10 hours, 25 minutes
Mode of Training: Live Instructor-led Online Classes in India & Worldwide locations / Online Self Paced Video Walk-through modules & class recordings (India & International locations) / Online or Classroom training in Kolkata, India.
Search Engine Optimization is one of the most crucial chapter of Digital Marketing. So we make sure that proper emphasis is given to this aspect of the training. This concept of SEO is vast and so we have tried to segregate the topics. It is done to make the concept easier & simpler for every student develop in depth understanding of the topic. This chapter is initiated with explanation of SEO concept.
The whole topic is explained with simplified definition of this topic. The next thing that is explained in this chapter is the correct process for keyword research. After this, the chapter would deal with competition analysis & research. Content writing plays a very crucial role in SEO, so the next concept that we would explain shall focus on the wireframe and SILO structure.
In order to master the art of digital marketing, one needs to know the concept of landing page. We shall provide live demonstration of fundamentals of SEO through WordPress platform for developing & implementing SEO friendly title tag, meta description, meta keyword, breadcrumb & permalink. The next step is to explain the concept of H1, H2-H6 Tags. We would explain how to verify the content length & uniqueness of the content in this chapter.
Moreover the importance of image alt tag and exact process to use it would be explained. The last part of this chapter would include the concept of Keyword Proximity, Keyword consistency, Keyword Density, Contextual internal vs External Link. Along with that the relevant tools for the site audit would also be shared. You would also get to know about the Cornerstone Content, WordPress SEO by yoast plugin.
To summarize, this chapter would deal with:-
- SEO concept & Fundamentals
- Keyword research & competition analysis
- Wireframe & SILO structure
- Landing Page Guidelines, Title Tag, Meta Tag, Alt Tag etc.
- Importance of Keyword Proximity, Keyword consistency, Keyword Density, internal vs External Link
- WP SEO by yoast plugin
So after completing this chapter, you can would be able to:- Work for SEO operations like, do Keyword research, competition analysis. Ensure that websites and internet properties are technically optimized. Ensure all content is optimized across all platforms in SEO perspective.
- Landing Page Guidelines FREE 00:20:00
- How Search Engines read a website? 00:25:00
- Latent Semantic Indexing 00:20:00
- Anatomy of a SERP 00:40:00
- SEO 00:15:00
- On-page SEO Factors 00:45:00
- Google Ranking Factors 01:30:00
- Keyword Research 00:45:00
- Competition Analysis 00:35:00
- SEO Title Tags 00:15:00
- Meta Description 00:15:00
- Meta Keywords 00:15:00
- SEO Permalink Structure 00:15:00
- Breadcrumbs & SILO Content Structure 00:30:00
- Heading Tags – H1, H2, H3, H4, H5, H6 00:10:00
- Image ALT Tags 00:15:00
- Keyword Proximity 00:15:00
- Keyword Density & Consistency 00:25:00
- Contextual Internal & External Links 00:25:00
- SEO Content writing style 00:10:00
- Text to HTML Ratio 00:15:00
- On-page SEO for a Self-Hosted WordPress Web page 00:35:00
- Various SEO Audit Tools 00:30:00
- How to write SEO meta tags for non wordpress websites (HTML/PHP) 00:10:00
- On Page SEO Evaluation Test #1 00:10:00
Our Alumni Working At
We recommend you to have a 4G Connection with a monthly bandwidth of 5-10 GB. Compatible with Windows XP, Win 7, Win 8, Win 10, iOS 10, Mac OS, Ubuntu 14 & latest Chrome, Mozilla Firefox & Safari. Compatible with all type of desktop or mobile or tabs. We have Android mobile app also you can get on Google Play.
Yes this course covers full training modules and full-length class recordings with practical walkthrough & screen sharing in proper sequence.
This course is not any upselling course unlike other institutes who use low cost pre-recorded short/partial/basic webinars (30-45 mins) as a lead magnet and then compel you for their premium courses.
Our course is a full-fledged premium classroom recordings with in-depth & high quality subject matters that our expert trainers teach in classroom. The only difference is you will not get live trainer support/Mentoring/Hand-holding, Internship & placement support here. It’s self-paced online video recoding course.
If you are self motivated, serious to learn and want to upgrade your skill & career, this will be the best investment on yourself.
This self-paced online course is real full-length classroom recordings with video walk-through practicals by our expert trainers. In self-paced course you will not get priority support such as 1:1 live trainer support except email/chat, you will not get 1:1 doubt clearing sessions or internship or placement support or customized course content support or mentoring support or hand-holding assistance.
But you will get same value in terms of quality of the training materials that will 100% boost your knowledge & skill. The only difference is in live-trainer led classes, you will have specific schedule of classes, you can directly interact with the trainers in class, can ask your questions, can clear your doubts instantly and also while in internship, you can get your direct feedback about your assignments and get constant guidance & hand holding from mentors specific to your need. You will also get 100% placement assistance, entrepreneurial support & priority support even after completion of course in live trainer led courses.
Our courses are mostly conducted in a mix of English, Hindi & Bengali languages. In case, you don’t understand any specific language used in a unit/module, we have backup class recordings in English. You can request us and we will provide that to you.
Yes, you will get replacement unit/module in English from our extensive class recordings library.
Yes. We have central repository of all our up-to-date class recordings with latest running batches. You will get the latest class recordings in case trainers decide the content to be updated or if that’s not yet been updated on our learning management system or upon receiving valid request from user. Our team regularly updates the class content on our LMS
This self-paced course does not provide any placement support. All our live-trainer led courses have 100% placement assistance. You can upgrade to our online or offline trainer-led courses depending on your requirement.
In this self-paced course, you can ask questions, comment or submit assignments in the LMS (Learning Management System) under each unit/module or you can email us your questions. You’ll get email reply from our trainers as per their convenience. Phone Call/Chat/GMeet Live support with trainers are not included in this self-paced course.
You have to upgrade to our live trainer-led courses for that privilege to get or you can book a trainer on hourly basis as per your requirement.
Yes, you will get Seven Boats Alumni status for self-paced premium / paid digital marketing courses and also you will get accomplishment certificate (PDF e-Certificate with Cert. number) after successful completion of the course. You can proudly showcase this e-certificate under licenses & Certifications on LinkedIn or on other social media profiles.
We usually don’t encourage to provide certification if you fail in the exam. In case of technical fault or genuine reason, upon request our admin team can discretionally reset your exam and you can retake the exam.
Once you purchase a course, the course duration timer will work as per specified timeline mentioned in the course. Once the course duration is over, you have to pay / purchase the course again to get access.
Yes. We have full-length Free SEO Certification Course, Free Digital Marketing Certification Course, Free Digital Entrepreneurship Course & Free Online Demo Course.
Further you can upgrade to our premium self-paced online course or live instructor-led courses.
Yes, We provide certification in our Free SEO course, Free Digital Marketing Course and Free Digital Entrepreneurship Course. You will get PDF e-Certificate on successful completion of the course and associated exams.
Further you can opt in for our premium self-paced online courses or live trainer-led courses.
Seven Boats has been invited / felicitated by