Search Engine Optimization is one of the most crucial chapter of Digital Marketing. So we make sure that proper emphasis is given to this aspect of the training. This concept of SEO is vast and so we have tried to segregate the topics. It is done to make the concept easier & simpler for every student develop in depth understanding of the topic.
This chapter is initiated with explanation of SEO concept. The whole topic is explained with simplified definition of this topic. The next thing that is explained in this chapter is the correct process for keyword research. After this, the chapter would deal with competition analysis & research.
Content writing plays a very crucial role in SEO, so the next concept that we would explain shall focus on the wireframe and SILO structure. In order to master the art of digital marketing, one needs to know the concept of landing page.
We shall provide live demonstration of fundamentals of SEO through WordPress platform for developing & implementing SEO friendly title tag, meta description, meta keyword, breadcrumb & permalink. The next step is to explain the concept of H1, H2-H6 Tags. We would explain how to verify the content length & uniqueness of the content in this chapter. Moreover the importance of image alt tag and exact process to use it would be explained.
The last part of this chapter would include the concept of Keyword Proximity, Keyword consistency, Keyword Density, Contextual internal vs External Link. Along with that the relevant tools for the site audit would also be shared. You would also get to know about the Cornerstone Content, WordPress SEO by yoast plugin.
To summarize, this chapter would deal with:-
- SEO concept & Fundamentals
- Keyword research & competition analysis
- Wireframe & SILO structure
- Landing Page Guidelines, Title Tag, Meta Tag, Alt Tag etc.
- Importance of Keyword Proximity, Keyword consistency, Keyword Density, internal vs External Link
- WP SEO by yoast plugin
So after completing this chapter, you can would be able to:-
Work for SEO operations like, do Keyword research, competition analysis. Ensure that websites and internet properties are technically optimized. Ensure all content is optimized across all platforms in SEO perspective.