Updated on:

May 31, 2024

Google analytics training course, Web Analytics Training. Seven Boats Academy is the leading digital marketing institute in Kolkata, India, offering an intensive Google Analytics Course. This course is designed to help students gain a comprehensive understanding of the Google Analytics platform and how to use it to collect and analyze data to help drive business decisions.
Level up your digital marketing skills with comprehensive GA4 training for your team. Seven Boats Academy offers flexible options: online, offline, or on-site. Uncover actionable user insights to optimize your website or app and drive business growth. Enroll today! #GA4Training #DigitalMarketing #SevenBoatsAcademy

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This course includes
Hours of videos

2 days, 2 hours

Units & Quizzes


Course access

6 Months

Access on mobile app
Downloadable notes
Certificate of Completion
Mode of Training: Live Instructor-led Online Classes in India & Worldwide locations / Online Self Paced Video Walk-through modules & class recordings (India & International locations) / Online and Classroom training in Kolkata, India. 
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Google Analytics is the go-to web analytics platform for millions of websites across the world. Seven Boats Academy provides Google Analytics courses for individuals and businesses alike. Whether you’re a beginner or an advanced user, there’s something for everyone. They offer Google Analytics 4 (GA4) course, which has evolved Google's original web analytics platform to include AI-driven insights and improved measurement capabilities. Their Google Analytics training will guide you through all key concepts of Google Analytics and help you become proficient in using this data to get valuable insights into your website performance. Join the Google Analytics course by Seven Boats Academy - premier Digital Marketing Institute in Kolkata, India now, and equip yourself with the right skillset to maximize web traffic and boost business growth!

This comprehensive course provides students with the skills and knowledge to analyze website traffic and create effective reports to help optimize website performance. It covers topics such as setting up Google Analytics accounts, creating tracking codes, tracking campaigns, and understanding the various reports available. Students will also learn how to interpret data and use it to make informed decisions about their marketing strategies.

The Google Analytics Course by Seven Boats Academy is suitable for both beginners and experienced digital marketers. It is an online trainer led course that offers flexible learning options. Classroom sessions are also available for those who prefer a more traditional learning method.

This course is designed to equip students with the skills and knowledge to master the Google Analytics platform and make informed decisions about their marketing campaigns. It is an ideal course for those who want to take their digital marketing skills to the next level and improve their website performance.

Google Analytics Course (Universal Analytics & GA4): Learn How to Master Google Analytics for Your Website

The Google Analytics Course is a comprehensive program that covers all aspects of web analytics. You will learn how to set up Google Analytics for your website, interpret the data generated by the tool, and use that data to make informed decisions about how to improve your website's performance. In addition, you will also learn about other web analytics tools and platforms, and how to use them to complement your Google Analytics data.

Online and classroom (Kolkata). Become a Google Analytics certified specialist. Web analytics training course. The seventh chapter of our Digital Marketing Course , deals with, Google Analytics. 

Well we all know how important it is, for a online marketer to have good understanding of Analytics. It is helpful to comprehend the result of our Digital Marketing Activity.  It is very obvious that we have to start the chapter with the definition of analytics based on traffic statistics. Then we would explain what you would get from this analytics. 

Now the next thing would be to check and be able to derive custom report. Yes, you also have to understand how to check and setup analytics tracking code, so then next topic would explain that process.  Well, in the era of Ecommerce, it is also very important to Ecommerce analytics plugin for wordpress. 

So our chapter would also explain that to you. After that you have to obviously learn the process of Ecommerce Tracking.  Now the final part of the chapter would include the topics like Goal Setup and Funnel View. The chapter would be concluded when you would be able to derive decision from data.  

So to summarize the main understanding from this chapter would be:-

  • Now you would know, where your visitors are coming from and would be able to comprehend, if you’re targeting a specific audience.
  • You would be able to understand how your visitors feel about your website. This is specially required understand  which of your efforts are paying off.
  • You would know which web browser your visitors are using, so this would make you understand which browser you have to focus on.
  • You would know which keywords did your visitors use, to get your website. Its important from the SEO perspective.

