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  • Profile photo of Biplab Das
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USD 79 Per Month only. Get instant access to Complete Digital Marketing Course. Duration - 6 Months. Pay via PayPal

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Debashis Roy
Debashis Roy
11:34 17 Mar 17
Best Place for learning digital marketing. Trainers are very helpful. Whenever you have query or problem, they give solution as soon as possible.
SOUMADIP GHOSH
SOUMADIP GHOSH
18:23 06 Mar 17
good digital marketing professional training institute, at least anyone can expect to get a clear concept about digital marketing subject matter but Non-IT students may feel uncomfortable after learning this course rest is fine, and regarding training, teaching process, co-operation of trainers, is good. thank you.
Shaswata Mitra
Shaswata Mitra
06:44 16 Mar 17
Its been a great training in digital marketing, i have learnt alot of things and right now i am planning to take my career through digital marketing.its been a great start in 7 boats academy, all the trainers are very co-operative, specially Vijay sir and Biplab sir..they are such a great person who have help me out whenever i had problems.so if you want to get a training in digital marketing, just come to 7 boats academy and get yourself a better start.7 boats pvt ltd is one of the best digital marketing agency in eastern india and they also provides very good placement assistance to their students.
Niladri Pal
Niladri Pal
11:03 08 Feb 17
my experience in seven boats is very good and i am very great full to our faculty members for shearing the vast knowledge about digital marketing
AKASH LAL DAS
AKASH LAL DAS
10:32 23 Dec 16
My Experience in Seven Boats is just Marvellous! The way, their faculties teach and trained their students is absolutely incredible and fabulous.From my point of view Sevenboats is the best and premium Digital Marketing Venture as well as Institute.
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Search Engine Optimization is one of the most crucial chapter of Digital Marketing. So we make sure that proper emphasis is given to this aspect of the training. This concept of SEO is vast and so we have tried to segregate the topics. It is done to make the concept easier & simpler for every student develop in depth understanding of the topic.

 

This chapter is initiated with explanation of SEO concept. The whole topic is explained with simplified definition of this topic. The next thing that is explained in this chapter is the correct process for keyword research. After this, the chapter would deal with competition analysis & research.

 

Content writing plays a very crucial role in SEO, so the next concept that we would explain shall focus on the wireframe and SILO structure. In order to master the art of digital marketing, one needs to know the concept of landing page.

 

We shall provide live demonstration of fundamentals of SEO through WordPress platform for developing & implementing SEO friendly title tag, meta description, meta keyword, breadcrumb & permalink. The next step is to explain the concept of H1, H2-H6 Tags. We would explain how to verify the content length & uniqueness of the content in this chapter. Moreover the importance of image alt tag and exact process to use it would be explained.

 

The last part of this chapter would include the concept of Keyword Proximity, Keyword consistency, Keyword Density, Contextual internal vs External Link. Along with that the relevant tools for the site audit would also be shared. You would also get to know about the Cornerstone Content, WordPress SEO by yoast plugin.

 

To summarize, this chapter would deal with:-

  • SEO concept & Fundamentals
  • Keyword research & competition analysis
  • Wireframe & SILO structure
  • Landing Page Guidelines, Title Tag, Meta Tag, Alt Tag etc.
  • Importance of Keyword Proximity, Keyword consistency, Keyword Density, internal vs External Link
  • WP SEO by yoast plugin

 

So after completing this chapter, you can would be able to:-

Work for SEO operations like, do Keyword research, competition analysis. Ensure that websites and internet properties are technically optimized. Ensure all content is optimized across all platforms in SEO perspective.

 

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Course Reviews

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  1. This was a good course

    Overall a nice course. Highly Recommended. Instructor is great. Thanks Seven Boats for providing such a platform.

  2. Best

    Overall a nice course. Highly Recommended. Instructor is great and forums , groups gave a great discussion platform.
    Thanks 7boats for providing such a platform.

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