords Test 01:00:00
    • How to setup a new Google Ads account [Google Expert Account; Not Google Ad Express] 00:05:00
    • Google Ads Class 1 Intro and Search Ads – VM-652020 02:00:00
    • Google Ads Class 2-Display-Video-Ads-VM-652020 01:40:00
    • Google-Ads-Class 3-Shopping-Ads-VM-652020 00:40:00
    • Google Search Ads Set up Practical for a SAP Course 00:45:00

Course Reviews


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  1. Google Ads Course 30 - ?s=120&d=mm&r=g
    Increadibly useful

    Very good for people like me.

Seven Boats Academy - Premier Digital Marketing Institute in India

Seven Boats Academy is one of the best digital marketing training institutes in Kolkata, India. It offers advanced digital marketing courses in online, classroom or self-paced mode. The academy has experienced and industry renowned trainers who make it affordable for students, freshers, job seekers, working professionals, housewives, freelancers and business entrepreneurs. The curriculum is in-depth and regularly updated to offer a customized learning path based training. The course includes practical live projects and on-job internship which makes it an ideal choice for 100% placement. Seven Boats Academy has been imparting quality education since 2011 and continues to be one of the most sought after training institutes in Kolkata, India. Learn & master digital marketing, SEO, Social Media Marketing, Google Ads, Facebook Marketing, YouTube Marketing, Instagram Marketing, LinkedIn Marketing, Web Analytics, Marketing Automation, WordPress, cPanel & more from Seven Boats and boost your career, startup or business. Join Seven Boats Academy today – India’s premier digital marketing institute and agency.

Our Alumni Working At


We recommend you to have a 4G  Connection with a monthly bandwidth of 5-10 GB. Compatible with Windows XP, Win 7, Win 8, Win 10, iOS 10, Mac OS, Ubuntu 14 & latest Chrome, Mozilla Firefox & Safari. Compatible with all type of desktop or mobile or tabs. We have Android mobile app also you can get on Google Play.

Yes this course covers full training modules and full-length class recordings with practical walkthrough & screen sharing in proper sequence.

This course is not any upselling course unlike other institutes who use low cost pre-recorded short/partial/basic webinars (30-45 mins) as a lead magnet and then compel you for their premium courses.

Our course is a full-fledged premium classroom recordings with in-depth & high quality subject matters that our expert trainers teach in classroom. The only difference is you will not get live trainer support/Mentoring/Hand-holding, Internship & placement support here. It’s self-paced online video recoding course. 

If you are self motivated, serious to learn and want to upgrade your skill & career, this will be the best investment on yourself. 

This self-paced online course is real full-length classroom recordings with video walk-through practicals by our expert trainers. In self-paced course you will not get priority support such as 1:1 live trainer support except email/chat, you will not get 1:1 doubt clearing sessions or internship or placement support or customized course content support or mentoring support or hand-holding assistance.

But you will get same value in terms of quality of the training materials that will 100% boost your knowledge & skill. The only difference is in live-trainer led classes, you will have specific schedule of classes, you can directly interact with the trainers in class, can ask your questions, can clear your doubts instantly and also while in internship, you can get your direct feedback about your assignments and get constant guidance & hand holding from mentors specific to your need. You will also get 100% placement assistance, entrepreneurial support & priority support even after completion of course in live trainer led courses.

Book call to discuss

Our courses are mostly conducted in a mix of English, Hindi & Bengali languages. In case, you don’t understand any specific language used in a unit/module, we have backup class recordings in English. You can request us and we will provide that to you. 

Yes, you will get replacement unit/module in English from our extensive class recordings library. 

Yes. We have central repository of all our up-to-date class recordings with latest running batches. You will get the latest class recordings in case trainers decide the content to be updated or if that’s not yet been updated on our learning management system or upon receiving valid request from user. Our team regularly updates the class content on our LMS

This self-paced course does not provide any placement support. All our live-trainer led courses have 100% placement assistance. You can upgrade to our online or offline trainer-led courses depending on your requirement. 

In this self-paced course, you can ask questions, comment or submit assignments in the LMS (Learning Management System) under each unit/module or you can email us your questions. You’ll get email reply from our trainers as per their convenience. Phone Call/Chat/GMeet Live support with trainers are not included in this self-paced course.

You have to upgrade to our live trainer-led courses for that privilege to get or you can book a trainer on hourly basis as per your requirement.

Book a call / Schedule a meeting

Yes, you will get Seven Boats Alumni status for self-paced premium / paid digital marketing courses and also you will get accomplishment certificate (PDF e-Certificate with Cert. number) after successful completion of the course. You can proudly showcase this e-certificate under licenses & Certifications on LinkedIn or on other social media profiles.

We usually don’t encourage to provide certification if you fail in the exam. In case of technical fault or genuine reason, upon request our admin team can discretionally reset your exam and you can retake the exam. 

Once you purchase a course, the course duration timer will work as per specified timeline mentioned in the course. Once the course duration is over, you have to pay / purchase the course again to get access.

Yes. We have full-length Free SEO Certification Course, Free Digital Marketing Certification Course, Free Digital Entrepreneurship Course & Free Online Demo Course. 

Further you can upgrade to our premium self-paced online course or live instructor-led courses.

Yes, We provide certification in our Free SEO course, Free Digital Marketing Course and Free Digital Entrepreneurship Course. You will get PDF e-Certificate on successful completion of the course and associated exams. 

Further you can opt in for our premium self-paced online courses or live trainer-led courses. 



Seven Boats has been invited / felicitated by

Award winning
Digital Marketing Institute
in India

Seven Boats Academy (A Unit of Seven Boats Info-System Private Limited) is an award-winning digital marketing institute located in Kolkata India, offering digital marketing courses for job seekers, working professionals, and entrepreneurs. This digital marketing institute has set a new benchmark for digital marketing education in India by training over 100K+ students in digital marketing through their online, classroom, corporate training and workshops. Seven Boats provides digital marketing solutions tailored to each student’s requirements while ensuring they acquire the latest industry skills that are required to kickstart their digital career. With their committed team of experienced digital professionals by their side and interactive teaching pedagogy, it’s no wonder Seven Boats has become one of the premier digital marketing institutes in India.

Seven Boats Academy Centres


Unit No.304, Diamond Arcade 1/72, Cal, Jessore Rd, Kolkata, West Bengal 700055, India

Phone: 08017049042
Secondary phone: 09674937499
Email: [email protected]


P.O, 1095, Lodh House, Arunachal, Khardaha, Rahara, Kolkata, West Bengal 700118, India

Phone: 08017049042
Secondary phone: 09766470193
Email: [email protected]


SHIVAYAN, Flat No. G-2, 41B, Suhasini Ganguly Sarani, Bhowanipore, Kolkata, West Bengal 700025, India

Phone: 08017049042
Email: [email protected]


14/4/1, Behari Lal Paul St, Baranagar, Kolkata, West Bengal 700036, India
Phone: 08017049042
Email: [email protected]

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