So after completion of this chapter you would be to deal with all these aspects of Analytics.

By the end of this course, you will be able to:

- Understand the basics of web analytics

- Set up Google Analytics for your website

- Interpret the data generated by Google Analytics

- Use that data to make informed decisions about how to improve your website's performance

- Understand the different types of web analytics tools and platforms available, and how to use them together with Google Analytics data.

By completing the Google Analytics Course by Seven Boats Academy, students will be able to master the platform to analyze website traffic, track campaigns, and create effective reports to optimize website performance. It is an essential course for anyone looking to improve their digital marketing skills and get the most out of the Google Analytics platform.

So what are you waiting for? Enroll in our Google Analytics Course today and start learning how to use web analytics to your advantage! You won't regret it!

Google Analytics Course Syllabus

I. Introduction to Google Analytics

A. Overview of Google Analytics

B. Setting Up Your Google Analytics Account

C. Creating Your First Property & View

D. Introduction to Data Collection & Processing

E. Understanding Your Data

F. Key Terminology

G. Using Segments to Analyze Your Data

II. Google Analytics Reports

A. Overview of Reports

B. Real-Time Reports

C. Audience Reports

1. Overview

2. Demographics & Interests

3. Geo

4. Behavior

D. Acquisition Reports

1. Overview

2. All Traffic

3. Source/Medium

4. Referrals

5. Search Console

E. Behavior Reports

1. Overview

2. Site Content

3. Site Speed

4. Events

F. Conversions Reports

1. Overview

2. Ecommerce

3. Multi-Channel Funnels

G. Custom Reports

III. Google Analytics Tools & Settings

A. Advanced Segments

B. Custom Dimensions & Metrics

C. Annotations

D. Intelligence Events

E. Conversion Tracking

F. Custom Alerts

G. Custom Campaigns

H. Custom Variables

I. Advanced Filters

J. Referral Exclusion List

K. User Management

IV. Google Analytics & Tag Manager

A. Overview of Tag Manager

B. Creating & Installing Tags

C. Managing & Troubleshooting Tags

V. Google Analytics & Adwords

A. Overview of Adwords

B. Linking Adwords & Analytics

C. Setting Up Goals & Conversions

D. Creating & Analyzing Adwords Reports

VI. Introduction to Google Data Studio

A. Overview of Data Studio

B. Creating Reports in Data Studio

C. Connecting Data Sources

D. Sharing & Collaborating on Reports

VII. Best Practices & Tips

A. Advanced Analytics Strategies

B. Cleaning Up Your Data

C. Optimizing Your Reports

D. Troubleshooting

E. Analyzing Visits & Conversions

F. Analyzing Traffic Sources

G. Analyzing Goals & Conversions

H. Analyzing Engagement & Retention

I. Analyzing Campaigns & Adwords

Mastering Google Analytics 4 (GA4): A Comprehensive Guide for Businesses and Professionals


In today's data-driven business landscape, understanding and leveraging web analytics is crucial for success. Google Analytics 4 (GA4) is the latest iteration of Google's powerful analytics platform, offering a wealth of features and insights to help businesses optimize their online presence. This comprehensive guide is designed to provide in-depth training on GA4, catering to freshers, working professionals, corporate houses, and entrepreneurs.

Understanding GA4's Perspective and Important Terminology

To effectively utilize GA4, it's essential to understand its unique perspective and terminology. GA4 introduces new concepts and metrics that differ from its predecessor, Universal Analytics. Key terms to familiarize yourself with include:

  • Events: In GA4, all user interactions are captured as events, providing a more flexible and comprehensive data model.
  • Parameters: Events can have associated parameters that provide additional context and detail about the interaction.
  • User properties: Attributes that describe the users engaging with your website or app, such as demographics or preferences.

Real-world examples help illustrate the importance of these terms. For instance, an e-commerce site might track an "add_to_cart" event with parameters like "product_name" and "price," while a user property could be "loyalty_program_member."

Reporting in GA4: Basics and Advanced Features

GA4 offers a robust reporting interface that allows users to generate insightful reports and dashboards. The reporting section covers:

  • Exploring the GA4 reporting interface and navigation
  • Understanding the different report types, such as acquisition, engagement, and monetization reports
  • Creating and customizing reports based on specific business requirements

Practical exercises, like creating a report to analyze user acquisition channels or to monitor key performance indicators, reinforce the learning experience.

Administering Your GA4 Property

Setting up and managing a GA4 property is a critical skill for any analyst or marketer. This section provides step-by-step guidance on:

  • Creating a new GA4 property and configuring data streams for websites and apps
  • Exploring the various reports and features available within the GA4 interface
  • Tracking key events and user behavior using event tracking and custom dimensions

Real-world scenarios help contextualize the setup process. For example, a business might need to create separate data streams for its website and mobile app, and track specific events like "Form Submission" or "Purchase."

Advanced Features of GA4

GA4 offers a range of advanced features that enable deeper insights and analysis. This section dives into:

  • Creating and analyzing funnels to understand user journeys and identify drop-off points
  • Defining and utilizing custom segments to isolate and examine specific user groups
  • Leveraging the Analysis Hub for advanced exploration and visualization of data

Case studies showcase the practical application of these features. For instance, an e-commerce site could use funnels to analyze the checkout process and identify areas for improvement, while custom segments could help compare the behavior of first-time versus returning customers.

Event Tracking and Custom Events

Event tracking is a foundational aspect of GA4, allowing businesses to capture and measure user interactions beyond page views. This section covers:

  • Understanding the event-based data model in GA4
  • Implementing event tracking using Google Tag Manager or custom JavaScript
  • Creating and tracking custom events specific to your business needs

Hands-on exercises, like setting up event tracking for a newsletter sign-up or a video play, provide practical experience with this crucial feature.

Advanced Reporting Features and Custom Segments

GA4's advanced reporting features and custom segments enable businesses to dive deeper into their data and extract meaningful insights. This section explores:

  • Using filters and comparisons to refine and analyze data
  • Creating and interpreting funnels to understand user paths and identify opportunities for optimization
  • Utilizing the free form, path exploration, and segment overlap features for advanced analysis
  • Defining and applying custom segments to focus on specific user groups or behaviors

Practical assignments, such as creating a custom segment to analyze high-value customers or using the path exploration report to identify common user journeys, reinforce the learning experience.

Key Points and Assignments

Throughout the GA4 training content, key points are summarized to emphasize the main takeaways from each section. Assignments and quizzes are included to test knowledge and practical understanding.

Examples of assignments include:

  • Setting up a GA4 property for a hypothetical business and configuring relevant events and user properties
  • Analyzing a user journey for an e-commerce site and providing recommendations based on the insights gained
  • Creating custom segments and reports to address specific business questions or challenges

Case Studies

Real-world case studies illustrate the successful implementation of GA4 across various industries and business scenarios. Some examples include:

  1. E-commerce Site: Analyzing user journeys and optimizing the purchase funnel
  2. Educational Platform: Measuring user engagement and personalizing the learning experience
  3. Corporate Website: Tracking lead generation and employee engagement metrics
  4. Media and Entertainment: Monitoring audience engagement and content performance

These case studies demonstrate the versatility and value of GA4 for businesses of all types and sizes.

Exam & Certification

To become a certified GA4 specialist from Seven Boats, individuals can take the Google Analytics 4 exam. This comprehensive test covers all aspects of GA4, including its advanced features and capabilities. By passing this exam, individuals can showcase their expertise in GA4 to potential employers or clients.


Mastering Google Analytics 4 is an essential skill for businesses and professionals in today's digital landscape. By understanding GA4's perspective, leveraging its advanced features, and applying insights to real-world scenarios, organizations can optimize their online presence and drive meaningful results.

This comprehensive GA4 training guide provides a solid foundation for anyone looking to enhance their analytics skills and make data-driven decisions. As you progress through the content, remember to apply your learning through practical exercises and assignments, and explore further resources to deepen your understanding of GA4's capabilities.

With the knowledge and skills gained from this training, you'll be well-equipped to navigate the ever-evolving world of web analytics and drive success for your business or clients.

Few of our corporate clients: GA4 corporate training

Fyers.in - Bangalore/Bengaluru, Karnataka, India

Pinnacle Infotech - Kolkata, West Bengal, India

Google Analytics (GA4) Training Course 30 - fyers logo
Google Analytics (GA4) Training Course 31 - pinnacle

Course Curriculum

    • Google Analytics – What to do and what to get? 00:20:00
    • Analytics Tracking Code 00:10:00
    • Analytics Goal Setup 00:15:00
    • Analytics Funnel View 00:15:00
    • Analytics Ecommerce tracking and WordPress plugin 00:15:00
    • Google Analytics Tracking Code Installation in WordPress 00:10:00
    • How to Check Analytics and Derive Custom Report 00:10:00
    • Google Analytics Audience Overview 00:10:00
    • What is cross domain measurement in analytics? 00:15:00
    • Google Analytics – Explanation Excel Sheet 00:30:00
    • Solved Question Answer for Analytics 01:00:00
    • Google analytics guidebook 00:30:00
    • Introduction to Google Data Studio 00:30:00
    • Google Analytics Class – Hindi- Live Online Zoom Class-VM-2342020 01:30:00
    • Google Analytics Class Recap [Elaborated] – Live Online Classes-VM-2342020 02:30:00
    • Google Analytics Class notes 06:00:00
    • Google Analytics Class Test 02:00:00
    • Web Analytics Practice QAs (PDF) 10:00:00
    • GA4 Class 1 01:48:00
    • GA4 class 2 02:04:00
    • GA4 Special Class 02:18:00
    • GA4 Class 3 02:16:00
    • GA4 Class 4 02:05:00
    • GA4 Class 5 02:04:00
    • GA4 Class 6 02:00:00
    • GA 4 Class 7 – Brush Up 01:50:00
    • GA4 – Key Pointers 01:00:00
    • GA4 – Assignments 05:00:00
    • GA4 Test 01:30:00

Course Reviews


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  1. Google Analytics (GA4) Training Course 32 - ?s=120&d=mm&r=g
    Nice course

    very nice course. but would have been great if we could have been given some reference material or books to download as well.thanks

Seven Boats Academy - Premier Digital Marketing Institute in India

Seven Boats Academy is one of the best digital marketing training institutes in Kolkata, India. It offers advanced digital marketing courses in online, classroom or self-paced mode. The academy has experienced and industry renowned trainers who make it affordable for students, freshers, job seekers, working professionals, housewives, freelancers and business entrepreneurs. The curriculum is in-depth and regularly updated to offer a customized learning path based training. The course includes practical live projects and on-job internship which makes it an ideal choice for 100% placement. Seven Boats Academy has been imparting quality education since 2011 and continues to be one of the most sought after training institutes in Kolkata, India. Learn & master digital marketing, SEO, Social Media Marketing, Google Ads, Facebook Marketing, YouTube Marketing, Instagram Marketing, LinkedIn Marketing, Web Analytics, Marketing Automation, WordPress, cPanel & more from Seven Boats and boost your career, startup or business. Join Seven Boats Academy today – India’s premier digital marketing institute and agency.

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We recommend you to have a 4G  Connection with a monthly bandwidth of 5-10 GB. Compatible with Windows XP, Win 7, Win 8, Win 10, iOS 10, Mac OS, Ubuntu 14 & latest Chrome, Mozilla Firefox & Safari. Compatible with all type of desktop or mobile or tabs. We have Android mobile app also you can get on Google Play.

Yes this course covers full training modules and full-length class recordings with practical walkthrough & screen sharing in proper sequence.

This course is not any upselling course unlike other institutes who use low cost pre-recorded short/partial/basic webinars (30-45 mins) as a lead magnet and then compel you for their premium courses.

Our course is a full-fledged premium classroom recordings with in-depth & high quality subject matters that our expert trainers teach in classroom. The only difference is you will not get live trainer support/Mentoring/Hand-holding, Internship & placement support here. It’s self-paced online video recoding course. 

If you are self motivated, serious to learn and want to upgrade your skill & career, this will be the best investment on yourself. 

This self-paced online course is real full-length classroom recordings with video walk-through practicals by our expert trainers. In self-paced course you will not get priority support such as 1:1 live trainer support except email/chat, you will not get 1:1 doubt clearing sessions or internship or placement support or customized course content support or mentoring support or hand-holding assistance.

But you will get same value in terms of quality of the training materials that will 100% boost your knowledge & skill. The only difference is in live-trainer led classes, you will have specific schedule of classes, you can directly interact with the trainers in class, can ask your questions, can clear your doubts instantly and also while in internship, you can get your direct feedback about your assignments and get constant guidance & hand holding from mentors specific to your need. You will also get 100% placement assistance, entrepreneurial support & priority support even after completion of course in live trainer led courses.

Book call to discuss

Our courses are mostly conducted in a mix of English, Hindi & Bengali languages. In case, you don’t understand any specific language used in a unit/module, we have backup class recordings in English. You can request us and we will provide that to you. 

Yes, you will get replacement unit/module in English from our extensive class recordings library. 

Yes. We have central repository of all our up-to-date class recordings with latest running batches. You will get the latest class recordings in case trainers decide the content to be updated or if that’s not yet been updated on our learning management system or upon receiving valid request from user. Our team regularly updates the class content on our LMS

This self-paced course does not provide any placement support. All our live-trainer led courses have 100% placement assistance. You can upgrade to our online or offline trainer-led courses depending on your requirement. 

In this self-paced course, you can ask questions, comment or submit assignments in the LMS (Learning Management System) under each unit/module or you can email us your questions. You’ll get email reply from our trainers as per their convenience. Phone Call/Chat/GMeet Live support with trainers are not included in this self-paced course.

You have to upgrade to our live trainer-led courses for that privilege to get or you can book a trainer on hourly basis as per your requirement.

Book a call / Schedule a meeting

Yes, you will get Seven Boats Alumni status for self-paced premium / paid digital marketing courses and also you will get accomplishment certificate (PDF e-Certificate with Cert. number) after successful completion of the course. You can proudly showcase this e-certificate under licenses & Certifications on LinkedIn or on other social media profiles.

We usually don’t encourage to provide certification if you fail in the exam. In case of technical fault or genuine reason, upon request our admin team can discretionally reset your exam and you can retake the exam. 

Once you purchase a course, the course duration timer will work as per specified timeline mentioned in the course. Once the course duration is over, you have to pay / purchase the course again to get access.

Yes. We have full-length Free SEO Certification Course, Free Digital Marketing Certification Course, Free Digital Entrepreneurship Course & Free Online Demo Course. 

Further you can upgrade to our premium self-paced online course or live instructor-led courses.

Yes, We provide certification in our Free SEO course, Free Digital Marketing Course and Free Digital Entrepreneurship Course. You will get PDF e-Certificate on successful completion of the course and associated exams. 

Further you can opt in for our premium self-paced online courses or live trainer-led courses. 



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Seven Boats Academy (A Unit of Seven Boats Info-System Private Limited) is an award-winning digital marketing institute located in Kolkata India, offering digital marketing courses for job seekers, working professionals, and entrepreneurs. This digital marketing institute has set a new benchmark for digital marketing education in India by training over 100K+ students in digital marketing through their online, classroom, corporate training and workshops. Seven Boats provides digital marketing solutions tailored to each student’s requirements while ensuring they acquire the latest industry skills that are required to kickstart their digital career. With their committed team of experienced digital professionals by their side and interactive teaching pedagogy, it’s no wonder Seven Boats has become one of the premier digital marketing institutes in India.

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